MxMIndia

Tag: Ankit Agrawal

  • Features in new ad campaign around the 'Sukoon' or peace of mind theme

    Farhan Akhtar is brand ambassador of InsuranceDekho

    By Our Staff

     

    InsuranceDekho, one of India’s leading Insurtech players, has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family.

     

    Commenting on the association and campaign launch Ankit Agrawal, CEO and co-founder of InsuranceDekho said: “We are thrilled to be associated with Farhan. We at InsuranceDekho, believe that Sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured. These tiny activities make way for the idea that Sukoon is in knowing your family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.”

  • Onboards Jitendra Kumar as brand ambassador

    Insurance Dekho launches new campaign

    By Our Staff

     

    Insurance Dekho, an Insurtech start-up company, has announced its new integrated campaign to underline the significance of investing in various kinds of insurance – health insurance, life insurance, motor insurance, etc. The company has onboarded actor and OTT star, Jitendra Kumar, as brand ambassador in the latest campaign.

     

    Said Ankit Agrawal, Co-Founder and CEO, Insurance Dekho: “Our focus is on ensuring that insurance reaches people in Tier 2, 3 and beyond cities where we noted varying apprehensions about insurance. Educating the people on the importance of insurance and ease of investment is essential. At the same time, our campaign also encourages them to become insurance advisors (POSP) at zero cost to them.”

     

  • Conceptualised by Oberoi IBC and choreographed by Farah Khan

    MS Dhoni features in TVC of Zed Black Agarbatti

    By Our Staff

     

    Zed Black, incense sticks manufacturer, has launched its new campaign with brand ambassador M S Dhoni.

     

    Said Ankit Agrawal, Director  & Partner, MDPH: “Zed Black Agarbatti, is amongst the top 3 brands in its category in India which stands as a reflection of its ‘go getter’ spirit, devotion, resilience, belief and prayers. MS Dhoni, who is a staunch believer of tranquil state of mind that helps in focused efforts and better results, complements well with our brand value. Zed Black 3-in-1, which is a market-leader, creates an atmosphere of purity, hope and positivity that helps maintain a balance. Zed Black is elated to give MS Dhoni’s fans a moment to cherish by unveiling the TVC with the retro jersey look exactly after one year since he announced his retirement from International cricket on 15th August “.

     

    Speaking on the TV campaign and roping in M S Dhoni, ad film director & MD, Oberoi IBC India Pvt Ltd, Anand Oberoi added: “I am hopeful that this association will ensure higher brand recall, and eventually create a larger following amongst the masses for Prarthna Hogi Sweekar”.