MxMIndia

Tag: Anindya Khare

  • To focus on developing Integrated Communication Strategy

    Grapes bags mandate for Zee Media

    By Our Staff

     

    Zee Media Limited has appointed Grapes as its integrated creative partner. The account won after following a multi-agency pitch and will be serviced by its Delhi office.  The mandate includes Zee News, one of the leading Hindi news channels in India, and the other channels under the Zee Network realm such as Zee Business, Zee 24 Ghanta, Zee 24 Taas, and Zee Digital which includes brands like Bgr. in, bollywoodlife.com and India.com.

     

    Speaking on the development, Anindya Khare, Marketing Head, Zee Media, said: “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

     

    Added Shradha Agarwal, CEO & Co-Founder, of Grapes: “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

     

  • Has built its brand as Marathi news channel

    Zee 24 Taas celebrates 15 years

    By Our Staff

     

    Zee 24 Taas, Marathi news channel, is celebrating its 15th anniversary.

     

    Said Nilesh Khare, Editor & Business head, Zee 24 Taas: “The journey of Zee 24 Taas began in February 2007, that has touched Maharashtrians across the country and our progress has been consistent. The interactive approach & highly engaged viewer ensures that public opinion reaches to the authorities.”

     

    Added Anindya Khare, Head of Marketing, Zee Media Corporation Limited: “The channel has shown consistent growth and is popular ahead of various other Marathi News Channels. Our team members are always on the hunt looking forward to new interviews, videos, and news that professionally describe the latest events in the country. We wish the editorial board to continue their fruitful work.”

     

  • Aimed to create more viewership for the channel

    Zee Media unveils campaign for election opinion poll

    By Our Staff

     

    Zee Media Corporation has executed a campaigns on its opinion poll exercise as a part of its election coverage campaign.

     

    Speaking of the campaign, Anindya Khare, Marketing Head, Zee Media said: “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because it wasn’t representational enough. Our extensive activity and research helped us with this insight, and at Zee Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever. We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regained the trust of the viewers.”