MxMIndia

Tag: Angel Broking

  • The campaign offers the smart choice of Angel iTrade Prime that gives its clients an opportunity to avail full suite of broking services including basic research and advisory

    Angel Broking pushes its iTrade Prime offering

    By A Correspondent

     

    Angel Broking has launched its new campaign ‘Aage Badhne ka Smart Sauda’. The campaign offers the smart choice of Angel iTrade Prime that gives its clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.

     

    Sharing his thoughts on the brand campaign, Prabhakar Tiwari, CMO, Angel Broking said: “Angel Broking exists to navigate new age India to meet their financial dreams. At Angel Broking, we are experiencing a rapidly growing demand for our flat brokerage offering from the millennial audience, particularly in Tier 2 and Tier 3 cities. Our customers have strong digital maturity, as they seek an uncomplicated, self-service investment experience. Our new campaign ‘Smart Sauda’ is designed around young India’s aspiration to transform their lives.”

     

     

  • The account was won post a multi-agency pitch

    iProspect India wins Angel Broking’s social media duties

    By A Correspondent

     

    iProspect India has won the social media duties for stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.

     

    As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”

     

    On the association, Prabhakar Tiwari, CMO, Angel Broking added: “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”

     

     

  • #TradeSmartWithAngel: Angel Broking Mobile App with Rule-based investment engine

    Angel Broking presents solutions to investor woes, in latest ad film

    By A Correspondent

     

    Angel Broking has launched its latest ad film that highlights a series of dramatised hurdles that the customer normally has to undergo while trying to trade.

     

    Said Prabhakar Tiwari, Chief Marketing Officer: “There are multiple players operating in the broking industry today. While consumers have a plethora of options to choose from, the issue mostly lies with the user experience. Limited infrastructure to support the tech-led services being offered has put off many consumers due to the multiple problems that they have to face while attempting to invest. Backed by the user-friendly nature of ARQ, Angel Broking mobile app is a holistic solution for consumers to invest in a seamless manner. The TVC, too, aims to showcase the seamless nature of Angel Broking mobile app to make investments, without having to encounter any hindrances.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia added: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is Angel Broking’s mobile trading app which is powered by the ARQ technology that allows the customers to manage their wealth and investments in an efficient and organised manner.”

     

     

  • The campaign showcases its mobile app, which is powered by ARQ

    Leo Burnett executes latest campaign for Angel Broking

    By A Correspondent

     

    Angel Broking has launched its latest integrated campaign to showcase its mobile app. The new communication has been developed by Leo Burnett.

     

    Sharing his thoughts on the campaign, Vinay Agrawal, CEO, Angel Broking Limited said: “We have always strived to make the best technology and services available to the consumers who are looking for uncomplicated and instant investment solutions. It is our constant endeavour to understand our consumers core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’. ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.”

     

    Speaking about the campaign Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia said: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app. The best part is that it is powered by the ARQ technology which aggregates their decades worth of knowledge and data on finance and investments to give users real time advice and analysis on their fingertips.”

     

     

  • The film reveals various people under different settings who are living life on their terms and letting their investments grow, effortlessly

    Angel Broking reveals secrets to getting rich

    By A Correspondent

     

    Angel Broking has launched its digital ad campaign unveiling Angel Bee and thus introducing to consumers ‘The New Way to Get Rich’. Angel Broking has partnered with Leo Burnett to launch this campaign.

     

    Commenting on the release of the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Angel Bee app completely simplifies the hassles and complications related to mutual funds. It is backed by Angel Broking’s decades of financial experience, and uses AI to personalise investment plans for the consumer. The campaign breaks down the ease of financial planning and investments to the youth, and we know it will work amazingly well for both, Angel Broking and our consumers.”

     

    Said Gagan Singla, Chief Marketing Officer, Angel Broking: “Millennials are powerful and dynamic and at the very core of their being is the need to do things their own way. We wanted to resonate with this audience and help them understand how effectively yet effortlessly would technology get them closer to their financial dreams without compromising on the things in life that mean most to them-family, me-time, friends, passions etc. The campaign and the app itself are a testament to our belief of evolving with technology.”