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Tag: Anjali Nayar

  • M&C Saatchi acquires a minority stake in February, the Delhi-based independent founded by Gopal Krishnan & Nirmal Pulickal in 2012. The new agency will be led by the February bosses

    M&C Saatchi acquires a minority stake in February

     

    By A Correspondent

     

    M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012.  The operations of the current M&C Saatchi agency in Delhi will be merged with the local operations of February to create M&C Saatchi February, with immediate effect.

     

    The new agency will be led by the February management team of Gopal Krishnan and Nirmal Pulickal, who will be supported by the current CEO of M&C Saatchi in Delhi – Anjali Nayar – who will take the role of President in the new company.

     

    Offering advertising, design, digital, social, mobile, events and activation, M&C Saatchi February’s founding portfolio of blue-chip clients will include Nando’s, Typhoo, Avis, Blossom Kochhar Aroma Magic, DLF retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

     

    Said M&C Saatchi’s Worldwide CEO, Moray MacLennan, while announcing the partnership: “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

     

    The deal follows a strategic review of the agency’s Indian operations and will see M&C Saatchi’s new Indian agency – M&C Saatchi February – headquartered in February’s offices in Delhi. February’s founders Gopal Krishnan and Nirmal Pulickal will be taking over leadership of the combined operation. They will be supported by Anjali Nayar, the current CEO of M&C Saatchi Delhi, who is appointed President of the new venture.

     

    Added Mr Mac Lennan: “In Gopal, Nirmal and the team at February, we have found our perfect partners. They’ve built an agency producing world-class work for both local and international clients. They share our obsession with ‘Brutal Simplicity of Thought’, and our laser-like focus on building business results for our clients.”

     

    The partners of February will initially have a majority stake in the venture, with M&C Saatchi Worldwide becoming the majority shareholder over an agreed timescale. Said Gopal Krishnan, co-founder of February: “We’re delighted to be joining forces with M&C Saatchi as we embark on the next phase of February’s exciting journey. We’ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.”

     

    Nirmal Pulickal, co-founder of February, added: “When we launched February two years ago we had a simple goal – to create great work that works for our clients’ business. It’s great to find a partner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”

    The launch of M&C Saatchi February follows the creation of M&C Saatchi aeiou in China last year, and the launch of the new M&C Saatchi Singapore in 2012.

     

  • We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.

    M&C Saatchi bags creative mandate for W

    By A Correspondent

     

    The year has begun on an exciting note for W – the leading Indian contemporary ready-to-wear brand for women. The brand appointed M&C Saatchi to carry out their creative duties.

     

    Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd. said: “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganized and untapped. Being a leading women’s wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

     

    The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi: “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

     

    Commenting on this advancement, Richa Sinha, Executive Creative Director, M&C Saatchi, said: “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”

     

    Rupin Jayal, Head – Strategy & Planning, M& C Saatchi said: “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”

     

    W, a part of TCNS Clothing Pvt. Ltd, designs, manufactures and retails fashionable garments for the Indian women. It is the pioneer in introducing the concept of ‘Mix-n-Match’ in retail and has long been known for its fits and exotic inspirations. W is present in 40 cities across the country with 100 exclusive stores.

     

    M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai andDelhi, M&C SaatchiIndiais now an agency of choice for leading entrepreneurs.