MxMIndia

Tag: Anil Gupta

  • The company has decided to make its presence at every television space spanning news, movies, prime time soaps, comedy shows or reality shows

    KEI associates with broadcasters to strengthen brand leadership

    By A Correspondent

     

    KEI Industries announced its strategic association with 26 leading channels to brace its brand leadership

     

    Speaking on the partnership, Anil Gupta, Chairman cum Managing Director, KEI Industries Ltd said: “The associations represent a vital step forward for us as we continue to explore opportunities to expand our offerings globally. We continue to deepen our engagement with our channel partners to realize our shared goal of serving end-users efficiently and effectively. We successfully raised our pitch in brand promotion through various communication channels. These partnerships are a gateway for us to experience and build a whole new customer segment as these channels give us the perfect opportunity to on-board new set of loyalists for our company.”

     

     

  • The account will be managed by the agency's Delhi office

    BC Web Wise wins digital mandate for KEI Industries

    By A Correspondent

     

    Full-service digital agency BC Web Wise has announced that it has secured the digital marketing duties for KEI Industries Limited, following a multi-agency pitch. The account will be managed by the agency’s Delhi office.

     

    As the agency on record, BC Web Wise will be responsible for end-to-end digital strategy services for KEI. The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management, and media planning.

     

    Anil Gupta

    Said Anil Gupta, chairman and managing director, KEI Industries Ltd: “KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Our requirement for a digital agency was driven by the decision to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. BC Web Wise impressed us with its experienced team and clear strategy to help us meet our business objectives. I look forward to working with them.”

     

     

    Chaaya Baradhwaaj

    Speaking about the win, Chaaya Baradhwaaj, Founder-MD, BC Web Wise said: “We are glad to be extending our digital services to KEI. The brand has been synonymous with engineering brilliance and is one of the most flourishing businesses in the power industry. Seeing as the electrical cable category lacks a much needed social media connect with the consumer, we are here to build that bond and create a strong digital base for KEI.”

     

  • A new integrated campaign by Leo Burnett India features Khan as the neighbourhood's 'lifeline'

    KEI Wires ropes in Irrfan Khan as brand ambassador

     

     

    You’ve seen it on telly already, but in case you haven’t seen KEI Industries’ new TV-led integrated campaign, here’s more. The brand, that addresses the cabling requirements of a wide spectrum of sectors such as Power, Railways, Automobiles, Cement, Steel and Real Estate, has brought on board Bollywood actor Irrfan Khan as its brand ambassador. This is the first time that the brand has collaborated with a celebrity to take its vision forward, in a campaign conceptualised by Leo Burnett India.

     

    The campaign addresses how short circuits and overloads, resulting from faulty wiring, leave the common man handicapped in his own home. The film show how, by installing the superior quality KEI Wires, problems such as electrical breakdowns and power cuts can be minimised.

     

    Speaking about the campaign, Anil Gupta, Chairman and Managing Director, KEI Industries Ltd., said:“KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Now, as a brand we’ve decided to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. Hence, the brand’s new campaign is historic for us in many ways. For the first time, we have a brand ambassador of immense stature. Irrfan Khan is not just a great actor, his following amongst the masses is commendable. Again, for the first time,the brand has undertaken a multimedia campaign that will harness the reach of social media channels, along with TV and print. It’s a big stride for the brand and we’re quite positive that people will connect with this campaign at an emotional level.”

     

    Speaking about the campaign, Amit Nandwani, Executive Creative Director, Leo Burnett India, who directed the films along with Red Ice Films’ Surya Balakrishnan, said:“Given the clutter in a category where every brand is talking only about functional benefits, we felt it was important for consumers to have an emotional connect with the brand. The films, with the new tagline ‘JodeyDilonKeTaar’, deliver the message in a sweet, endearing manner and will hopefully become the new category speak. Further, by bringing in a celebrity of Irrfan’s stature and credibility, we made sure the message stood out and struck a chord with the audience.”