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Tag: Anita Kotwani

  • Premjeet Sodhi joins Mindshare to head Fulcrum. Amin Lakhani, Anita Kotwani elevated in Mindshare South Asia top deck recast

    Mindshare upgrades top deck

     

    By A Correspondent

     

    Mindshare has announced an organisational restructuring exercise that mirrors the agency’s ambition to become collaborative in client success and navigate their marketing agenda with intelligence and agility.

     

    Amin Lakhani has been elevated and has taken on a larger role as President, Client Leadership, Mindshare India. In his new role, Amin is responsible to further strengthen client relationships and drive client growth in a cross media market. He will manage core client capabilities across all offices in the country. During his 14 years at GroupM and Mindshare, Amin has grown from strength to strength and will continue to be a key growth contributor in the new role.

     

    Anita Kotwani, Leader, Mindshare West has been promoted to Senior Vice President, New Business responsible for new business development across the market. In addition to this, she will also drive horizontality, and work closely with the larger marketing ecosystem.

     

    Meanwhile, Premjeet Sodhi will join Mindshare South Asia as Senior Vice President, Mindshare Fulcrum, South Asia, and will lead Team Fulcrum across South Asia. Sodhi has been with IPG Mediabrands for a while and has last been Chief Operating Officer at Initiative/ BPN where he handles strategy and new business development for the company. He manages clients such as Amazon, Reckitt, Gionee, Kraft Heinz, Infoedge and Bajaj Auto. Sodhi takes charge effective March 2018.

     

    Speaking on the elevations and appointment, Prasanth Kumar, CEO, Mindshare South Asia said: “As we enter 2018, we are accelerating ‘transformation’ which is true to our DNA. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, consumers, brands and partners in the marketing ecosystem. To be able to do so, we now have the leadership and structure within our organization to continue our path to greater success, and our renewed focus on creating a disruptive Mindshare with Speed, Provocation, Teamwork.”

     

     

  • Anita Kotwani on how the book 'Four Disciplines of Execution' inspired Mindshare West to success

    4 ways to turn great strategy into effective execution

     

    By Anita Kotwani

     

    Strategy without Execution is Hallucination. In today’s competitive environment staying ahead of the curve is a challenge that is faced by most companies. And when you are one of the top ones, you have to be that much more nimble. As organisations, we tend to focus on crafting strategies for the year; what we also need to really balance, is ensuring that we execute those strategies. At Mindshare West, we have been inspired by the book, ‘Four Disciplines of Execution’ by Chris McChesney, Sean Covey and Jim Huling, to imbibe this learning. The results have been astounding, changed the way we need to think as an organisation and, most importantly, has helped us institutionalise excellence.

     

    The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the ‘Whirlwind’. By following the 4 Disciplines, leaders can produce breakthrough results. But while 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate, at the heart of this is a behavioral change that also requires a commitment from the team, despite the daily grind.

     

    The real enemy of execution is the massive amount of energy that’s necessary just to keep your operation going on a day-to-day basis. The 4 Disciplines aren’t designed for managing your whirlwind, but for executing your most critical strategy in the midst of the whirlwind. Here’s what the book says about each of the 4 Disciplines –

     

    Discipline #1: Focus on the Wildly Important Goal (WIG)

    Focus your finest efforts on one or two goals that will make all the difference to your businesses. Execution starts with focus. The idea is to spend disproportionate energy on the WIG — the one area where the change would have the greatest impact. This needs to be ensured across the organisation, across disciplines and also across teams.

     

    Discipline #2: Act on the Lead Measures

    While a lag measure tells you if you’ve achieved the goal, a lead measure tells you if you are likely to achieve the goal. We call them lag measures because by the time you get the data, the result has already happened. A lead measure is predictive, meaning that if the lead measure changes, you can predict that the lag measure will also change.

     

    Discipline #3: Keep a compelling scorecard

    The third discipline is to make sure everyone knows the score at all times, so that they can tell whether or not they’re winning. This is the discipline of engagement. If the lead and lag measures are not captured on a visual scoreboard and updated regularly, they will disappear into the whirlwind. People disengage when they don’t know the score. And a ticking scoreboard keeps the momentum going within the team.

     

    Discipline #2: Create a cadence of accountability

    The fourth discipline is to create a cadence of accountability, a frequently recurring cycle of accounting for past performance and action planning to move the score forward. Discipline 4 is where execution happens. Disciplines 1, 2 and 3 set up the game; but until you apply Discipline 4, your team isn’t in the game. This is the discipline that brings the team members all together. In Discipline 4, your team meets at least once a week in a WIG session. This meeting lasts no longer than 20 to 30 minutes, has a set agenda and goes quickly, establishing your weekly rhythm of accountability for driving progress toward the WIG.

     

    We at Mindshare West have started on this journey as a team and are truly inspired and motivated with the results and goals that it has help drive as a team. It has seen results that have been astounding, changed the way we need to think as an organization and most importantly it has helped us institutionalize excellence.  To us as a team, 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive world.

     

    Anita Kotwani is Leader, Client Leadership at Mindshare