MxMIndia

Tag: Anant Daga

  • The youth icon will feature in its latest MF’18 campaign

    Aurelia appoints Disha Patani as its brand ambassador

    By A Correspondent

     

    TCNS Clothing Co. Limited announced that it has signed Disha Patani as brand ambassador for its brand Aurelia. She will be associated with the brand for a year and would feature in the Monsoon Festive 18 campaign being launched soon.

     

    Announcing the association, Anant Daga, Managing Director, TCNS said: “Aurelia – contemporary ethnic women’s wear brand from TCNS stands for the fashion choices of the new age women at work as well as home.  Over the years the brand has been the market leader in its space.  And, associating with Disha Patani, who is a youth icon is a strategic decision to showcase the best attributes of the brand. With that thought, we have on-boarded Disha Patani as our face to strengthen the brand ethos.”

     

    Sharing the synergies on the brand and its first ambassador, Aarti Ahuja, Head-Marketing at TCNS said: “It is a matter of great pride for us to be associated with someone who is dynamic and passionate about what she does with grit. Disha is a natural fit for being our first brand ambassador with her achievements as a popular youth icon, rooted in Indian tradition. Being a perfect blend of modernity and Indian-ness, she brings in a great connect with the brand Aurelia.”

     

     

  • We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.

    M&C Saatchi bags creative mandate for W

    By A Correspondent

     

    The year has begun on an exciting note for W – the leading Indian contemporary ready-to-wear brand for women. The brand appointed M&C Saatchi to carry out their creative duties.

     

    Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd. said: “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganized and untapped. Being a leading women’s wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

     

    The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi: “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

     

    Commenting on this advancement, Richa Sinha, Executive Creative Director, M&C Saatchi, said: “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”

     

    Rupin Jayal, Head – Strategy & Planning, M& C Saatchi said: “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”

     

    W, a part of TCNS Clothing Pvt. Ltd, designs, manufactures and retails fashionable garments for the Indian women. It is the pioneer in introducing the concept of ‘Mix-n-Match’ in retail and has long been known for its fits and exotic inspirations. W is present in 40 cities across the country with 100 exclusive stores.

     

    M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai andDelhi, M&C SaatchiIndiais now an agency of choice for leading entrepreneurs.