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Tag: Anant Medepalli

  • Consists of a series of films showcasing home and office furniture

    Makani Creatives launches new campaign for Nilkamal

    By Our Staff

     

    Nilkamal furniture brand, has unveiled a new campaign, #KhushiyonKeLiyeHameshaReady to showcase its wide range of home and office furniture to celebrate this festive season.

     

    Said Pinaki Gupta, GM Marketing, Nilkamal Ltd: “Nilkamal has been a part of the Indian households for over three decades. Over the years, consumer preferences have been constantly evolving, and we at Nilkamal have innovated and adapted to these changing trends with our range of home and office furniture. Our latest campaign reflects on this journey and showcases our range of furniture through relatable and heartwarming stories.”

     

    Added Anant Medepalli, Creative Head, Makani Creatives: “Nilkamal is a household name, trusted and loved for quality products. Our challenge was to showcase Nilkamal’s furniture collection with simple yet impactful storytelling. We began with a simple insight – furniture is not just furniture. It’s an integral part of the special moments in life. It even helps you celebrate them. Nothing could bring the insight alive better than sweet, emotional scenarios we all relate to. The films are a series of touching human stories that show how Nilkamal furniture is ‘khushiyon ke liye hamesha ready’.

     

     

  • Elevates Mithun Mirji to Singapore for a newly created role

    Saatchi & Saatchi adds creative muscle with new hires

    By Amit Bapna

     

    The ‘Lovemarks’ agency Saatchi & Saatchi is buttressing its creative fortress. It has announced two new creative recruits – Anant Medepalli and Vihar Patkar as Creative Director and Associate Creative Director respectively. Alongside the agency has also moved the Creative Director on the P&G brand Mithun Mirji to Singapore for a newly created role of Regional Creative Director.

     

    Mr Mirji has been at Saatchi & Saatchi for a few years now and having worked at the agency has helped in forging a partnership with P&G and this has helped the agency get more responsibilities for work across the region. He said: “The experience helped when Saatchi & Saatchi decided to set up a Regional Hub in Singapore to partner with our P&G clients.”

     

    Mr Medepalli and Mr Patkar have both spent over 10 years in the business and have been associated with Saatchi & Saatchi in the past. Mr Medepalli returns to India after a stint at Leo Burnett, Nairobi while Mr Patkar worked at Saatchi from 2005 to 2008, followed by stints at Rediffusion Y&R and Salt Brand Solutions. The creative team at the agency is front-led by Ashutosh Karkhanis, Executive Creative Director and Ramanuj Shastry, Chief Creative Officer.

     

    Source: The Economic Times

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