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Tag: Anil S Kumar

  • To launch new range of denims for women

    Ogilvy films for Allen Solly

    By Our Staff

     

    Allen Solly has unveils a new range of denims for women in diverse sizes with a brand new campaign ‘Own Your Shape’. The campaign addresses the growing concerns- “one-size-fits-all”, as women struggle to find the perfect fit denim. With the launch of new campaign ‘Own your Shape’, the brand aims to provide stylish denims for every body type. As part of the campaign, Ogilvy has conceptualised a new film that features three girls of different body types, trying different styles, switching.

     

    Said Anil S. Kumar, COO, Allen Solly: “At Allen Solly, we care about the right fit for all body types. The need to move beyond ‘One Size Fit for all’ was common during our customer outreach. Fashion is not only about developing the perfect product but also the right fit for each body type and through this ‘Own Your Shape’ campaign, Allen Solly aims to accentuate that beauty comes in all shapes and sizes. He further added, “The brand strongly believe that this campaign will bring positivity among women and encourage the brand to make more such products.”

     

    Added Mahesh Gharat, CCO, Ogilvy South: “When women compliment other women on their sartorial choices, it conveys a subtle but beautiful appreciation of each other. This is exactly what the film captures between these three wonderful girls. The film captures their unique style and how they have found the right fit in the denim they wear. Through this film, we have depicted the essence of being comfortable in one’s skin and celebrating our body shape no matter what styles we opt for. After all, it’s only when you truly adore your body that the world looks brighter.”

     

  • Masks are the essentials for the new world, said the Ogilvy South CCO Mahesh Gharat

    Ogilvy & Allen Solly on wearing a mask

    By A Correspondent

     

    Allen Solly and Ogilvy have come up with a campaign on wearing masks.

     

    Said Anil S Kumar, COO, Allen Solly: “Driven by the need of the hour, wearing face masks has become a new normal. They are now an unavoidable necessity for the greater good. Our campaign aims to add a fresh and positive perspective to the concept of masks by connecting it to a human characteristic – Smile. With easing lockdowns, people have started venturing out and wearing a mask is the new norm. It becomes highly critical in such times to device messages carefully and creatively. Through our campaign, we are not just highlighting people’s duties & obligations but also empowering their trust in accepting masks as a way to express oneself just the way we do with our smiles. We strongly believe the campaign will add positivity and reinforce the importance of wearing masks to not only keep ourselves safe but put others around us at ease as well.”

     

    Addded Mahesh Gharat, CCO, Ogilvy South: “Masks are the essentials for the new world. But we don’t want people to feel they are a burden. Designed right, they can be cool, quirky and very very endearing. Our easy-breezy film encourages people to wear a mask with a smile.”

     

     

  • As part of the Allen Solly Children’s Day Celebration, children are coming together at exclusive Allen Solly Juniors stores across Bangalore, Cochin, Calicut, and Lucknow

    Allen Solly celebrates Children’s Day with an emotional twist

    By A Correspondent

     

    Allen Solly brought out a creative way to make their junior stores a hub for colourful creativity on the occasion of Children’s Day. At the event, children were paired up with a group of talented kids from local NGOs like CRY, Sparsha Trust, Sarthak Foundation and SOS Children’s Village to participate in a drawing competition at the exclusive Allen Solly Junior store across cities to win exciting prizes.

     

    Commenting on the event, Anil. S. Kumar, COO, Allen Solly said: “Allen Solly Juniors is about fun and vibrancy. Children’s Day is all about celebration and we wanted to connect with the little ones on their special day. Story telling is every child’s favourite past time and hence we made that the core of the celebration. Kids coming together to have fun, doodling and colouring as a team made the event more special.”

     

     

  • The campaign has been produced by creative agency Ogilvy & Mather India

    Allen Solly endorses open work culture through its new campaign

    By A Correspondent

     

    Allen Solly has announced the launch of its ‘Open Work Culture’ campaign. The new campaign encapsulates the budding work culture that centres around employee-friendliness and freedom of self-expression.  The campaign has been produced by the brand’s creative agency Ogilvy & Mather.

     

    Commenting on the launch, Anil S Kumar, COO, Allen Solly said: “Allen Solly has always been in the forefront of redefining fashion at work through its unconventional workwear offering. This film is another big step in that direction wherein we bring alive our brand logo ‘The Stag’and through it we celebrate the ‘open work culture’ in today’s workplace”

     

    Said Mahesh, Chief Creative Officer, Ogilvy & Mather, Bangalore: “In the past, Allen Solly has redefined work wear. Carrying forward the same thought process, we cracked an idea that’ll resonate with the workplace of the future and that’s how #OpenWorkCulture was conceived. Now the challenge was to break the clutter and create a memorable and charming piece of communication. We had an existing property of the Allen Solly Stag. We found a sweet spot when in the new brand narrative, we managed to bring the Stag to life. That’s how the Allen Solly Stag commercial was conceived. Cinematic flair is what made the TVC sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”