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Tag: Anindya Banerjee

  • Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication

    Scarecrow Delhi wins Kohinoor Speciality Foods

    By A Correspondent

     

    Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication. The agency was selected after an exacting process and will provide 360 degree solutions to Kohinoor Speciality Foods.

     

    Kohinoor Specialty Foods India Private Ltd (KSF), is a 85: 15 JV between $3.3 billion McCormick, Inc., USA,a global leader in manufacturing, marketing & distribution of Spices, Seasonings, Specialty Foods & Flavors (NYSE: MKC), and Kohinoor Foods Ltd, India’s most trusted and preferred Basmati Rice company.

     

    On the development, Satish Rao, Managing Director of KSF said, “We feel confident with Scarecrow’s approach towards our brand, plus we found the team really passionate and people with high calibre. With good team comes good work and we are confident this team would take our brand to newer heights in future”

     

    Anindya Banerjee, Branch Head and ECD Delhi, added, “Food is in the DNA of every Indian. Selling to such a discerning audience is a challenge and an opportunity. We are thankful to Kohinoor Speciality Foods for trusting us with their brand.”

     

    Manish Bhatt

    Manish Bhatt, Founder Director, Scarecrow Communications, said, “This is a huge feather in Scarecrow’s cap. Kohinoor is already a well-established brand with a superb product portfolio. This gives us a great starting point for taking it to the next level.”

     

    Headquartered in Mumbai, Scarecrow handles brands across Kolkata, Bengaluru, Mumbai and Delhi. Some of the brands handled by the Delhi office include Nestle, DLF, MVL Mobiles, Pentair, Eristoff and Religare.

     

  • Scarecrow has elevated Anindya Banerjee as Branch Head, Delhi

    Anindya Banerjee to head Scarecrow Delhi

    Scarecrow Communications has appointed Anindya Banerjee aka Andy as Branch Head, Scarecrow Delhi.

     

    Mr Banerjee, who is currently serving as Executive Creative Director and Creative Head of the Delhi office, will take over his additional responsibilities starting June 1, 2012.

     

    Here’s what the Scarecrow founder-directors have to say:

    Mr Raghu Bhat: “Andy’s contribution to the growth of Scarecrow Delhi deserves more than lip service. Andy believes in Scarecrow as much as Scarecrow believes in him. We are merely being sensible by unleashing Andy’s potential through timely empowerment.”

     

    Mr Manish Bhatt: “Andy is the face of Scarecrow Delhi. Any way, he was playing this role. All we are doing here is recognizing  it and giving it a nomenclature. We are giving him due liberty & power to  the role he was playing by default. And wishing him to attract great brands and great talent. ”

     

    Mr Arunava (Joy) Sengupta:  “As we move to the next phase of our growth in Delhi, we needed a captain, and to all of us there was no better candidate than Andy. Am sure he will lead us well in our journey in Delhi market.”

     

    Scarecrow Delhi handles brands such as Eristoff, Pentair, DLF and MVL Mobiles.