MxMIndia

Tag: Anaheeta Goenka

  • As COO for Unilever, South Asia and Chief Growth Officer

    Lowe Lintas elevates Anaheeta Goenka

    By Our Staff

     

    Anaheeta Goenka
    Anaheeta Goenka

    Lowe Lintas has announced the elevation of Anaheeta Goenka as its Chief Operating Officer for Unilever, South Asia and Chief Growth Officer. Having spent three decades working at the agency network, Goenka has had a role to play in shaping quite a few large multinational, Indian as well as start-up brands and is a name to reckon with in the industry.

     

    Virat Tandon
    Virat Tandon

    Announcing Goenka’s elevation, Virat Tandon, Group CEO at MullenLowe Lintas Group, said: “Ana (as Anaheeta is fondly known) has been a strong management pillar handling several Unilever brands and other business relationships. She has left her mark on so many brands and earned massive respect and love from clients and colleagues alike. Ana has the strategic clarity to steer a brand to success as well as the enthusiasm and fierceness for new business development like no other. I am sure she is the best choice for us to lead the Unilever portfolio as well as the strategic business development efforts of the agency.”

     

    Added Goenka: “It is great to be part of a dynamic ecosystem that operates at a fundamental level with ‘intention’ & ‘attention’ for all its brand work and strategic practice. Here’s to growth emanating from more purposeful work for Lowe Lintas and a healthy dose of disruption along with it.”

     

  • The hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes

    Lowe Lintas & Mogaé gather support for Punjab cops

    By A Correspondent

     

    The Punjab Police has collaborated with Lowe Lintas Mumbai and Mogaé Media and unveiled a campaign to motivate the force and displays their collective strength. With #MainBhiHarjeetSingh and #MainBhiPunjabPolice, the hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes.

     

    Sagar Kapoor

    Talking about the campaign, Sagar Kapoor, CCO at Lowe Lintas, said: “The Punjab Police campaign had us shocked, in tears and inspired at the same time. Helmed by the story of Harjeet Singh, who lost his hand serving his nation and his force is at the heart of the idea. The idea further leaps to each and every police personnel saying “Main bhi Harjeet Singh. Main bhi Punjab Police.” The sentiment is so deep and wide that police forces from other parts of the country have also pledged the slogan. A slogan that promises the police force will keep fulfilling their service, no matter what comes in the way of their call of duty”.

     

    Added Anaheeta Goenka, COO at Lowe Lintas: “As an agency network we have always supported the nation’s causes and created behavior change communication, imperative for society. This initiative began with supporting the Mumbai Police, inspiring and urging citizens to self-police themselves and their families. It was embraced and supported by celebrities and common people alike. The Punjab Police campaign with SI Harjeet Singh at the epicenter of it has given the initiative further momentum. A big thank to everyone who has supported the self-policing cause and has stayed indoors helping our nation control the spread of the virus. A big thank you to each and every frontline warrior, like SI Harjeet Singh who is a shining example of commitment to us all.”

     

    Said Carol Goyal, Executive Director, Mogaé Media: “#MainBhiHarjeetSingh is a large-hearted digital initiative. It has got the entire Punjab Police force energised in a show of unprecedented solidarity. 80,000 policemen from Punjab Police donned Harjeet’s name on their badges sending out a strong signal that no one, but no one, can mess with the police who are here to protect us all. Lakhs in India and abroad emulated the policemen, holding placards in praise of Harjeet and the Punjab Police. We at Mogaé are privileged and honoured to have worked on this brave initiative”.

     

     

  • It ensures that citizens of Mumbai swiftly take the necessary precautions

    Lowe Lintas partners BMC in spreading Covid-19 awareness

    By A Correspondent

     

    Given the threat of Coronavirus in Mumbai and the lack of awareness of its severity, Brihanmumbai Municipal Corporation took it upon itself to ensure that Mumbaikars too the necessary precautions to prevent the spread of the virus. And to help them do that was Lowe Lintas.

     

    Said Anaheeta Goenka, President, Lowe Lintas: “We had a single-minded brief on “no panic just prevention” from the BMC – to create awareness of basic actions across citizen profiles we needed a sharp active idea.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”

     

     

  • The scope entails building the brand's strategy and managing its creative duties

    Lowe Lintas to manage Sugar Free creative

    By A Correspondent

     

    Sugar Free, a brand owned by Zydus Wellness, has appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch.

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas: “Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic & creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings!”

     

    The Mumbai office of Lowe Lintas will handle the account.

     

     

  • The municipal body aims to highlight how their efforts contribute to Mumbai’s welfare

    Ha ha. BMC gets Lowe Lintas to make Mumbaikars up their trust in them

    By A Correspondent

     

    The next Brihanmumbai Municipal Corporation is a little over two years away, but it’s one government agency that’s much hated and abused.

     

    Perhaps as an attempt to address this, the BMC has commissioned Lowe Lintas Mumbai, the municipal body aims to highlight how its efforts contribute to Mumbai’s welfare. Hmmm.

     

    Talking about the multi-film campaign, Anaheeta Goenka, President, Lowe Lintas said: “It was an interesting task from a perspective of discovery, about the BMC. But the best way to approach it was by being authentic and honest. As ‘restless Mumbai’ needs ‘restless Mumbaikars’ to keep it going. Real truths were unearthed and real stories told.”

     

    Notes a communique: Lowe Lintas has crafted a campaign that aims to rebuild a positive, genuine perception about the BMC and help reinforce their trust in the civic body, while highlighting the magnitude of the work that it has been doing for Mumbai.

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We had the most unique briefing sessions on BMC. We were just asked to send our team to key BMC operational zones and observe. To meet the BMC staff and observe them. Our team came back all inspired ready to fire with stories that were true and tugging at the heart. We just learned one fact. These people do not just see their work as a service, they truly loved Mumbai. Hence we captured real people with real stories. A special mention to our team at LinProductions and our directors who also are a part of the writing and conceptualising creative team at Lowe Lintas Mumbai.”

     

    We should perhaps ask celebrated RJ Malishka what she thinks of the campaign.

     

     

  • This mandate was won following a multi-agency pitch

    Zee5 partners Lowe Lintas to drive its global creative strategy

    By A Correspondent

     

    Zee5 has announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

     

    Archana Anand

    Commenting on the partnership, Archana Anand, Chief Business Officer, Zee5 Global said: “Driving more meaningful conversations with our audiences across markets is a key part of our agenda for the year, and how well we can engage them through our communication will play a critical role in that. We needed to work with a partner who could bring in strong creative ideas that lend themselves well to localization, and that are backed by strategic insights, and Lowe Lintas brings that to the table. We’re happy to have them on board as our creative partners in this next phase of Zee5’s growth.”

     

    Anaheeta Goenka

    “It’s a pleasure to further our Zee network partnership with Zee5”, added Anaheeta Goenka, President, Lowe Lintas. “We are working closely with their truly entrepreneurial and driven team to launch Zee5 globally. An interesting challenge as we needed a global positioning yet something that travels across geographies and mindsets and is yet deeply culturally connecting to the content.
    “Extreme Emotions” is what we serve for any viewer of our content wherever they may be in the world. The idea travels culturally and deeply connects to everyone.”

     

     

  • The creative mandate also includes its consumer products range

    USV appoints Lowe Lintas as brand partners for Sebamed

    By A Correspondent

     

    Healthcare company USV Private Limited has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a premium skincare brand from Germany, best known for its pH5.5 products.

     

    Lowe Lintas won this business following a multi-agency pitch. The agency’s key mandate will be to launch SebaMed’s range of Baby and adult care products across both traditional and digital channels.

     

    Said Shashi Ranjan, Head – Consumer Products, USV: “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from Day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

     

    Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, added: “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.”

     

     

  • ZEEL aims to drive consideration to upgrade from SD to HD subscription amongst the current SD subscribers

    Zee turns activisty on HD

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has launched its new campaign ‘Aankhon Ka Aandolan’ to build awareness about the benefits of a HD channel viewing experience and drive a behaviour change. With this new campaign, ZEEL aims to drive consideration to upgrade from SD to HD subscription amongst the current SD subscribers.

     

    Conceptualised by Lowe Lintas, the campaign aims to be the trigger to upgrade to HD subscription by showing the consumers, the superior quality HD viewing experience that they are missing out on. ZEEL currently offers 14 HD channels.

     

    Commenting on the launch, Prathyusha Agarwal, Chief Marketing Officer at ZEEL said “At Zee, we believe in offering ‘Extraordinary Entertainment’ to our consumers at all levels. Where we focus on offering versatile content for consumers across age groups, we are equally invested in offering them superior quality viewing experience through our best in class HD technology. We truly believe that HD viewing experience offers our viewers better clarity, and once you get hooked on to it, you just can’t do without it! We have tailor-made our two brand films in eight languages and given it legs to appeal to our regional viewers spread across the country. The benefits of the HD viewing experience has been brought alive through the lead protagonist across regional markets of the Zee network.”

     

    Sharing his views on the campaign, Sagar Kapoor, Executive Director at Lowe Lintas said: “The creative idea stemmed from the very objective of magnifying the benefits of HD over the SD experience. We just shifted the lens on looking at a very apparent yet hardly spoken about TG. The eyes in this case. Hence the idea of eyes asking for HD viewing. It just made complete sense to land the advantage via someone who will benefit the most. Not to mention the cut through we get with the visual idea of creating characters out of eyes themselves.”

     

    Added Anaheeta Goenka, President at Lowe Lintas: “In India, a better service or product does not necessarily make for adoption. Especially when the comparative does not exist. That was our strategic challenge. Getting people to see the distinct value of HD vs SD. Easy to sell the product – but we refrained and instead took another journey from the ‘viewers eyes’.”

     

     

  • The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

    Lowe Lintas executes Caratlane’s new campaign – #GetDiwaliReady

    By A Correspondent

     

    Lowe Lintas created a campaign titled #GetDiwaliReady for CaratLande urging millennials to buy jewellery online.

     

    Said Anaheeta Goenka, President Lowe Lintas: “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And thus was born the campaign idea of new “families”.

     

    Speaking about the campaign, Mithun Sacheti, Founder & CEO, CaratLane said:“Our campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family.  And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle everyday.”

  • A new age company that is driven by the motto "life, improved"

    Lowe Lintas and Golin Opinion bag creative and PR duties of Vaya Life

    By A Correspondent

     

    Startup Vaya Life has appointed Lowe Lintas Mumbai as its creative agency and Golin Opinion, as its Public Relations agency. The two agencies of the Mullen Lowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.

     

    Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.

     

    Vashist Vasanthakumar

    Commenting on the appointment, Vasanthakumar said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and Golin Opinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally.  While Lintas has a rich legacy and strong credentials in building brands over the years, Golin Opinion’s  ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”

     

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas Mumbai: “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”

     

     

    Ameer Ismail

    Commenting on the win, Ameer Ismail, Executive Director, Golin Opinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at Golin Opinion.”

     

  • This is the first time that any agency from India has won two awards in one year at Jay Chiat

    Lowe Lintas + Partners impresses at Jay Chiat with 2 wins

    By A Correspondent

     

    Anaheeta Goenka

    Now into its 18th year, the 2014 Jay Chiat Awards were presented at the 4A’s Strategy Festival that was held from October 5–7, 2014 in Chicago, U.S.

     

    Continuing its good run across effectiveness award festivals and producing the best result yet for India at Jay Chiat, Lowe Lintas + Partners India bagged a Silver and a Bronze at the much-acclaimed international awards show. This is the first time that any agency from India has won two awards in one year at Jay Chiat. The Silver win is also the highest ever for an entry from India. India’s previous best performance was a Bronze win in 2011.

     

    India’s both wins came for Lowe Lintas + Partners on work for Hindustan Unilever in the award category of ‘Product/ Service Creation’. While “Little Farmers of Kissanpur” was awarded Silver, the much celebrated “Kan Khajura Station” won a Bronze. There were no Gold awards given away in this category.

     

    Sharing his excitement on bagging the two wins, Joseph George, CEO, Lowe Lintas + Partners said, “These wins are a first for Lowe Lintas, HUL and India. And that is special. The Global Jay Chiat Awards are considered to be the toughest to win in strategic excellence; and given our singular bias towards effectiveness awards, these wins are even more precious for us.”

     

    Anaheeta Goenka, Executive Director, Lowe Lintas said, “Both these campaigns have been recognized by multiple award shows at a country, regional and global level. While the Kissanpur win is about a great strategy that was ‘naturally seeded’; KKT was about providing entertainment to media-dark areas by turning a mobile phone into a radio station. We’re grateful to the jury for recognizing two very local ideas and celebrating them on a platform as big as Jay Chiat.”

     

    KKT and Kissanpur, between them, have brought Lowe Lintas + Partners over 30 metals so far across a host of award shows around the world including Effie India, APAC Effies, Cannes, Tambuli Awards and AME.