MxMIndia

Tag: Angad Singh Manchanda

  • To focus on expansion across key business verticals

    Chimp&z Inc elevates Ashish Duggal as COO

    By Our Staff

     

    Ashish Duggal
    Ashish Duggal

    Chimp&z Inc, tge digital marketing agency, has elevated Ashish Duggal, erstwhile Vice President – Growth & Operations to the role of Chief Operating Officer of the company effective from April 2022. In his new role, Duggal will focus on accelerating the agency’s expansion across key business verticals by adding new revenue streams and will continue to report to the group founders – Angad Singh Manchanda and Lavinn Rajpal.

     

    Lavinn Rajpal & Angad Singh Manchanda
    Lavinn Rajpal & Angad Singh Manchanda

    On the elevation, Manchanda and Rajpal said: “Ashish is a thinker with an acute understanding of our clients’ evolving requirements. He has a track record of harnessing creativity in all its forms to deliver rapid growth and results.  His knowledge and erudition about the ever-changing digital market always came to fruition for the agency. We wish him the best for his new role and hope that he continues to deliver strategic solutions that will uplift Chimp&z Inc.’s success metrics.”

     

  • To amplify the brands across Facebook and Instagram

    Chimp&z Inc wins marketing mandate for MuscleXP & Man Arden

    By Our Staff

     

    Merge Infinity Network’s integrated marketing agency Chimp&z Inc bags the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram.

     

    On the association, Sahil Mehta, Director, Emmbros Overseas Lifestyle Pvt Ltd, said: “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally. I personally have ingenuousness on Chimp&z Inc to amplify the brands’ social media communication across Facebook & Instagram. We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”

     

    Commenting on the association, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “We’re excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands’ key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”

     

     

  • Orchestrates an ORM-first Christmas campaign

    Tata Sky Binge collaborates with Twitter

    By Our Staff

     

    Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from across the country, expressing gratitude and spreading joy & positivity.

     

    Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”

     

  • Will digitally amplify the brand’s messaging

    Chimp&z Inc wins mandate for The Derma Co

    By Our Staff

     

    Digital marketing agency Chimp&z Inc has won the social media marketing mandate for skincare brand, The Derma Co. Along with creating, managing, and executing end-to-end digital campaigns and strategies, the agency will also be responsible for social content and product photoshoots.

     

    Ghazal Alagh
    Ghazal Alagh

    On the association, Ghazal Alagh, Co-founder, The Derma Co., said: “Skincare has evolved over the years and consumers are looking for specialized products for their skin concerns that are safe and effective. The Derma Co. has a wide portfolio of science-backed skincare solutions with potent ingredients in the right concentration that will help our consumers to heal their skin from within and reveal their filter-free skin.  Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co.”

     

    Angad Singh Manchanda
    Angad Singh Manchanda

    Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are elated to work on creating powerful social communications for a brand like The Derma Co., which thrives on making the Indian market vocal, and top-notch in skincare solutions. Their AI-driven methods hold a lot of potential for advancement in the beauty care sector. The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results. This will lay the foundation of a close partnership that can yield phenomenal results in the days to come.”

     

  • It featured internet star Yashraj Mukhate

    Tata Sky’s World TV Day campaign

    By A Correspondent

     

    Celebrating World Television Day, Tata Sky launched the campaign #YahaSabDekha conceptualised by Chimp&z Inc. The campaign featured an original mashup track from the internet and social media star Yashraj Mukhate.

     

    Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said: “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

     

    Added Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc: “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”

     

  • It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

    Tata Sky pays tribute to old customers on 14th anniv

    By A Correspondent

     

    August 8 marked the 14th anniversary of Tata Sky and to celebrate the milestone, Tata Sky in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala, digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.

     

    Said Anurag Kumar, Chief Communication Officer, Tata Sky: “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

     

    Added Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc: “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

     

     

  • The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising tech, communications, branding and PR

    Chimp&z Inc bags AceTute mandate

    By A Correspondent

     

    AceTute, an EdTech startup by Theseus Global (Education) Ltd, has awarded its branding, creative and digital mandate to Chimp&z Inc, post a multi-agency pitch. The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency’s headquarters in Mumbai.

     

    Angad Singh

    Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said: “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”