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Tag: Anirban Mozumdar

  • We could see a shift into an eco-cool era

    Prosumer Report 2023: Go frugal to save planet

    By Our Staff

     

    The Havas Group unveiled the Havas 2023 Prosumer Report that polled over 12,929 people across 30 markets including India, Brazil, China, France, the United Kingdom and the United States. Prosumers are today’s leading influencers and market drivers. They have been a focus of Havas studies for two decades.

     

    Speaking about the findings, Anirban Mozumdar, Chief Strategy Officer, Havas Creative India said: “As the world embraces Joyful frugality, the Prosumer Report notes that Indians are ahead of the forefront of the curve. From cultural belief to an urgent need to preserve the planet in crisis, Indian prosumers want to witness the influence of their contributions and make frugal choices not for the sake of value, but for the greater good. What’s even more interesting is their willingness to accept government directives, even they are hard ones. Prosumers also view brands and companies as the most responsible and capable of making the greatest impact.”

     

    Our findings show that less is more, notes a communique. Key findings include:

    :: In India, 84% prosumers believe that bigger institutions like brands & businesses, local communities, and government bodies are responsible for causing climate change.

    :: The motivation to adopt a frugal lifestyle is driven by a desire for a healthier way of living (89%) and ecological concerns (70%) more than economic reasons (47%).

    :: 93% Indians prosumers agree that they will act towards the environment when they can measure the impact of their actions.

    :: 70% Indian Prosumers feel that we must impose rules, even hard ones, and not wait for everyone’s good will.

    :: To live in a more frugal world, we must ban advertising for Fossil Fuel companies (51%), Big promotional events (45%), Fast Fashion (36%), Meat (35%), Plane & Plane companies (28%) and Cars (22%).

    :: Prosumers are willing to adopt a frugal lifestyle by saving energy (82%) and reducing their consumption (61%) but are not willing to compromise on lifestyle experiences such as consuming meat or traveling on long-haul flights.

    :: In India, consumers perceive that solution to climate issues will emerge through new technology (69%) rather than changing their behaviour (31%).

     

  • To lead the strategy function of Havas

    Havas Creative India appoints Anirban Mozumdar as CSO

    By Our Staff

     

    Havas Creative India has announced the appointment of Anirban Mozumdar as Chief Strategy Officer (CSO), close on the heels of appointment of Tarun Jha as the Chief Executive Officer (CEO). Anirban will lead the strategy function of Havas Creative India. Based out of the Gurgaon village, he will work closely with Tarun and Anupama Ramaswamy, CCO, Havas Worldwide India.

     

    Said Bobby Pawar, Chairman, Chief Creative Officer at Havas Group: “At Havas, we believe that the future belongs to brands that make a meaningful difference to people and the societies, and our conviction is supported by the results of our annual global Meaningful Brands study. Anirban has extensive advertising and marketing consulting expertise and a passion for high-impact solutions, which is why we are thrilled to have him lead Havas Creative India’s strategic function.”

     

    Tarun Jha, CEO, Havas Creative India, added: “Havas Creative India has been scripting an incredible growth story over the last few years. From a single-client agency, Havas Creative India has grown to a network of 6 agencies. Our diversified portfolio of offerings are exactly what marketers are looking for in this constantly evolving industry, and we will be bringing in more specialist divisions soon. Anirban’s induction will further strengthen the team, alongside Bobby and Anupama, our two strong creative pillars, to propel us into a new era of growth.”

     

  • He replaces Rishabha Nayyar as Chief Strategy Officer

    82.5 onboards Anirban Mozumdar as CSO

    By Our Staff

     

    Anirban Mozumdar
    Anirban Mozumdar

    82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.

     

    An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C,  B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.

     

    Sumanto Chattopadhyay and Kapil Arora

    Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

     

    Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”

     

    On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”