MxMIndia

Tag: Aniruddha Haldar

  • To drive and deliver the overall social media campaigns

    Kinnect bags TVS Raider mandate

    By Our Staff

     

    Kinnect has been awarded the digital mandate for TVS Raider. The agency has been working on some other TVS Motor’s brands like TVS StaR City+, TVS Sport and TVS Jupiter. Kinnect will be responsible for driving and delivering the overall social media campaigns of the brand. The mandate includes creative strategy and execution, social media management and online reputation management. The agency will also plan and execute performance focused media campaigns for the brand across all channels.

     

    Commenting on this development,  Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “TVS Raider is targeted at consumers who are digital natives and hence it will be a digital first brand. We intend to build a strong connect with our customers leveraging digital and social platforms and Kinnect will champion this effort with their deep understanding of the medium and our brand. TVS Raider is redefining the category benchmarks in terms of engagement and buzz and we are confident that the momentum will continue to grow.”

     

  • To handle strategic planning and creative duties for the motorcycle in India

    DentsuMB wins creative mandate for TVS Raider

    By Our Staff

     

    DentsuMB, the integrated creative agency from Dentsu India, has bagged the mainline advertising mandate for the newly launched, TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

     

    Aniruddha Haldar
    Aniruddha Haldar

    Commenting on the win, Aniruddha Haldar, Vice President Marketing – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said: “The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (Sporty Scooter) and TVS IQUBE (Electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering.”

     

    Samrat Chengapa
    Samrat Chengapa

    Added Samrat Chengapa, Executive Vice President, DentsuMB: “We’re absolutely delighted with this latest win, and look forward to creating some great work, which is worthy of the trust TVS Motor has placed on us.”

     

  • The single mindedness of the communication reflects the single-minded focus on delighting our consumers, says the VP Marketing

    Lowe Lintas campaign for TVS Sport

    By A Correspondent

     

    Motorcycle brand TVS Sport has got its agency Lowe Lintas to conceive a light-hearted multi-film campaign.

     

    Said Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company: “TVS Sport over the 10 years has always strived to delight its 25 lakhs happy customers. This endeavour is taken forward with the introduction of EcoThrust Fuel injection (ETFi) technology. This results in a delightful 15% enhancement in mileage delivery! It is precisely this sense of delight that the new campaign showcases! The single mindedness of the communication reflects the single-minded focus on delighting our consumers!”

     

    Talking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “The creative idea rides on a short bursts of humour and entertainment around conversation on numbers, in interesting settings which are relatable to our core TG, by our superior offering of 15% extra mileage.”

     

     

  • The campaign is titled Hum banayein, jo Aapka dil chaahe

    TVS Motor launches new corporate campaign

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign “Hum banayein, jo Aapka dil chaahe”.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Customer Centricity drives Innovation at TVS Motor Company. We believe in understanding our customers, their needs, and leveraging technology for product innovation to deliver unmatched ownership experience. Two-wheeler customers have distinct needs, some prefer better mileage and ease of operation of vehicle, while some seek speed and performance.  The campaign brings together, Mr. Amitabh Bachchan and Mr. MS Dhoni and their coming together itself is another first.  Both are Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging, we shall continue to deliver unmatched ownership experience for our customers.”

     

    Added Nitin Karkare, CEO, FCB Ulka: “We are glad to be a part of this prestigious milestone that TVS has reached with their launch of India’s first Dual Platform Fi Technology as per the BS-VI norms. As their partner for this launch, we had an interesting task of delivering a communication that brings out this aspect at the scale that is required. This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan and Mr. Mahendra Singh Dhoni.  Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.”

     

     

  • The film showcases nuances of people going the extra mile for their loved ones

    TVS unveils new campaign for Jupiter

    By A Correspondent

     

    TVS Motor Company has unveiled the marketing campaign for its flagship scooter– TVS Jupiter. Titled ‘Dil Ka Mileage’, the campaign debuts a new television commercial film for the brand.

     

    Said Aniruddha Haldar, Vice President (Marketing), Scooters, Commuter Motorcycles and Corporate Brand: “We have known that mileage has always been the overriding concern for the Indian Commuter. However, we believe this concern is from a strong desire to do more, achieve more, go that extra mile – especially for their loved ones. Hence this concern for mileage is based on the need to clock more and more “Dil Ka Mileage”, through going that extra mile for their loved ones. TVS Jupiter is their preferred ride, not only because of its performance, including mileage, but for sharing the belief in “Dil ka Mileage”. We are confident that our consumers will be increasing their “Dil Ka Mileage” on every ride with their TVS Jupiter.”

     

    Added Krishna Mani, Executive Creative Director – South, Dentsu Network Advertising Private Limited: “The idea was to elevate the brand from talking about just mileage of the scooter to what the man does with it. Mileage tells how far the scooter would go but Dil Ka Mileage tells you how far would the man go for his near and dear ones. The film celebrates the family man who everyday selflessly does little but important things for his loved ones that make them smile.”

     

     

  • This new campaign celebrates the brand being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout

    TVS Jupiter celebrates 2.5mn sales milestone in latest brand campaign

    By A Correspondent

     

    TVS Motor Company announced a new marketing campaign for TVS Jupiter. This new marketing campaign celebrates the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.

     

    Commenting on the milestone, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “In a span of less than five years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality, and offering Zyada in terms of comfort, convenience, mileage and space.  The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded “The most appealing executive scooter”. This accolade, yet another manifestation of the unwavering faith of our 2.5 million+ customers, is a truly humbling experience. It reinforces our intent to continually deliver consumer delight so that they enjoy Zyada Ka Fayda.”

     

     

  • The 360-degree campaign includes print, digital medium and will debut with a TV commercial during the IPL cricket season

    TVS Motors unveils new marketing campaign for TVS NTORQ 125

    By A Correspondent

     

    TVS Motor Company has unveiled a new marketing campaign for TVS NTORQ 125. The 360-degree campaign includes print, digital medium and will debut with a TV commercial during the IPL cricket season.

     

    Commenting on the ad film, Aniruddha Haldar, Vice President, Scooters, Commuter Motorcycles and Corporate Brand, said: “TVS NTORQ 125 is a stylish, sporty performance-oriented, technology loaded smart scooter designed specifically for the GEN Z youth of India.  From the get go, TVS NTORQ 125 has evoked a strong desire from its intended TG.  The TVC seeks to convey the awesome near multi-sensorial experience the rider gets where he enjoys a ride on the TVS NTORQ 125.   We are confident that this campaign will open a space in the GEN Z rider’s heart and life for the TVS NTORQ 125.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu India:“True to the performance packed and stylish DNA of TVS NTORQ 125, we have created a television film that will provide a true sensorial delight to our audience.  When we first saw the TVS NTORQ 125, we were enthralled with the product, and that very sense of awe trickles into the storytelling of the film which asks the audience to open all their five senses to the scooter – for it is a product to be experienced!   With Gen Z on a constant look out for new and exciting, we believe the film’s direct approach will truly create a sense of intrigue for the product.”

     

     

  • The campaign revolves around "Khudh Aazmaiye" as it encourages customers to test the TVS Jupiter

    TVS Jupiter invites customers to test new offering, and decide

    By A Correspondent

     

    TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”

     

    Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

  • The film features brand evangelist Amitabh Bachchan

    Dentsu highlights promising features of TVS Jupiter Classic in new TVC

    By A Correspondent

     

    TVS Motor Company has introduced a new ad campaign for TVS Jupiter Classic. Conceptualised by Dentsu India Pvt Ltd, the film features brand evangelist Amitabh Bachchan, who highlights the value of relationships, which are unchanging yet contemporary, just like TVS Jupiter’s promise of ‘Zyada Ka Fayda.’

     

    Speaking about the campaign, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “Timelessness is the true hallmark of a classic. Always contemporary as an offering and yet unchanging in value.  The TVS Jupiter Classic with its impeccable styling and new features, infuses a sense of excitement yet retains the time-tested reassurance that TVS Jupiter provides. The TVS Jupiter Classic communication focusses on bringing alive the deep relationships our consumers value including the one they share with the TVS Jupiter Classic.  We are confident that TVS Jupiter Classic will find its rightful space in the heart and homes of our consumers.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “TVS Jupiter has been offering ‘zyada’ year on year and the new Jupiter Classic with its stellar looks backed by the legacy of “Zyada ka Fayda” is definitely a classic all the way. We hope to get an excellent response from the market with this campaign.”

     

     

  • The commercial shows a man riding on a TVS Jupiter captivating bystanders as the scooter changes colours riding across the city

    TVS Jupiter highlights attractive colour selections in latest campaign

    By A Correspondent

     

    TVS Motor Company has introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter. The campaign, conceptualised by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.

     

    Speaking about the campaign, Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, said: “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.”

     

    Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.”

     

  • The campaign talks about importance of ‘jaanchna-parakhna’ for the prudent Indian middle class who is always looking for additional value in every purchase

    TVS unveils new ad campaign for Jupiter

    By A Correspondent

     

    TVS Motor Company has launched a new campaign for its scooter brand, TVS Jupiter. In the TVC, brand ambassador Amitabh Bachchan tell consumers “Jaanchiye Parakhiye aur pai yezyadaka fayda”. This campaign is based on an insight – that even as kids we are aware of the need to evaluate in order to make the best choice which will translate into extra benefit – zyadaka fayda. The learning is universally applicable whether it is the selection of goodies by the kid or the right vehicle by the parents. The core of this campaign confidently calls for consumers to come and evaluate for themselves how TVS Jupiter truly gives zyadaka fayda.

     

    Commenting on the campaign, Aniruddha Haldar, Vice President Marketing(Scooters), said “The power of this campaign resides in the simplicity of its premise and confidence in the product, TVS Jupiter. The premise being that as consumers we often do not fully evaluate the options available, though we know that it is the only way to make the wise decision. Mr. Amitabh Bachchan is sharing this insight and advising our esteemed consumers to carefully evaluate what is best for them. We are confident that post every evaluation, TVS Jupiter will emerge as the best option because it has always delivered on its promise of zyadaka fayda.”

     

  • TVS Jupiter targets the rooted, middle-class Indian man

    TVS rides on Big B’s popularity in latest campaign for TVS Jupiter

    By A Correspondent

     

    TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy evangelist Amitabh Bachchan.

     

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst the consumers. So, going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

     

    TVS Jupiter targets the rooted, middle-class Indian man. Somebody who is self-made, has endured a lot of struggles and has steadily worked his way up. His world revolves around his dear ones, in every aspect of life, and with great pride he constantly strives to do more for them.

     

    Extensive researches resulted in the findings that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helps him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones.

     

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each of the life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that your dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

     

    Each situation in the TVC has a common thread connecting them across the diverse geographies and cultures of India – their willingness to strive for the happiness of their dear ones and in every aspect of life.

     

    Aniruddha Haldar, Vice President-Marketing, TVS Motor Company, said, “TVS Jupiter is crafted for the Indian Man. A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, “apne se bhi zyada apnon ke liye”. TVS wanted to salute and recognize this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Mr. Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist. This beautiful creative at its core is a salute to the life philosophy of the Indian Man “apne se bhi zyada apnon ke liye” by the one icon Mr. Bachchan whom he holds above everyone else, and places the TVS Jupiter firmly as the ride of preference delivering “Zyada ka Fayda”.

     

    “TVS Jupiter celebrates the selfless spirit of a common man whose small everyday acts for others, are by no means ordinary. Needless to add, this story had to be strung together by none other than Amitabh Bachchan” said, Simi Sabhaney, CEO, Dentsu Communications, Bangalore.

     

    “The campaign is a collection of montages across India that reflect the very essence of the everyday Indian man, who selflessly lives an existence for the benefit of the people who are dearest to him. Simply put that’s his greatest joy “apne se bhi zyada apnon ke liye”. Mr. Amitabh Bachchan brings out this insight beautifully with his credible stature. The scooter stands for this at a rational platform as it is truly a ‘Zyada ka Fayda’ product in all respects.” said, Samrat Chengapa, Sr. Vice President-Client Servicing, Dentsu Communications, Bangalore.