MxMIndia

Tag: Anil Mathur

  • Contract will handle the entire range of furniture products

    Contract wins the creative mandate of Godrej Interio

    By A Correspondent

     

    Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by the agency’s Mumbai office, which won the account over a multi-agency pitch.

     

    Said Anil Mathur, COO, Godrej Interio: “We were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”

     

    Commenting on the win, Contract CEO Raji Ramaswamy added: “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.

     

    Said Sagar Mahabaleshwarkar, Chief Creative Officer, Contract: “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognising and appreciating our new approach towards creative work, which is built on design and digital thinking.”

     

     

  • The DVC is conceptualised by Creativeland Asia and communicates the ill effects of sleep deprivation among children

    Godrej Interio promotes its mattress offering in new ad film

    By A Correspondent

     

    Godrej Interio Mattresses launched a new campaign on World Sleep Day under the aegis of its health awareness initiative – sleep@10. The new campaign by Creativeland Asia reveals that over 84 per cent of children and teenagers in India are sleep deprived.

     

    Commenting on the Sleep@10 sleep-o-meter findings, Anil Mathur, COO, Godrej Interio, said: “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Over 91% of Indians are sleep deprived. Further insights gathered from our sleep-o-meter taken by over 3 lac Indians, we were informed that our children too are sleep deprived. This demands for a more serious discussion as it threatens the future of our nation.”

     

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, added: “Parents often are clueless about how big a role proper sleep for 10 hours plays in the development of a child. The idea was to get them to take pride in their kids’ sleeping habits, as much as in any other achievement. The film was honestly the simplest expression of the idea.”