By A Correspondent
Dollar has released their TV commercial featuring brand ambassador, Akshay Kumar. The Bollywood action hero was seen wearing a Dollar vest and showcasing different stunts involving martial arts in the new TV commercial. The TVC has already fetched more than two lakh true views in just five days.
With Akshay becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad.
The association with Akshay Kumar has created the perfect brand image for the company and it has been a journey worth mentioning. In this period the company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country.
The basic motto of the TV commercial is to highlight how fitness and flexibility helps to overcome challenges. Andzei Matsukevits, acclaimed International ad filmmaker has directed the commercial.
“Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this beliefâ€, added Gupta.
Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote their new commercial.