MxMIndia

Tag: Anindya Dutta

  • With this, Havmor Ice Cream intends to connect with consumers at a "deeper level"

    Havmor launches web series

    By A Correspondent

     

    Havmor Ice Cream has launched its first ever web series- Havmor Passport, featuring actor Malhar Thakar.

     

    The series is written and directed by Manan Desai, co-founder of The Comedy Factory and has been conceptualized by Sideways. Each episode will be of six minutes, which will give a virtual tour of seven exotic international locations in seven different episodes, releasing one episode every Friday. The first episode went live on September 25 on the Havmor YouTube channel.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We believe, at Havmor, our purpose is to be a catalyst for delightful moments in our consumers’ life. We do that very well by continuously bringing newer ice cream led experiences and best in class and quality. And now with ‘Havmor Passport’, we intend to amplify the fun and delight that we stand for. It is one of its kind concepts which has not been explored earlier. The whole purpose behind launching such content is to bring back positivity, connecting with our consumers and getting the conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times when travelling can be done only virtually.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice Cream:  “This light-hearted series is aimed at everyone who can’t get enough of travel and ice-creams. Consumers are always on a lookout for exciting activities, and at present, the virtual tour is one of the most trending digital activities. The fact that people can’t step out and travel, we plan to take them on thrilling and memorable virtual tours.”

     

     

  • Conceptualised by Sideways, the film sources home videos keeping emotions raw and simple

    Havmor sources home videos for new campaign

    By A Correspondent

     

    Havmor icecream has unveiled a digital campaign titled  ‘Sabse pehle kya karega?’ focusing on what consumers really wants the moment life gets back to normal. Conceptualised by Sideways, the film sources home videos keeping emotions raw and simple.

     

    Said Anindya Dutta, MD – Havmor Ice Cream: “We feel this brand film will specifically help in strengthening our bond further with consumers, many of whom have been waiting to eat their favorite Havmor Ice Cream. We are confident that ice cream consumption will pick up and we are already seeing green shoots.”

     

    Added Abhijit Avasthi, Founder – Sideways: “Havmor is a brand that promises unlocking joy in ordinary moments. Under the given circumstances just the thought of getting back to a semblance of normalcy is a source of joy for most of us. And that’s what we have tried to capture using a nice hummable track.”

     

     

  • The ad film aims to celebrate the mother and daughter relationship, breaking the stereotype by taking an unconventional route

    Havmor Ice Cream’s brand campaign for Mother’s Day

    By A Correspondent

     

    Havmor came up with a digital brand campaign celebrating the bond between a mother and daughter on the eve of Mother’s Day.

     

    Said Anindya Dutta, MD, Havmor Ice-cream: “We are utilizing our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.”

     

    Added Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, said, “We wanted the film to bring a new side of our Mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor`s proposition of being a caring and innovative brand.”