MxMIndia

Tag: Anil Viswanathan

  • The brand encouraged people to share portraits of those special moments spent with their big family on social media

    Cadbury looks to get families together with #BadiFamilyBadiDiwali

    By A Correspondent

     

    This Diwali, Cadbury Celebrations has launched its ad campaign titled #BadiFamilyBadiDiwali. Commenting on campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Over the years, Cadbury Celebrations has become synonymous to festivities in India. With an aim to reinstate the joy of gifting, we are encouraging the audience to celebrate festivals and share delightful moments with their loved ones because happiness shared is happiness multiplied. In this era of technology, through our campaign we are promoting that the true spirit of Diwali lies in celebrating with family. Linking in with the Cadbury Dairy Milk Generosity Campaign, the campaign and the digital film, brings alive the acts of generosity through family togetherness, that makes our festivals full or warmth and renewed good feelings amongst relationships far and close”

     

     

  • Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country

    Kartik Aaryan to endorse Cadbury Dairy Milk

    By A Correspondent

     

    Cadbury Dairy Milk Silk has roped in Bollywood actor, Kartik Aaryan as its brand ambassador.

     

    Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said: “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

     

     

  • The campaign will be supported with a digital film, along with an integrated multi-media marketing campaign

    Cadbury Dairy Milk’s ‘Purple Heart’ campaign takes on cyber-bullying

    By A Correspondent

     

    Cadbury Dairy Milk has announced the launch of #HeartTheHate campaign, against cyber-bullying.

     

    Commenting on the launch of this unique campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Cadbury Dairy Milk as a brand, believes that if there’s one thing that can shine a beam of light through the cracks in an increasingly divided world – is generosity. A little bit of generosity can go a long way and often it’s the smallest things that have the biggest impact. Cyber-bullying is something which affects everyone especially young people as they feel isolated and depressed when they are exposed to it. The #Heartthehate campaign builds on a very simple insight that when friends post something as simple as a purple heart in response to the trolls, young people feel less isolated and hence the impact of online bullying is reduced. This campaign is another small step to create a big impact towards social issues.”

     

    Added Prakash Nair, Executive Vice President, Ogilvy India: “Today while online/social media has become the youth’s hangout place, it is also a place where they face a lot of harassment and bullying. Cadbury Dairy Milk, with its proposition of Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye, decided to act on this by arming the youth with a simple weapon to silence the bully – a purple heart emoji. Whenever a friend is getting trolled, all they must do is troll the troller with a purple heart. This simple, generous act of posting a purple heart can help drown out hate comments. Even if one bully is drowned by the purple heart, it will be a worthwhile initiative.

     

    The campaign is being executed with the support of Wavemaker India.

     

     

  • Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing the comeback

    Cadbury Dairy Milk welcomes back Smith & Warner

    By A Correspondent

     

    Cadbury Dairy Milk has bought back Australian cricket personalities Steve and Dave this IPL season. Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing, ‘Welcome back Steve and Dave’ in Jaipur, Hyderabad and Kolkata to welcome back the two cricketers into cricket.

     

    Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “We wanted to encourage people to be generous with their thoughts as well as their actions. In today’s extremely competitive world, people have started to become jaded and cynical. With this gesture, we hoped to remind all our consumers to be more inclusive in their thoughts and actions. It is extremely heartening to see that the engagement on the social media posts has been predominantly positive, reinforcing our belief that we as a people are inherently generous. After all, in India, we live by the code of ‘Atithi Devo Bhava’, the ultimate expression of generosity.”

     

    Added Sukesh Nayak, CCO, Ogilvy India West: “Offering a second chance without judgment or righteousness is one of the most generous things anyone can do. We wanted to give out a message that the goodness within us is what defines us. And we believe it’s not just the brand welcoming them back. It is the entire cricketing world and the fans being at their generous best by giving them an opportunity to get back to what they love most, cricket.”

     

     

  • Partners with Reliance Jio and Pratham Education Foundation

    Cadbury Dairy Milk announces launch of ‘The Wrapper that Gives’ initiative

    By A Correspondent

     

    Cadbury Dairy Milk has launched a new campaign centered around the theme ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. As part of this campaign, Cadbury Dairy Milk has introduced a social initiative called ‘The Wrapper that Gives’. The initiative has been conceptualised by Mondelez India and Ogilvy and being activated in association with Reliance Jio and Pratham Education Foundation.

     

    “This campaign aims at celebrating the generous instinct in everyone, showcasing as to how such moments go on to strengthen human relationships. Through this initiative we now want to explore the theme of Achhai (goodness), building on the strong proposition of ‘Kuch Meetha Ho Jaaye’. We are absolutely thrilled to partner with Pratham Education Foundation, that has been doing some great work in the space of education for children. This initiative will truly help us spread the goodness around,” said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India commenting on the initiative.