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Tag: Aniket Joshi

  • Sixth Sense Global conducts research on parent-child relationship as marketing activity

    Colors Marathi launches ‘Project KYC- Know Your Child’

    By Our Staff

     

    Colors Marathi has launched ‘Project KYC- Know Your Child’, a show which speaks about a single mother-daughter relationship. As an extension of its marketing activity for the show, the channel has conducted a research by Sixth Sense Global that will provide a comprehensive overview of Parent – Child relationship pertaining to Maharashtrians.

     

    Said Aniket Joshi, Business Head, Colors Marathi: “2021 is a year which changed many things on personal and professional front of many people, this is also the contributor to the changes in the relationship. This research is pivotal which will help us to add the value in creative front. Parent and Teen relations are ever changing, and this research will help in the long run for show messaging and will help the brand to develop strong bonding with audience.”

     

    Added Viraj Raje, Programming Head of the channel: “We all know one of the purest bonds in this universe is that of a mother-child. Her unconditional love for her child is irreplaceable. However, in today’s world, we see that this bond is rapidly changing, whether it is between a mother and a son or a mother and a daughter. This shift can be attributed to a variety of factors in our society. As a parent or a child, we never noticed this problem or what is missing in the relationship. To study this most important aspect of the Parent-Child relationship, Colors Marathi conducted a KYC study across Maharashtra for the first time, which will also help us on the creative front.”

     

  • Joshi was until recently Business Head, Sun Marathi

    Aniket Joshi is as Business Head, Colors Marathi

    By Our Staff

     

    Aniket Joshi
    Aniket Joshi

    Viacom18 has announced the appointment of Aniket Joshi as Business Head for Colors Marathi. He will be responsible for managing the channel’s overall business strategy and operations, and will be reporting to Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18. Joshi was until recently Business Head, Sun Marathi. He has also worked with Zee Marathi and Mindshare.

     

    Welcoming Joshi to Colors Marathi, Ravish Kumar said: “Marathi broadcast entertainment has been on an upward journey across the board – be it fiction, non-fiction and even films. We at Colors Marathi have been on an exhilarating journey so far, strengthening our position amongst audiences and advertisers. Aniket has a strong background in planning and strategy and we are glad to have him on board, as Colors Marathi moves on to the next phase of growth.”

     

    Added Joshi: “The Marathi television ecosystem is rapidly evolving to create a unique confluence of entertainment that caters to both urban and rural Maharashtra. Colors Marathi is one of the market leaders that has ably balanced the content expectations of its viewers with the outreach opportunities for advertisers. I look forward to dial up the footprint of the brand across both these target audiences.”