MxMIndia

Tag: Aneesh Jaisinghani

  • The campaign showcases how football has caught the imagination of young India both on and off the pitch

    Adidas unveils campaign around the FIFA U-17 World Cup

    By A Correspondent

     

    Adidas has launched its new campaign that aims to inspire young football creators in India and to kickstart a football revolution.

     

    Sharing his thoughts on the campaign conceptualised by Cheil WW India, Sean van Wyk, Senior Marketing Director, Adidas India, said, “The football creator is obsessed. His appetite to play and consume football across platforms is unrelenting. Our campaign aims to capture the emotion and intensity behind every young player and inspire them to take their rightful position on the world stage. It’s their story, their sweat, to emerge as the best which is the essence of our campaign. adidas has been at the forefront of the game across the world and with India being the host nation for the 2017 FIFA U-17World Cup, we want to inspire the Indian youth to create their own future.”

     

    Speaking about the campaign, Aneesh Jaisinghani, Group Creative Director, Cheil WW India said:  “It is for the first time that FIFA U17 World Cup is taking place in India and we wanted to take this opportunity to inspire the youth to see football as their prospective future. For this, we opted for a slow paced execution that romanticised the rituals, the passion and the obsession of these young footballers irrespective of what level of football or where they play. This campaign is yet another step towards achieving adidas’ mission of encouraging a culture of sports in India. We hope to see it becoming an anthem soon!”

  • The ad targets urban news consumers in the age group of 18-35, who value brevity and time

    Inshorts unveils inaugural brand campaign

    By A Correspondent

     

    In order to boost awareness about its short form content value proposition, news app Inshorts has launched a video commercial of its first ever brand campaign on YouTube. Executed by Cheil India, the ad targets urban news consumers in the age group of 18-35, who value brevity and time.

     

    Carrying the tagline – “Short mein jaano”, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

     

    This being the central theme, the video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take the necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

     

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

     

    Commenting on the launch of the campaign, Azhar Iqubal, CEO & Co-Founder, Inshorts said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

     

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

     

    On the launch of the campaign, Aneesh Jaisinghani, Executive Creative Director, Cheil India said – “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”