MxMIndia

Tag: Andy Sandoz

  • Andy Sandoz, Creative Partner at Work Club announced as D&AD Deputy President; Rosie Bardales, Dan Germain & Nils Leonard among newly elected Trustees

    D&AD President Mark Bonner aims for crossover appeal

    By A Correspondent

     

    D&AD President Mark Bonner and CEO Tim Lindsay

    New D&AD President Mark Bonner has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession’s heritage, champion its present and safeguard its future.

     

    Mark Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Mark co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK’s top creative design agencies.

     

    Now, Bonner’s career has come full-circle. After being elected as a D&AD trustee in 2011, he follows in the footsteps of design legends such as Michael Johnson, Michael Wolff and Rodney Fitch in taking the reins as President of the global not-for-profit creative association.

     

    Mark Bonner, D&AD President and co-founder of GBH, commented, “As a designer, the Yellow Pencil has always been the ultimate aspiration… but having won some, now it’s winning a Black Pencil that keeps me awake at night. D&AD has been a big inspiration in my career, so to take on the role of President of this great association is a real honour.

     

    “As President, I’m interested in exploring the space beyond the disciplines, the ‘white space’ in-between. Creatives have always instinctively defined themselves by a category or a skill, but we’re in an era where convergence within communications is all encompassing. Our industry is thriving thanks to a generation of creatives and clients that collide the disciplines in order to cut through. Today, the only creative discipline that really matters is excellence.”

     

    Work Club Creative Partner Andy Sandoz has been announced as incoming Deputy President of D&AD. Serving as deputy for the next 12 months, Sandoz will take over as President in September 2015. In addition, there are seven new creatives elected to sit on the D&AD Board of Trustees, which are: Rosie Bardales, Executive Creative Director and Partner, BETC London, Harriet Devoy, Creative Director of Design, Marketing Communications, Apple EMEA, Thomas Fitzmaurice, Junior Designer, Interbrand [New Blood Trustee], Dan Germain, Global Head of Brand and Creative, Innocent, Andrew Lawrence, Creative Director, Elmwood, Nils Leonard, Chief Creative Officer, Grey London and Steve Vranakis, Executive Creative Director, Google Creative Lab

     

  • The channel will continue to celebrate the everyday lives of Young India while entertaining them with a unique blend of music and musically themed content

    Bindass celebrates seven years with new offering

    By A Correspondent

     

    Celebrating its seventh anniversary, Disney India has announced the launch of a refreshed channel offering – bindass PLAY with a promise to celebrate, inspire and empower the youth of India through one of their core passions – Music.

     

    In the last seven years, bindass has been defining youth entertainment by celebrating their hopes, dreams and aspirations and has been gratified with an overwhelming response and the loyalty of its fans. In keeping with this theme, bindass is now creating yet another immersive experience with bindass PLAY. The channel will continue to celebrate the everyday lives of Young India while entertaining them with a unique blend of music and musically themed content.

     

    “At bindass, we celebrate every passion of Young India through entertainment that is reflective of their interests and they love us for it.  From pioneering concepts to unique initiatives, we have helped shape their thoughts and actions over the years. The vision for bindass play is to celebrate moments, to entertain and to inspire. And like all good friends, to understand them and offer them the power of choice through interactivity that is both meaningful and personal,” said Vijay Subramaniam, Vice President – Content and Communications, Media Networks, Disney India.

     

    Nikhil Gandhi

    “Over the last seven years, we have been immensely successful in offering our associates unique engagement opportunities to address one of the largest sections of the audience today. With the launch of bindass PLAY, we are presenting them with another promise that we believe will scale new heights of popularity amongst our audiences, while staying true to the promise of bindass,” said Nikhil Gandhi, Vice President – Revenue, Media Networks, Disney India.

     

    While the underlying theme will be music, bindass PLAY will showcase distinct programming that will continue to bring the bindass experience with elements that revolve around music. Empowering fans to choose their brand of music, fans can select and dedicate any song of their choice from the popular social networking platforms. The channel through music will encourage them to celebrate their feelings while inspiring them to express themselves with their choice of song. In addition to these, the channel will focus on presenting music that is in tune with their moods and desires mapped through the day through different bands. bindass PLAY will soon launch musically themed vignette series and short form storytelling to further deepen the engagement with its audiences.