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Tag: Anil Jayaraj

  • Television channels Vh1 and MTV, and digital platforms Voot and Jio TV will air the content

    NBA moves from Sony to Viacom18

    By Our Staff

     

    The National Basketball Association (NBA) and Viacom18 announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Until recently, NBA had a partnership with Sony Pictures.

     

    Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by Rise Worldwide will provide coverage of the NBA’s regular season and marquee events in English and Hindi through its television channels Vh1 and MTV, and through its digital platforms Voot and Jio TV.  Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the Finals.  Viacom18 will also show daily highlights and create original NBA-themed programming that will run on a number of channels across its network.

     

    Said Anil Jayaraj, CEO – Sports, Viacom18: “While sports are the biggest whitespace that we are entering, to build a truly inclusive and differentiated proposition, we need to look at diverse sporting events from across the globe. Basketball is a sport that is increasingly gaining attention and affinity in India.  Through this partnership with the NBA, not only do we want to make basketball mainstream, but also build its lifestyle appeal among sports fans.”

     

    Added Anshul Ailawadi, Head of Youth, Music and English Entertainment for Viacom18: “Globally, basketball is more than a sport – it is a lifestyle. As we look to build basketball into a cultural phenomenon in India, we welcome this deep partnership with the NBA.  Over the course of this association, we will be initiating a heavily localized marketing outreach and consumer connect programme aimed at building fandom for the sport.”

     

    Said Sunny Malik, Head of Global Content and Media Distribution, NBA India: “We are thrilled to partner with Viacom18 to broadcast and stream live NBA games to a nationwide audience. Basketball’s popularity in India continues to grow, and by offering a range of NBA programming on Viacom18 in both English and Hindi, we look forward to reaching and inspiring millions of new and existing NBA fans across the country.”

     

  • Will be in charge of acquisition, broadcasting and monetisation of sports properties

    Viacom18 appoints Anil Jayaraj as CEO-Sports

    By Our Staff

     

    Anil Jayaraj
    Anil Jayaraj

    Viacom18 has formally announced the appointment of Anil Jayaraj as CEO – Sports. He will be leading the network’s foray into acquisition, broadcasting and monetisation of sports properties.

     

    Welcoming Jayaraj, Adil Zainulbhai, Chairman, Network18 said: “As a leading media and entertainment network in India, Viacom18 has been dialling up its offerings to tap into whitespaces across platforms. We believe that sports is an important category in our promise to deliver wholesome entertainment to our 800mn+ viewers across demographics and geographies. With his rich experience in identifying and building sporting events into high value ‘sportainment’ phenomena, Anil is aptly poised to lead our newest sports vertical.”

     

    Speaking on his appointment, Jayaraj said: “Sporting events in India have evolved beyond just one or two games with increasing fandom amongst audiences towards newer competitive sports. This democratisation has created an unmatched opportunity for ‘sportainment’ and I am excited to build Viacom18 network’s foray into sports as a category.”

     

  • Future Group will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands

    Future Group ​is Associate Sponsor #8 of Vivo-IPL 2018

    ​By A Correspondent​

     

    ​Leading retail conglomerate ​Future Group has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018. Future will be an Associate Sponsor, joining brands like AMFI, Asian Paints, Dream 11, MakeMyTrip, Parle Products, Polycab and Vimal Pan Masala in the category, taking the tally to 8 brands. The ​Co-Presenting Sponsors are Vivo, Coca-Cola, and Jio. ​Said ​

     

    Sadashiv Nayak, CEO-Food Business, Future Group “As one of India’s leading retail chains, catering to over 400 million customers a year, we at the Future Group depend upon strong consumer connects to drive our mission to pioneer the consumption-led growth story in India. At Big Bazaar & fbb we believe in celebrating every tyohar or festival with people of the country and we believe an event like IPL is one of the new age festivals that we celebrate. With our presence in more than 240 cities, we are excited to partner with the VIVO IPL 2018 because it will be presented in 5 regional languages along with English to a never-before 700 million viewers through multiple screens, languages  & higher interactivity.”

     

    ​Added Anil Jayaraj, EVP and Head of Ad Sales – Star Sport: ​

    “We are pleased to announce the addition of respected retail giant Future Brands to the roster of sponsors of the Vivo-IPL 2018​. ​

     

    Some of the biggest and best brands have signed up with us, which is a testament to their belief that the Vivo-IPL 2018 will deliver them unparalleled reach and engagement across geographies and demographics throughout the length and breadth of India.”

     

     

  • The roster of brands on Vivo IPL 2018 on the Star Network has risen to 34, informs Star India

    IPL2018 advertiser tally rises to 34: Star

    By A Correspondent

     

    Star India has informed the media that it now has signed on 34 brands to advertise at and around IPL 2018.  According to a communique, brands like Jio, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala and Voltas have joined Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab and Vu TV, among others, to take the roster of brands on Vivo IPL 2018 on the Star Network to 34.

     

    Said Anil Jayaraj, EVP, and Head of Ad Sales - Star Sports: “We are delighted with the response for the VIVO IPL 2018 from the brands across sectors. We are happy to announce that the brand tally is now 34. Brands are actively choosing VIVO IPL 2018 as the marketing vehicle to deliver their business ambitions in 2018 as they have a single media property which can appeal to demographics across geographies,” adding:  “All brands that have come in so far have chosen to up their investments significantly over past years – this is because of their belief in the delivery of the combined power of TV as well as digital. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. 2018 VIVO IPL will be an un-missable platform to build brands.”

     

     

  • The new commercial with the fake superhero delivers this message in an entertaining manner

    Fevistik unveils campaign highlighting high brand recall attribute

    By A Correspondent

     

    Ogilvy & Mather India has unveiled a new campaign for glue stick brand Fevistik. The current commercial shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall. After a series of failed stunts, he asks the shopkeeper for Fevistik. But, the shopkeeper gives him some other glue stick. He takes huge offense to being offered a duplicate and accepts only the original glue stick Fevistik from the shopkeeper.

     

    Abhijit Avasthi

    Abhijit Avasthi – National Creative Director, Ogilvy & Mather said, “The challenge before us was to make sure that people insist on buying only the original glue stick Fevistik from the shopkeeper and not fall for local imitations. And what better way to drive the point than showing that even duplicates reject the fake glue stick and demand only Fevistik. The new commercial with the fake superhero delivers this message in an entertaining manner.”

     

    Anil Jayaraj – Chief Marketing Officer, Pidilite Industries Limited added, “Fevistik is a market leader in glue stick category and enjoys significant top of the mind recall. It is the only glue stick brand which consumers remember and recall. The new communication aims at reiterating the same fact and encouraging consumers about making the right decision when it comes to choosing the glue stick. The communication also aims at educating consumers to be aware of look-alike products. We believe this new communication takes our brand ahead and stands out in an entertaining manner.”

     

  • The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall

    O&M unveils latest campaign for Fevistik

    By A Correspondent

     

    Following its earlier positioning of Fevistik being the original glue stick, Ogilvy & Mather has unveiled a new TVC that’s based on the same theme. The campaign shows a fake hero trying hard to impress the shopkeeper by somersaulting his way into a stationery shop but ends up banging his head on the wall. After a series of failed stunts, he asks the shopkeeper for Fevistik. But, the shopkeeper gives him some other glue stick. He takes huge offense to being offered a duplicate and accepts only the original glue stick Fevistik from the shopkeeper.

     

    Abhijit Avasthi

    Commenting on the campaign, Abhijit Avasthi, National Creative Director – O&M, India said, “The challenge before us was to make sure that people insist on buying only the original glue stick Fevistik from the shopkeeper and not fall for local imitations. And what better way to drive the point than showing that even duplicates reject the fake glue stick and demand only Fevistik. The new commercial with the fake superhero delivers this message in an entertaining manner.”

     

    According to Anil Jayaraj, Chief Marketing Officer, Pidilite Industries Limited “Fevistik is a market leader in glue stick category and enjoys significant top of the mind recall. It is the only glue stick brand which consumers remember and recall. The new communication aims at reiterating the same fact and encouraging consumers about making the right decision when it comes to choosing the glue stick. The communication also aims at educating consumers to be aware of look-alike products. We believe this new communication takes our brand ahead and stands out in an entertaining manner.”

     

    Apart from television, on-ground activations and branded digital content are also on the anvil.

     

  • the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script

    Fevicol plays Crazy Chairs in election season

    By a correspondent

     

    Fevicol has rolled out a new TV commercial that reflects the current prevailing election environment in the country. Continuing its strategy to develop communication based on situations, the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script.

     

    In the new TVC developed by O&M, the communication is more than just functional, and has kept in line with brand proposition of strong bonding. Aptly titled ‘Crazy Chairs’ the TVC brings a unique and humorous take on the current election scenario with the help of carpenters and contractors. This TVC builds on earlier ads where the Fevicol brand used day to day situations in a funny way to communicate.

     

    Anil Jayaraj

    Anil Jayaraj, Chief Marketing Officer, Pidilite Industries said, “Most of our advertising bases the core brand proposition of “strong bonds” in an extremely creative and yet simple way. Our previous TVCs on Fevicol have aimed at exploring situations where this proposition can be communicated in a memorable and consistent way. In this TVC, we have experimented with the elections. We believe this new communication takes our brand ahead, and stands out.”

     

     

    Piyush Pandey

    Commenting on the concept, Piyush Pandey Executive Chairperson and Creative Director, Ogilvy & Mather- South Asia said, “Keeping in mind the tone and manner that Fevicol has had for the last 21 years, Fevicol Crazy Chairs TVC captures the atmosphere created by the general assembly elections in the country. It borrows the excitement and interest of a common man and thereby creating a sync with the audience.”

     

    The TV campaign will be an integrated campaign including outdoors and digital. In addition Pidilite is also executing a number of demand generation initiatives for Fevicol to support this campaign. The ad will be aired across key markets including entire Hindi speaking belt for a month period starting April 16, 2014.

     

  • The tried-and-trusted brand is further strengthening its message with entertaining commercials that reinforce the product's qualities

    Fevicol Marine: the bond that remains even in water

    By Tuhina Anand

     

    Looking at the success of Fevicol Marine, Pidilite Industries is pulling out all stops to position the product in the mainline category. The product has seen tremendous success and the demand has seen a rise post its first campaign two years ago. The company sensing an opportunity is looking to make a big leap forward. Fevicol Marine is a variant adhesive that can be used in moist and damp condition and protects furniture from de-bonding even when exposed to water.

     

    Its earlier TVC borrowed from the iconic Fevicol advertising featuring the Dum Laga Ke Haisha tag and focused on bringing out the functional aspect of the product. Now the TVC aims to push the product into the mainline, especially seeing that its growth has been 3 to 4 times the category growth. The latest ad keeps in line with Fevicol’s communication tone and humour and reinforces the promise of a strong bond that Fevicol Marine provides, even in water.

     

    Anil Jayaraj

    Anil Jayaraj, Chief Marketing Officer, Pidilite Industries said, “Fevicol Marine has progressed immensely and hold huge potential. While the first commercial talked of the functional value, we want now to match the tone and tenor with the Fevicol ads that are humorous and interesting t watch while conveying the core value of the product.”

     

    The TV campaign will be supported by an integrated marketing campaign. There are outdoors, POS and increased visibility at trade outlets besides a number of activation has already been initiated with carpenter programs conveying the core message of the adhesive being able to hold its bond even in wet or most conditions.

     

    Talking about the agency Ogilvy, that has created the campaign, Mr Jayaraj, said, “We share a unique relation with Ogilvy where we co-create the brief and that has been responsible for the success of these ads. The idea in this campaign like our other campaigns has been to make the communication interesting and at the end of it should bring a smile on the faces of people watching it.”

     

    Commenting on the concept, Piyush Pandey, executive chairperson and creative director, Ogilvy & Mather- South Asia says, “Keeping in mind the tone and manner that Fevicol has had for the last 20 years, the Fevicol Marine ad captures the spirit of India, borrows from India and therefore becomes a part of the fabric of India like all Fevicol ads have been.”

     

    The ad will be aired across key markets including entire Hindi speaking belt and supported by regional channels in South India, West Bengal, Maharashtra, and Gujarat for 4-5 weeks period starting mid-September, 2012.

     

    The TVC features a boatman, somewhere in the rural hinterland. His boat is filled to capacity with wooden chairs. As he rows through the serene waters, an old man waves out to him, almost as if he wants to hitch a ride. Since there’s no room on the boat, the boatman subtly gestures to the old man that he can’t take him on board. Just then the old man clarifies that it’s not him who wants a ride but his young daughter. The boatman suddenly stops the boat.

     

    When he sees the beautiful daughter, he decides to offer her a ride at any cost. He kicks a stack of chairs into the water and makes room for her. The girl quickly points out towards her goat. So the boatman throws more chairs into the water. Once again the girl points out towards a huge hay stack. Soon all chairs are kicked out of the boat. And the boatman happily continues his journey, ferrying the girl, her goat as well as the hay stack. And he hasn’t gotten rid of his chairs either. He’s tied them to the boat with a rope, unperturbed by the fact that the wooden furniture is submerged in water. The film ends with a VO which brings forth the brand promise: “Fevicol Marine. Wohi mazboot jod, paani mein bhi.”

     

    Mr Jayaraj, summing up the reason for Fevicol ads being such a success, said, “I think its because we have been consistent in our communication, we have through our communication maintained that Fevicol is the ultimate adhesive available and have been creating communication that has been interesting as well as informative.”