Men’s fragrance brand Villain Lifestyle, part of Mensa Brands, has launched its latest digital campaign #DeoNahiVillain with Randeep Hooda. Villain through this campaign aims to change the narrative for a ‘woke’ audience and encourage the proper use of fine fragrances.
Commenting on the new campaign, Ananth Narayanan, Founder & CEO- Mensa Brands said: “Villain stands for being unapologetic, and we are happy to be showcasing this with Randeep Hooda’s no-holds-barred persona. The brand is already one of the fastest growing men’s fragrance brands in the country and we are looking forward to changing the conversation on fine fragrance usage throughthe #DeoNahiVillain campaign.”
Myntra has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business. She will take up her position at the start of December.
Gunjan brings with her over twelve years of diverse experience in strategy, operations and marketing with a passion for advanced big data analytics. In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports and Digital.
Prior to Star India, Gunjan was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore and Bhutan. She is credited for starting McKinsey’s Scientific Marketing practice for India.
Speaking on the appointment, Ananth Narayanan, CEO, Myntra said, “GunjanSoni joins our leadership team at a time when applying data analytics to marketing is at the heart of our business process. Her experience in the field will be vital for our future marketing endeavours, as Myntra continues to lead the online fashion space in the country.â€
Speaking on her new assignment, Gunjan Soni said, “I am very excited to be joining Myntra. It’s a privilege to be working with a team that is changing and shaping ‘New India’ so fundamentally! As I come in, would like to take brand Myntra to iconic status in fashion – not just through traditional marketing but by applying data and technology to transform the consumer experience on personalization and social to best in the world! I am also excited to bring many new international brands to the Indian consumers.
Gunjan is an MBA from XLRI, Jamshedpur and has also worked with Infosys as a software engineer at the beginning of her career.
