MxMIndia

Tag: Ankit Agarwal

  • Launches filter that lets you choose how TVC ends

    Kartik Aaryan stars for Doritos

    By Our Staff

     

    Doritos has launched am Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled-out for the first time ever in India, the innovative filter was launched by brand ambassador Kartik Aaryan, who challenged cricket icons Ravindra Jadeja and Chris Gayle to make their ‘bold’ choice along with his fans and followers.

     

    Sharing his thoughts on the innovative filter, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We believe that bold people like to make their own choice. We applied that insight to our latest campaign, where, with the BoldChoice filter, we harnessed the power of augmented reality and social media to enable consumers to choose how our latest TVC unfolds. We believe that the confluence of interactivity and content discovery through this unique and first of its kind filter will keep consumers engaged and bring alive Doritos’ proposition of Bold Self Expression ”

     

  • Redefines 'boldness' with brand ambassador Kartik Aaryan

    Wunderman Thompson launches new TVC for Doritos

    By Our Staff

     

    Doritos Chips has released a television commercial featuring brand ambassador Kartik Aaryan. The new campaign showcases ‘bold self-expression’ with tagline ‘For The Bold’.

     

    Said Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India: “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways.”

     

    Discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”

     

  • He will be Co-founder & Chief Growth Officer

    Delhi Darevils’ Hemant Dua joins ‘Do Your Thng’

    By A Correspondent

     

    Hemant Dua

    Do Your Thng (DYT), a branded content marketplace, announced the addition of an entrepreneur to its leadership team. Hemant Dua joins DYT as Co-founder and Chief Growth Officer.

     

    Dua has more than 25 years of global leadership, including a decade of strategic development and plan execution. Most recently, he held the position of CEO, Delhi Daredevils.

     

    Said Ankit Agarwal, Founder and CEO of Do Your Thng: “We are ecstatic to have Hemant as the Co-founder & Chief Growth Officer at DYT. He brings rich experience and valuable perspective to the team. Hemant’s extensive expertise in driving strategy, market expansion and internal growth are unmatched. All are skills that would help DYT strengthen partnerships, develop strategic alliances and expand our presence.”

     

    Added Dua: “I am thrilled to be joining the DYT team and enjoy the challenge of transforming it into a bigger and better enterprise. In the year since its inception, DYT has already worked with upwards of 80 brands on 100+ campaigns with 20,000+ creators.  I hope to accelerate the platform further, incubate ideas and translate them into reality.”

     

     

  • Launches ‘Manthan Zaroori Hai’ a campaign to reinstate hard work and dedication in everyday lives

    Zedblack ropes in Suresh Oberoi as its brand ambassador

    By A Correspondent

     

    Mysore Deep Perfumery House (MDPH) and Zedblack have launched the ‘Manthan Zaroori Hai’ campaign for Manthan Dhoop with actor Suresh Oberoi as its brand new ambassador. The campaign urges everyone to awaken his or her consciousness through spiritual conversations.

     

    Said Ankit Agarwal, Director, MDPH: “We are excited to bring on board Suresh Oberoi as the brand ambassador for Manthan Dhoop as his personality completely resonates with the brand ethos. Going forward with this association, our plan is to create a steadfast brand presence across the markets. The campaign stresses on what you reap is what you sow, and how to dig deep within yourself to be successful in today’s fast moving world. Manthan Dhoop with its range of unique fragrances creates an atmosphere ideal for meditation and a calm, composed mind.”