MxMIndia

Tag: Anil Agarwal

  • To launch patriotic campaign on Independence Day

    Vedanta campaign for Atmanirbhar Bharat

    By Our Staff

     

    Vedanta Ltd, producer of metals and oil and gas, is all set to roll out a special campaign ‘Aatmanirbhar Bharat Ke Liye’, aimed at highlighting journey of independence in the last 75 years.

     

    As part of the roll out of the new campaign, the company will be launching a new video to sow the mindset and build awareness about India’s significant mineral wealth which has the potential to drive overall economic growth and prosperity.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Aatma Nirbhar, this term in itself holds a lot of weightage and urges us to be less dependent on others. Our campaign ‘Aatmanirbhar Bharat Ke Liye’ is an extension of the vision of our Hon’ble Prime Minister Shri Narendra Modi to make India and Indians self-reliant by domestically increasing production and being globally competitive. The pandemic has been a mirror for the world to reflect on our need to be self-sustaining. For a young nation like ours, the only dependence we need is on Mother Earth, abundant with natural resources. We want to make these resources available in an environmentally sustainable manner and together we can work towards making India self-reliant and propel the Indian Economy phenomenally.”

     

  • To roll out a 360-degree communication campaign over the next few months

    Vedanta unveils maiden TVC #KabhiSochaHaiKya

    By A Correspondent

     

    Vedanta has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner. #SahiSochBadaleZindagi.”

     

    Added Prasoon Joshi, CEO, McCann Worldgroup: “This is a very unique campaign. Our team has brought out the message in the most creative and innovative manner possible. We indeed need to appreciate the good things that we are privileged to have in our life and thank mother earth.”

     

     

  • Under the platform of 'Creating Happiness', the campaign combines a film competition along with social media and traditional media outreach

    Vedanta unveils first ever national corporate campaign

    By A Correspondent

     

    The Vedanta Group, a globally diversified natural resources major with interests in aluminum, copper, zinc, lead, silver, iron ore and oil & gas, has unveiled its first ever national corporate campaign under the platform of ‘Creating Happiness’.

     

    The integrated campaign combines a unique first-of-its-kind film competition forIndia’s next-gen filmmakers along with social media and traditional media outreach. As a part of the campaign, Vedanta is releasing 39 films – a 90 seconds film by Piyush Pandey of O&M and 38 three minute films made by student film-makers from across the country.

     

    Vedanta Chairman Anil Agarwal’s vision of contributing to building sustainable communities and integrating sustainability as a core part of the business is at the heart of this campaign.

     

    114 students from top media and film schools in the country including FTII, Whistling Woods, Symbiosis, School of Convergence, MGR FTI, IIMC, Assam University, Xavier’s, Christ University, AAFT, ZIMA, Tezpur University, IP College and Ravenshaw have produced 38 short films that tell the stories of the people and communities whose lives have been changed by Vedanta’s community initiatives, creating happiness in the process. Each film was made by a group of three students.

     

    The students travelled to the interiors of Rajasthan, Goa, Karnataka, Tamil Nadu, Orissa, and Chhattisgarh to meet with an Indiathat is full of inspiring stories and came back with their experiences and films. The films are open for public voting on YouTube till 20th March, 2012. The films will also be judged by the jury that includes Piyush Pandey, Shyam Benegal and Gul Panag.

     

    The face of the campaign is ‘Binno’, a little girl who was chosen from one of Vedanta’s community initiatives in rural Rajasthan. The television ad film, which has been conceived and scripted by veteran adman Piyush Pandey takes a real slice out of Binno’s life, with her parents, friends, doctors and school teachers playing their parts.

     

    It shows how her life is different from that of her earlier generations, in the process, highlighting the many changes that have come about over the years.

     

    The film has been shot on location in Rajasthan by award-winning director Shivendra Dungarpur of Dungarpur Films and the music has been composed by Rajat Dholakia, who has won two national awards as best music director for ‘Dharavi’ and ‘Sunday’.

     

    The television campaign, with the Binno film, will go on air from January 30 and student films are available for public voting on youtube.com/Vedanta group.

     

    Piyush Pandey, Executive Chairman, O&M said: “The Vedanta ‘Creating Happiness’ campaign is extremely close to my heart for it’s all about enablingIndia. I have worked on this campaign along with my team as an excited young copywriter and I look forward to the people ofIndianot just appreciating Vedanta’s efforts, but getting inspired to do something on their own to makeIndiaa happier place.”

     

    Senjam Raj Sekhar, Director – Communications & Brand, Vedanta group said: “Vedanta has several compelling stories to tell about the work that is being done in community and sustainability. Our aim is to tell the world the Vedanta story under the platform of ‘Creating Happiness’. With the film competition, we opened up all our projects and locations to budding independent film makers. The idea was to enable them to experience it first hand and make films on impact that the projects were having on the community. The results are tremendous – we have got 38 heartwarming stories capturing hope, change and empowerment in rural India”

     

    Vedanta Resources plc (“Vedanta”) is aLondonlisted FTSE 100 diversified global natural resources major. The group produces aluminum, copper, zinc, lead, silver, iron ore, oil & gas and commercial power. Vedanta has presence in India, Zambia, Namibia, South Africa, Ireland, Liberia, Australia and Sri Lanka.