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Tag: Anisha Iyer

  • Conceptualised and executed in collaboration with OMD India

    McDonald’s North & East launches initiative on sustainability

    By Our Staff

     

    McDonald’s India – North and East has launched an initiative on sustainability by repurposing OOH Campaign Material into school bags for kids. By partnering with the NGO Child Survival India, McDonald’s has successfully distributed over 2000 upcycled bags to children aged five to 18 years.

     

    The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.

     

    Speaking on this initiative, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said: “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities.”

     

    Discussing the campaign, Anisha Iyer, CEO, OMD India Team, added: “As people’s mindsets increasingly shift from a consumerist approach to one that’s more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the spirit of giving this holiday season, we’re pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”

     

  • To spearhead strategic initiatives across the board

    Charul Tomar is Head of Strategy @ OMD

    By Our Staff

     

    Media agency network OMD has appointed Charul Tomar as its new Head of Strategy.  In her new role at OMD, she will be spearheading impactful, strategic initiatives across the board, building upon existing strengths, and driving the next stage of OMD India’s growth story while working with key stakeholders to build a strong, strategic foothold in the region. She will be reporting to Anisha Iyer, CEO of OMD India.

     

    Speaking on the appointment, Iyer said: “We are stoked to have Charul on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights. Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Charul’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”

     

    Added Tomar: “Sharp strategic management is always at the heart of every successful business. I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far, and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalable business solutions, all while keeping empathy and attention at the core of what we do.”

     

  • To 'create the next wave of transformative experiences'

    OMD India appoints Iti Kaul to head digital

    By Our Staff

     

    Iti Kaul
    Iti Kaul

    OMD India has appointed Iti Kaul to spearhead the digital practice for the agency. Kaul will take charge of the role from PHD Media where she currently leads digital planning as its General Manager. She will be reporting to Anisha Iyer, OMD India CEO.

     

    Commenting on the appointment, Iyer said: “The story of OMD India’s growth and success is one that is driven by our people and their unwavering commitment to delivering better decisions for our clients, unapologetically and innovatively. Iti’s role will add significant leverage to our digital practice as we create the next wave of transformative experiences for our clients. We are thrilled to have her on board and are confident that her expertise and future-ready perspectives will elevate our work to drive greater impact and successes for client growth.”

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • Iyer was recently Chief Product Officer at Omnicom Media Group Thailand

    Anisha Iyer is CEO, OMD India

    By Our Staff

     

    Anisha Iyer
    Anisha Iyer

    Omnicom Media Group India’s media network OMD has named Anisha Iyer as its new Chief Executive Officer, effective January 2022. She will be reporting in to Kartik Sharma, Group CEO, Omnicom Media Group India.

     

    With over 18 years of experience in the advertising business, with a niche in digital and technology, she joined OMD in 2019 as Managing Director for Malaysia. Iyer has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its Chief Product Officer.

     

    Said Kartik Sharma, Group CEO, Omnicom Media Group India: “Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth. With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make Better Decisions, Faster.”

     

    Speaking on her appointment, Iyer commented, “The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm. It’s a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”