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Tag: Anand Murty

  • To lead cohesive view across advertising, digital marketing and media

    DDB Mudra Group names Anand Murty and Mehak Jaini as Strategy Chiefs

    By Our Staff

     

    DDB Mudra Group has announced Anand Murty and Mehak Jaini as the Strategy Chiefs of DDB Mudra and 22feet Tribal Worldwide respectively. They will lead the group’s promise of a cohesive view across advertising, digital marketing and media. The company’s unique structure offers strategists an opportunity to shape and track the entire consumer journey. Their teams will marry the fundamentals of brand planning – a deep understanding of culture and consumers – with the demands of digital transformation for some of India’s most respected and fastest growing brands.

     

    Speaking of this change of guard, Aditya Kanthy, CEO & MD, DDB Mudra Group said: “We’re so excited about Anand and Mehak taking charge of the strategy department at the Group. They are the key to the kind of success we want to create for our people and clients. From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

     

     

  • To steer strategy function for its offices across Mumbai, Bengaluru and Gurugram

    Anand Murty joins DDB Mudra as Strategy Head

    By Our Staff

     

    Anand Murty
    Anand Murty

    DDB Mudra has appointed Anand Murty to steer the strategy function for its offices across Mumbai, Bengaluru and Gurugram. Murty will report into Amit Kekre, National Strategy Head, DDB Mudra Group.

     

    In a career spanning over 18 years, Murty has worked as a marketer with consumer goods giant Reckitt Benckiser before moving to advertising and leading the strategy product for Ogilvy and Taproot Dentsu. He has led brands such as Sprite, Smartwater, Voltas, Honda, Pernod Ricard, GSK and Set Wet among others. His last stint was at Taproot Dentsu, where he led the strategy for the agency’s Gurugram division.

     

    Amit Kekre
    Amit Kekre

    Speaking about his appointment, Kekre said: “I am very excited to have Anand on board. With him on the team, a revamped strategy structure to suit the agency of the future, I am confident that we are in an even stronger position to fuel the Group’s ambitions and growth.”

     

    Talking further on his new role, Murty added: “I’m stoked to be a part of the DDB Mudra team. It is an absolute privilege to work with the incredible set of planners that DDB has nurtured over the years. I look forward to building and keeping up the momentum – and loving every moment of it.”

     

  • Prior to joining Taproot Dentsu, Farah was General Manager – planning at Cheil India, where she helped lead the Insights division

    Taproot Dentsu appoints Farah Bashir as VP – Strategic Planning

     

     

    Taproot Dentsuhas strengthened its planning prowess with the appointment of Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’sGurugram office and will work closely with AnandMurty – head of planning at Taproot Dentsu. Prior to joining Taproot, Farah was General Manager – Planning at Cheil India, where she led the insights division.

     

    Armed with more than 13 years of experience, Bashir has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

     

    Commenting on her appointment, UmeshShrikhande, CEO, Taproot Dentsu, said, “Farah brings with her wonderfully eclectic influences and perspectives, thus adding more power to our ability to think different. Given that good ideas come from interesting questions, we are truly happy to have strong minds such as hers amongst us.”

     

    “At Taproot Dentsu, the endeavour is to consistently add value to the brands entrusted on us. Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead,” said AnandMurty – Head of Strategy, Taproot Dentsu.

     

    Speaking on joining Taproot Dentsu, Bashir said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge. Basis the last couple of weeks and the collaborative culture of this place, the times ahead look exciting, stimulating and a lot of fun. Delighted to be a part of it.”

  • Dentsu One captains Harjot Singh Narang will lead the office as General Manager, Anand Murty will be Head of Strategy as Titus Upputuruwill be Head of Creative

    Taproot sets up office in Gurgaon with Dentsu One as a division

    By A Correspondent

     

    Taproot Dentsu may have always had prized clients in New Delhi NCR ever since it was set up in 2009, but now it has formally commenced operations in Gurgaon.It’s the new year, and a big year for the Dentsu Aegis Network in the country. So Dentsu One (earlier Dentsu Marcom) has now been turned into the Delhi office of Taproot, though officially it will be a division of Taproot Dentsu.

     

    Harjot Singh Narang will lead the office as General Manager, Anand Murty is Head of Strategy and Titus Upputuru will be Head of Creative. Talking about this development, Agnello Dias, Chairman and Chief Creative Officer, Taproot Dentsu said: “We are excited with this development. Delhi NCR is a high growth market and we are looking forward to working with a host of interesting new clients and brands. Almost since inception, we have been working with some very important and iconic brands in this market like Airtel, Times of India, Marico and more recently with Dulux and Coca Cola India.  So we have been more than familiar with this geography. By opening up a strong new front here, we are building further on that experience and strength.”

     

    Added Santosh Padhi, Chief Creative Officer, Taproot Dentsu: “Working with a new bunch of energetic and talented people will only add strength and lustre to our capabilities and bandwidth. Beyond television, Taproot has strengths in design and digital too. We are looking to build on those fronts too. This is an important market and we are most happy to be here,” said Umesh Shrikhande, Chief Executive Officer, Taproot Dentsu: “In the ideas business, it takes a lot of doing to replicate a creative culture. So to build on our collaborative work ethic, the Gurgaon office will work closely with the Mumbai office. Aggi, Paddy and I will remain involved in a hands-on manner. We will do what it takes to add sparkle to the brands entrusted to us.”

     

    And this is what Narang had to say in a communique: “We are all set to roll with a talented team of more than 50 people and a clutch of strong clients like Airtel B2B, AkzoNobel and Coca Cola India among others. We are looking forward to building on this foundation.”

     

    According to information we have received, Messrs Narang, Murty and Upputuru will continue to hold their old charge at Dentsu One. It is not a merger, we were told, though if all goes well,  the two entities could well be one.