By A Correspondent
OTT platform Zee5 has joined hands with Siti Broadband to increase the reach of its content. This partnership will offer Siti Broadband subscribers to avail Zee5 content as a value-added service.
Said Manpreet Bumrah, Business Development and Commercial Head, Zee5 India: “We are delighted to partner with Siti Broadband. The coming together of two homegrown platforms will expand immense growth opportunities and grow the binge-watching culture across the country. It will pave the way for a strong and sustained growth trajectory for Zee5 as well as Siti.”
Added Anil Malhotra, CEO, Siti: “The alliance plays to both partner’s individual strength in which consumer gets the maximum advantage. It will give both of us an opportunity to scale up our business ambitions, creating value for all our stakeholders with a focussed and strategic approach. It also gives Zee5 access to Siti Broadband households.”
