MxMIndia

Tag: Anil Ramachandran

  • The campaign takes inspiration from the 25-year-olds of today

    IndusInd Bank launches new campaign to celebrate turning ‘#Just25’

    By A Correspondent

     

    IndusInd Bank announced the launch of a multimedia campaign to commemorate the completion of the bank’s journey of 25 years.

     

    Speaking on the campaign, Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets at IndusInd Bank said: “2019 is indeed a celebratory year as IndusInd Bank turns 25. Our #Just 25 campaign embodies the many attributes of who we are and what we have achieved in our wonderful 25-year journey. There is an exuberance and joy at what we have achieved, but more importantly there is a sense of anticipation and promise of what lies ahead. The campaign underscores our constant commitment to our customers over the years. It throws light on how we, in our own way, are trying to make a difference to the wonderful community that we are a part of while steadfastly focusing on our core mission of making banking truly convenient .This milestone provides us an opportunity to both reflect on our past, and to look forward to the rich promise of an even brighter future. We continue to remain mindful that the world is an ever-changing place, and if anything, we must continue to stay young and relevant. We strongly believe that our passion for delivering unique and innovative banking solutions, and our inherent commitment to putting our customer at the heart of all that we do,  will continue to be our driving force for the next 25 years.”

     

    Also added, Ankur Suman, Principal Consultant and Creative Head, R K Swamy BBDO: “In a category that loves to flaunt legacies and play the ‘we fulfil your dreams’ song, IndusInd Bank has emerged as a distinctly youthful, innovation-oriented brand. So its 25-year celebration had to be different from the regular ‘silver jubilee’ approach. We looked at this milestone not as a 25th anniversary, but as a 25th birthday! At 25, IndusInd Bank shares the spirit of 25-year-olds who are making a positive difference to the world around us; who proudly say, we’re just25!”

     

     

  • Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support

    IndusInd’s “JeetkaHalla” looks to support para-athletes

    By A Correspondent

     

    IndusInd Bank in association with GoSports Foundation has launched “JeetkaHalla” – a campaign to support the para-athletes under the Para Champions Program. Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support.

     

    This campaign,which highlights the achievements of the para-athletes and the rigour of their preparation for achieving success in the international stage, showcases the brand as a thought leader working within the community to bring about a positive change. The campaign creates a strong positivity for the bank and positions it as a responsible and socially-conscious organisation which supports good and unique causes, with the aim of giving back to society.

     

    Through the campaign, IndusInd Bank unveiled a heartwarming, and inspiring Anthem which showcased the grit and spirit of para-athletes, and through the Anthem, the Bank conveys the message that it is time for the viewers to cheer and support the unsung para-athletes.

     

    To give this cause its moment under the sun, IndusInd Bank has embarked on a multi-media campaign that will create the impact and help in mobilising the momentum of seeking encouragement for these heroes.

     

    There will be non-stop media blitz over a period of a month on digital, cinema, radio and subsequently television platforms. The three minute anthem has been conceptualized by AnkurSuman, Principal consultant and Creative head, RK Swamy BBDO and it is directed by Amit Roy, known for his works on films Sarkar and Sarkar Raj. Bakery Films has produced the Anthem. Lodestar UM is the media agency of the Bank.  The anthem is sung by PankajAwasthi and its lyricist is Pankaj Bora, RK Swamy BBDO.

     

    Anil Ramachandran, Head – Marketing & Communication, and Head – Retail Unsecured Assets, IndusInd Bank, said, “While we are passionate about sports and proud of our sporting icons, we believe that we need to cast the spotlight on other sporting heroes — the para-athletes — and their amazing talents. The ‘JeetkaHalla’ campaign asks people to support and cheer our nation’s para-athletes and recognise their contributions, strengths and passion for their sport. The campaign showcases their hard work, grit and perseverance and highlights all that they have achieved. This campaign brings to focus the phenomenal abilities of these great sportspeople.”

     

    Sanjeev Anand, Country Head – Commercial Banking and in-charge of Sports Vertical, IndusInd Bank, added: “We, at IndusInd Bank, believe that a person can either spend his or her life focusing on the disadvantages or work hard to overcome them and reach full potential. Through our unique campaign, we are providing para-athletes with much-needed impetus to compete and excel in the sports arena and through the inspiring anthem, we are trying to build in empathy, and appreciation for their efforts which often go unnoticed. IndusInd Bank is the only brand to take up the cause of the para-athletes.”