MxMIndia

Tag: Amway India

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

     

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

  • The film pays tribute to the resilience and achievements of successful and ambitious Indian women

    Amway’s latest campaign inspires women to unleash their potential

    By A Correspondent

     

    Amway India has launched a captivating digital campaign titled ‘Don’t Limit My Attitude’. Developed for Attitude, an entry-level premium beauty brand for the Indian youth, the campaign marks Amway’s 20th year anniversary in India. The film pays tribute to the resilience and achievements of successful and ambitious Indian women who believe in progress and self-growth.

     

    Speaking about this  new campaign, Sundip Shah, Chief Marketing Officer, Amway India, said, “India is slowly but surely embracing the power of women in shaping a society and contributing to the economy’s growth. Amway is a firm believer and supporter of women empowerment and an equal opportunity player. We are proud to have more than sixty percent of our direct sellers constituting women entrepreneurs and humbled by their passion and commitment to entrepreneurship.  The new digital films are reflective of Amway’s vision through our brand  ‘Attitude’ which celebrates the young women of today. They are a testimony to our brand’s commitment to promote entrepreneurial spirit and celebrate those who have challenged stereotypes and risen above the ordinary.”

     

    The campaign comprises three short films and highlights different women in different roles, addressing stereotypical situations with their overarching demeanor and passions, and carving their own success path. The film showcases everyday life commentary associated with women and weaves the brand in with its positive interpretation of it. The films touch a chord and connect with the audience, urging them to bring about a positive change through their attitude.

     

    Anisha Sharma, Category head, Beauty & Personal care, Amway India added, “The campaign instils confidence amongst all the urban Indian woman of today who knows what she wants and also knows exactly how to achieve it with aplomb. Through these stories, the film aims to draw consumers’ attention to the societal perception against women who are dictated by norms set for them by others. We want to build a community of energetic and passionate women who are ready to unleash their full potential. It is heartening to see the positive response to the film, and how it has resonated with our audience who clearly endorse our film’s intent and message.”

     

    The films are targeted at women in the age group 20-40 years, and have been conceptualized by Law & Kenneth Saatchi & Saatchi.

     

     

  • We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle, says Anshu Budhraja, CEO, Amway India

    Amway India signs Farhan Akhtar as brand ambassador for Nutrilite

    By A Correspondent

     

    Direct selling FMCG company Amway India has signed Farhan Akhtar as brand ambassador to promote the Nutrilite range of the products.

     

    Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”

     

    “In India, Nutrilite has firmly established itself as the leading brand in the vitamins and dietary supplements category. The brand contributes more than 50% of Amway India’s turnover. We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Budhraja.

     

    Talking about Farhan Akhtar as Brand Ambassador for Nutrilite, Sundip Shah, Chief Marketing Officer, Amway India, said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”

     

     

  • Mr Cheema takes charge from Achinta Banerjie who has been promoted to a new role in the Head Office.

    Amway India elevates Gursharan Singh Cheema as Regional Head- North

    By A Correspondent

     

    Amway India Enterprises has announced the promotion of Gursharan Singh Cheema as the Regional Head – North. In his new role, Mr Cheema will be responsible for managing the overall operations of North region including states – Delhi, Haryana, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand, Jammu & Kashmir and Himachal Pradesh. He will be based in Amway’s regional office in New Delhi. Mr. Cheema takes over the responsibility from Achinta Banerjie who has been promoted to a new role in the Head office.

     

    Congratulating Mr Cheema on his promotion, William S. Pinckney, Managing Director & CEO, Amway India said, “G S Cheema has always worked diligently for the growth of the organization. He has played a significant role in leading the state of West Bengal to the growth path. It is his desire to excel and his commitment towards work that has helped him achieves professional accomplishments.”