MxMIndia

Tag: Anil Bajaj

  • The new 'Give Me Red' cult campaign has been created by Rediffusion Kolkata.

    Eveready goes red again in new campaign

    By Our Staff

     

    Eveready Battery has released a new commercial with its signature tagline ‘Give Me Red’. The tagline symbolises both hi- octane energy and exhilaration. The new Give Me Red commercial has been created by Rediffusion Kolkata, led by creative director Aritra Bhattacharya and strategic support by Navonil Chatterjee.

     

    Said Anil Bajaj, Business Head for Battery and Torch Business: “Eveready has always stood for the younger generation breaking traditional moulds of thinking. The latest Eveready commercial is fun. It is a bit of surprise and incredulity. Yet it has so much of endearment and brand proximity. The energy, enthusiasm & drive of the youth to be NOT just Ready, but Eveready for everything is captured in this campaign.”

     

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “Give Me Red is a cult campaign. We at Rediffusion are delighted to have remained part of the 30 years journey of the Give Me Red creative thought. The skydiving bride is the new shero. She is spunky. She is the new consumer – expressive and outwardly directed while being immensely self-confident and self-willed.”

     

  • The refreshed look was unveiled by actor and brand ambassador Akshay Kumar

    Eveready unveils new revamped look

    By A Correspondent

     

    Celebrating 25 years of its tag line ‘Give Me Red’, Eveready Industries India Limited, (EIIL) has unveiled a new logo. The refreshed look was unveiled by Akshay Kumar, actor and brand ambassador of EIIL.

     

    Speaking on the occasion, Amritanshu Khaitan, Managing Director, Eveready Industries India said: “The brand Eveready is synonymous with power and energy. Over the years, the brand has evolved to address the needs of young India and speak their language. Twenty-five years of ‘Give Me Red’ is a milestone which we are extremely proud of. It reiterates our commitment to ensuring that every Eveready product is trustworthy, reliable and authentic.”

     

    Speaking on the refreshed avatar, Anil Bajaj, Senior Vice President – Marketing and Sales said: “Even today through our product offerings, we want to better people’s lives, be it through DigiLED technology in our flashlights, 100% brass flashlights, or the best in class Lumens/Watt for our LED bulb range. The unique designs and features in our appliances are few of the many technological advances brought to India in our endeavour to give cutting edge solutions to our consumers.”

     

     

  • The three new TVCs have been conceptualised and created by creative agency, Rediffusion Dentsu Young & Rubicam

    Eveready promotes new range with ‘Ise Brightest Kuch Nahi’ campaign

     

     

    Eveready Industries India Limited (EIIL) has announced the launch of its latest TV campaign for LED Bulbs touching on the thought of ‘Ise Brightest Kuch Nahi’. The three new TVCs have been conceptualised and created by Rediffusion and has been directed by Pradeep Sarkar. The commercial also features its brand ambassador Akshay Kumar.

     

    Speaking about the TVC, Partha Biswas, Vice President and Head Lighting Business, EIIL, stated, “Eveready has been a known and trusted leader with a ‘consumer first’ attitude. The campaign goes beyond simply reinforcing the fact that our LEDs are the brightest by integrating emotions that everyone can relate to. As a part of the TVC along with Akshay Kumar, we are establishing an emotional connect with our consumers and audiences.”

     

    Added Anil Bajaj, Vice President Marketing, EIIL: “The message is conveyed in a very subtle manner and leaves back an important thought to ponder up – to brighten someone’s life by doing little things that may not be important to us. It portrays the many emotions that we go through during our lives and how our LEDs can accentuate it further. Eveready LEDs are a crucial part of our daily lives and plays an integral role in many subtle ways.”

     

  • This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights

    Eveready unveils new TVC for LED bulb

    By A Correspondent

     

    Rediffusion Y & R has unveiled a new campaign that showcases Eveready’s new product line- LED bulbs.

     

    Speaking on the new product launch and campaign, Amritanshu Khaitan, Managing Director, Eveready Industries India Ltd, says, “Eveready has forayed into the LED segment early this year. This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights. LED’s are fast moving products in today’s urban landscape and the product promises the consumer better light output at an affordable price. Therefore the objective of this campaign is to encourage consumers to adopt change and switch to the brightest range of LEDs while remaining true to the essence of the brand that is all about power and energy.”

     

    Anil Bajaj, Vice President Marketing, Eveready Industries India Ltd, says, “Eveready touches the lives of millions daily. This commercial is a step to demonstrate the power of GIVE ME RED. How it affects their lives and makes it more vibrant. This time we have tried to present our very own GIVE ME RED in a more sophisticated, lively and interactive way, keeping the essence of power and energy the same.”