MxMIndia

Tag: Anil Singhvi

  • Bazaar Aaj Aur Kal aims to be the one-stop-shop for daily business, finance and market related news

    Zee Business unveils ‘Bazaar Aaj Aur Kal’

    By A Correspondent

     

    Zee Business has launched its new show ‘Bazaar Aaj Aur Kal’ starting November 18. With detailed market insights, the experts will do a wrap-up show on trading days to summarise all the action of the day.

     

    Showcasing the key happenings and drivers of the stockmarket, Bazaar Aaj Aur Kal aims to be the one-stop-shop for daily business, finance and market related news. The show will be aired from Monday to Friday at 7.26 pm and 9.26 pm. Zee Business Managing Editor Anil Singhvi will be hosting the show.

     

    Commenting on the launch of the show, Singhvi said: “With dynamic changes in the market, it is critical for an investor to constantly stay tuned to what is happening, which are the contributing factors in the events of the day and where they are headed tomorrow. These valuable insights are provided in this exclusive market wrap-up show Bazaar Aaj Aur Kal since viewers are so busy throughout the day – at home, office or in their own routines – that they might miss out the happenings during trading hours. So, we bring to you an evening show – Bazaar Aaj Aur Kal to get you in sync with all that has happened in the market today as well give you an edge on what is expected tomorrow.”

     

     

  • The channel is now based in Mumbai

    Zee Business strengthens programming, on marketing offensive

    By A Correspondent

     

    Zee Business has taken on aggressive stance on programming and marketing. Said Anil Singhvi, Managing Editor, Zee Business: “The channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.” The channel is now based in Mumbai.

     

    On the overall stock market programming, Singhvi added: “It has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”

     

    Commenting on the new marketing campaign, Sujeet Mishra, Head – Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.

     

    The channel, notes a communique, also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards.