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Tag: Anish Varghese

  • To lead creative teams and nurture the company's creative vision

    Liqvd Asia appoints Anish Varghese as CCO

    By Our Staff

     

    Anish Varghese
    Anish Varghese

    Liqvd Asia has announced the appointment of Anish Varghese as its Chief Creative Officer. In this role, Varghese will be responsible for accelerating Liqvd Asia’s creative businesses as well as champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to Liqvd Asia’s clients.

     

    Speaking on his appointment, Arnab Mitra, Managing Director, Liqvd Asia, said: “Anish will be a fabulous asset to Liqvd Asia, and we are excited that he is joining us. He comes with a reputation for creating successful and famous campaigns for brands across different sectors; he brings a unique combination of global and regional experience and craft. He has the energy to mentor, create and lead. I have no doubt he will inspire the best in our people. I am really looking forward to working with him.”

     

    On joining Liqvd Asia, Varghese added: “My whole career has been driven by the aim of transforming agencies and building a complete culture of creativity. I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I am looking forward to working with the bright and young team here at Liqvd Asia and motivating the client to build incredible stories with experience and modern creativity.”

     

  • The agency has announced key leadership changes across the country

    Isobar India announces key elevations and leadership changes across India

    By A Correspondent

     

    Anadi Sah

    Isobar India has announced key elevations and leadership changes. Anadi Sah has been promoted to Executive Creative Director, in addition to his current role of Lead Innovation, Technology and Creative. As part of this new mandate, Sah will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, Chief Creative Officer, Isobar India.

     

    Himanshu Arora

    Himanshu Arora, Business Head Gurgaon will now be Associate Vice President, incharge of the agency’s business for North region. And Aakriti Sinha, currently  Director, Social Media, will now be National Head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.

     

     

     

    Madhura Ranade

    Madhura Ranade, Director, Business will take charge as Head – Branded Content & Partnerships, Isobar’s new service offering.

     

     

     

     

    Shamsuddin Jasani

    Said Shamsuddin Jasani, Group MD, Isobar South Asia on the appointments: “ We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency  to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

     

     

  • The launch of the initiative was first introduced at Hotel Ramada, Ajmer

    Isobar India launches ‘The Blind Faith Upgrade’

     

     

    Isobar India has introduced the Blind Faith Upgrade, a cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.

     

    In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada, Ajmer with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist.

     

    Manish Gupta, General Manager, Hotel Ramada, Ajmer said, “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

     

    On the launch of this initiative, Shamsuddin Jasani, MD Isobar India states, “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India.”

     

    Speaking about the project, Gopa Kumar, Executive Vice President, Isobar India shares, “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems.We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

     

    Anish Varghese, National Creative Director, Isobar India added, “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”

     

     

  • The digital film has been conceptualised by Isobar India

    Adidas says #ItsOnYou, for non-runners

     

     

    Isobar has recently launched a digital campaign – #ItsOnYou – for Adidas.

     

    Commenting on the launch of the new campaign, #ItsOnYou, Sunil Gupta, BU – Head, Adidas Running said: “#ItsOnYouis a thought that echoes an urban dilemma – the clash between the excuse and the tiny voice within, that knows the hollowness of the excuse. Of the fact that if we’re to achieve something for ourselves, everything to make it happen – is ultimately, within’. Through the film, we set out to showcase some of the thoughts people might have at the ‘moment of truth’ – that metaphorical wake-up call which may spur is into action or lull is into accepting another excuse. Through real people and their very real stories, we hope the message reaches women across strata, geographies and professions – that their run, their energy is in their own hands. The team at Isobar captured this thought beautifully.”

     

    Anish Varghese

    Added Anish Varghese, National Creative Director, Isobar India said: “In today’s busy lifestyle, it’s getting easier for people to find excuses – whether it’s to run or not to run. This is an attempt to make people realize that no matter what excuse you choose, nothing in the world can make you run. There will be many things which will pull you back, but in the end the onus is on you to get up and go for that run.”