By A Correspondent
Kyoorius Designyatra 2018 successfully concluded with the announcements of the Kyoorius Design Awards 2018 in Goa on Sunday.
With two Black Elephants and 30 Blue Elephants this year, the Kyoorius Design Awards honoured and celebrated the most outstanding and innovative work in design and visual communication.
The Black Elephant is awarded to work that’s truly exemplary across all disciplines. This year, TBWA\ India and Ather Energy won the elusive Black Elephant for the “Blink To Speak†and “The Ather 450†projects respectively.
As many as 30 Blue Elephants were awarded, with Open Strategy & Design and Ananya Khaitan winning four Blue Elephants each for work spanning the 13 disciplines. Ather Energy and TBWA\ India won three Blue Elephants each in addition to the Black Elephant. The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely: an original and inspiring idea; well-executed; and relevant to its context.