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Tag: Anand Narang

  • Contract Advertising works on the creatives to introduce ‘Relaxed Workwear’ collection

    Bata ropes in Kartik Aaryan

    By Our Staff

    Bata launches a new TVC starring Kartik Aaryan to introduce the ‘Relaxed Workwear’ collection. The TVC has been conceptualised by Contract Advertising.

    Said Anand Narang, Vice-President – Marketing and Customer Services, Bata India Limited: “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. Everyone has gotten used to operating from the comfort of their homes, and understandably, they may find it difficult to readjust to life at office. We wanted to contribute in making the transition easier for people, which led us to conceptualize and develop probably footwear industry’s first Relaxed Workwear range for both women & men. Through this campaign, we want consumers to come & experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies & Naturalizer in our stores & from online site bata.in. This unique footwear range looks formal & stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “It was an interesting task where the official workwear brand wanted to redefine what workwear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Only a leader brand like Bata could have taken this stance. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

     

     

  • The collection consists of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles

    Bata promotes its 9 to 9 collection in latest film

    By A Correspondent

     

    The ads are all over television, so in a sense this is old news. That Bata has launched an ad campaign for its new 9 to 9 collection, which claims both style and comfort.

     

    Said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign:” “Bata’s new ‘9 to 9’ campaign is aimed at India’ss young, working women who don’t want to compromise on looking chic and stylish yet are practical enough to look at the comfort factor when they buy shoes. In our consumer research, we heard how non-stop comfort from morning to evening was important for them. Our new 9 to 9 collection consisting of Bata Comfit, Naturalizer, Hush Puppies and Bata contemporary styles offers non-stop comfort from 9 am to 9 pm. For all those early morning meetings to post-work dinner dates with friends, Bata’s new collection makes sure no woman has to compromise on style or comfort now.”

     

    Added Vineet Mahajan, Head of Art, Contract India: “When we started working on Bata, we created the platform of ‘Surprisingly Bata’. The idea was to communicate Bata’s range of stylish merchandise that people were unaware of. This time, Bata wanted to launch a range of comfortable shoes. Now ‘comfort’ is a quality that is already associated with Bata. So, the challenge was to communicate comfort as a benefit within the ‘Surprisingly Bata’ platform. Kriti Sanon, the face of Bata’s women range wanted to solve her friend’s problem and surprised her with the new 9 to 9 collection. The idea of the film was to let people discover the delight of wearing something that’s comfortable and surprisingly stylish too.”

     

     

  • The new TVC flaunts new designs from Bata’s Red Label Collection

    Bata launces new TVC featuring Kriti Sanon

    By A Correspondent

     

    Bata India has launched a new campaign titled ‘Come & Be Surprised’ featuring Kriti Sanon, its brand ambassador.

     

    The ‘Come & Be Surprised’ TVC, conceptualised by Contract Advertising, reflects Bata’s conscious strategy of presenting a new fashion-forward face for the trend conscious and young.

     

    “The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come & be surprised at their favorite Bata store,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.

     

    Added Ashish Chakravarty – Chief Creative Officer, Contract Advertising: “We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner,” said, Mr.