MxMIndia

Tag: Anjana Om Kashyap

  • Anjana Om Kashyap’s show ‘Rajtilak’ will journey across 100 cities

    Aaj Tak takes the helicopter route for elections coverage

    What we are set to witness is the mother-of-all-elections. And for Hindi news television leaders Aaj Tak, even the sky is not the limit as far as the coverage goes. Star anchor-editor Anjana Om Kashyap will take the helicopter route for a special show titled ‘Rajtilak’. Kashyap will journey across 100 cities in India and to remote parts of the country.

    Speaking on this occasion, Rahul Shaw (CEO – TV & Radio, TVTN) said: “Rajtilak’ prioritises raw, unfiltered opinions and perspectives of citizens. As the most trusted news brand of the country, the citizens expect no less from AajTak. AajTak’s Helicopter shot in the final match of Indian politics will revolutionise the coverage, guaranteeing unprecedented reach and engagement with democracy in live action.”

    Added Sandeep Seksaria (Managing Director, LTK Industries) added: “LTK Group is proud and pleased to be associated with TV Today Network, India Today Group for this unique initiative Aaj Tak ka Helicopter Shot – ‘Rajtilak’. The communication objective of our brand Macho Hint and the Aaj Tak initiative matches perfectly well to be at the centre of the nation’s socio-political conversation. The idea of reaching out to the people across the nation aerially and bring to them the pulse of the nation is quite remarkable and Macho Hint is thrilled to be an honoured partner in this initiative.”

    Said Shashi Sinha, CEO of IPG Mediabrands India: “We are delighted to partner with Macho Hint of LTK Industries and Aaj Tak in this unique and innovative programme, Rajtilak Helicopter Shot.”

  • Features anchor Anjana Om Kashyap in the film titled ‘Afwaah'

    Aaj Tak unveils third film of campaign series

    By Our Staff

     

    As part of the on-going #AajTakSabseTez campaign, the third film of the series was recently launched. The film titled ‘Afwaah’ features Aaj Tak’s anchor Anjana Om Kashyap and conceptualised and directed by writer-director Pradeep Sarkar. It highlights the rampant practice of rumour mongering in news.

     

    Notes a communiqué: “Being the most watched and trusted news channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.”