MxMIndia

Tag: Anand Suspi

  • The campaign conceptualised by the agency AndAnd Brand Partners

    Kohler launches campaign for range of lifestyle products

    By Our Staff

     

    Kohler India has launched a new campaign with a series of three films for its range lifestyle products.

     

    The campaign has been conceptualised by the Gurugram-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.

     

    Said Anand Suspi, Co-founder, AndAnd Brand Partners: “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

     

    Added Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, Sout Asia, Middle East and SSA: “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious Kohler bathroom”.

     

  • The tagline 'Shine with metal' sums up what the S6 has to offer

    Gionee plays up the shine factor in S6 via new campaign

    By A Correspondent

     

    Gionee has unveiled its latest campaign that pitches it as an aspirational phone for those with a discerning taste for good things in life. The tagline `Shine with metal’ sums up what the S6 has to offer.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. Gionee S6 is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers. The device is one of the first from Gionee to come in with VoLTE and has an 89% metal body encompassing a strong core.”

     

    Crafted from metal, the S6 blends elegant design with power packed features. The S6, particularly, demonstrates the only one of its kind and exceptional beauty while also providing a symmetric design and cambered design which fits right into your hand. The device comes with 89 per cent metal body with a shine cutting of 1.5mm. The S6 comes with a surface of 13.97cm (5.5) HD Super AMOLED Display with Gorilla glass 3 and a screen to body ratio of 77.8 per cent.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.

     

    Anand Suspi, Creative Director, And And Brand Partner, said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”

     

  • Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that

    Gionee emphasizes on how the M5 Lite can cause ‘One Stress Less’

    By A Correspondent

     

    Gionee has unveiled a new campaign for the Marathon M5 Lite smartphone. The launch campaign, titled One Stress Less, sheds light on the constant stress in everyone’s life i.e. the stress of low battery. Due to the increasing role of smartphones, the very thought of having a low battery puts people under pressure.Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Big battery smartphones has been a focus for Gionee and the Marathon series has been receiving phenomenal response from the consumers. Battery still remains a huge concern for smartphone users. With Gionee’s innovation and power driven technology, an exceptional battery life and powerful multimedia experience, the Marathon M5 Lite surely ensures better communication and experience. We are sponsoring the Pro Kabaddi League and the campaign is in sync with the sport highlighting the power packed performance of the Marathon M5 Lite.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.”The continuous ‘Charger’ chant is a nod to the raiders in Kabaddi. Thus, the stress of low battery is established along with Gionee’s association with Pro Kabbadi League”, says Anand Suspi, Creative Director.

     

    The Marathon M5 Lite is powered by 4000 mAh battery providing a standby time of 450 hrsand a 32.7 hrs of talk time. The 4G LTE enabled smartphone supports Dual 4G SIMs along with OTG connectivity. The device is inbuilt with a smart power consumption system especially under Extreme mode; it can provide a talk time of 3 hours and standby time of upto 32 hours even if there is only 5 per cent of power left. The M5 Lite can be charged comparatively faster and is also capable of reverse charging – it can be used as a power bank to charge other mobiles at the same time.