We love the Amul topical advertisements. Not just for the creatives, because in many ways they capture the mood of the nation, as well as touch upon critical events. Presenting what we think are the pick of the Amul topicals of the year. Twenty-one of them? Or perhaps a few more
We publish some recent and old Amul ads on the India-China geopolitical situation and the ban on some Chinese apps
As India takes on New Zealand in the semis today, we do a quick recap of the World Cup so far via our favourite Amul ads. Watch on…
India Vice -Captain breaks World Cup record! – (July’ 19)
Rohit Sharma, first Indian to score four centuries in a World Cup! – (July’ 19)
87 year old Super Fan cheering Indian cricket team makes social media waves! – (July’ 19)
India pip brave Afghanistan via Shami hattrick! – (June’ 19)
India convincingly beat Pakistan in CWC 2019! – (June’ 19)
Matches washed out at CWC 2019! – June’19
There’s no better tracker of the mood of the country than the Amul topical ads. MxMIndia readers know how much we love them. As the general election results are set to be announced on Thursday, May 23, we track Narendra Modi’s journey as Prime Minister via Amul ads. Note we have not featured a few of the topicals on key developments of the last five years (like demonetisation and GST) as they do not feature the Prime Minister in the visuals.
Hon PM inaugurates Amul’s Chocolate Plant at Anand – (Sep’ 18)
Prime Minister Modi addresses World Economic Forum! – (Jan’ 18)
BJP wins Gujarat and Himachal Pradesh elections! – (Dec’ 17)
Mr Modi meets Mr Trump! – (June’ 17)
P.M. enthralls audience in New York ! – Sept’14
Modi’s swearing-in ceremony.- May’14
Modi’s landslide victory!
BJP landslide win! – March’17
Upcoming crucial Bihar elections!-Aug’15
Path breaking visit by PM! -July’17
PM’s Europe tour!- May’17
PM meets his predecessor
PM’s historic visit –May’15
Bidding for PM’s pinstriped suits soars ! – Feb’15
PM’s Diwali celebrations with jawans ! -Oct’14
PM’s visit to the Land of the Rising Sun –Sept’14
Israeli Prime Minister comes to India! – (Jan’ 18)
By A Correspondent
For news journalism in India, the Mumbai terror siege was a gamechanger. News channels had gained ground from the mid- to late 1990s, they played a key role in covering various political and social events in the period, Kargil, the Gujarat riots, the no-condidence motion that Atal Behari Vajpayee lost, the various Budget presentations, the various cricketing specials… but the Mumbai terror siege starting November 26 saw news television play a dominating role in news breaks.
MxMIndia pays tribute to the departed soul and salutes all those who fought the terrorists and helped in those trying circumstances.
The Amul ad that you see above was released on the first anniversary of the terror siege.
At MxMIndia, we’ve carried many articles on the media coverage of the terror strike. Here, we bring you some of the articles we published on November 25, 2013 to mark the fifth anniversary of the attack.
What’s made Arnab the Face of News TV
The events of November 26, 2008 and thereafter saw the rise and rise of Republic TV editor-in-chief and chief promoter Arnab Goswami. A freewheeling chat with Goswami when he was Editor-in-Chief of Times Now.
http://www.mxmindia.com/2013/11/whats-made-arnab-the-face-of-news-tv/
Sebastian ‘Saby’ D’Souza: I want to erase the event from my memory completely
Other than images of the Taj Mahal hotel and scenes of frenzy around the spots where the terrorist had struck, the Mumbai Mirror picture Ajmal Kasab in the concourse of the Chhatrapati Shivaji Terminus (CST) got Saby much fame and accolades. But the ace photographer says he doesn’t like to about the event. “I want to erase the event from my memory completely. I wish it had never happened,” he told us.
http://www.mxmindia.com/2013/11/sebastian-saby-dsouza-i-want-to-erase-2611-from-my-memory-alert-some-explicit-pictures/
Ranjona Banerji: 26/11 – battleground news channels and newspapers
If 26/11 was the making of Times Now, it was also a battleground for newspapers, writes Ranjona Banerji. For journalists, it was the story of the decade playing out in front of one’s eyes.
http://www.mxmindia.com/2013/11/ranjona-banerji-2611-battleground-news-channels-and-newspapers/
Sachin Kalbag: No time for water, no time to blink
Hindustan Times Executive Editor Sachin Kalbag reported on the Mumbai terror siege for Delhi’s Mail Today, where he worked as Senior Editor from 2008 to 2011. Here, he recounts the hardships faced by journalists covering the Mumbai terror siege. This article was written when Kalbag was Execuitve Editor at MiD-Day
http://www.mxmindia.com/2013/11/sachin-kalbag-no-time-for-water-no-time-to-blink/
Page 1 of some Mumbai dailies – Nov 27-30, 2008
The following are the front pages of some Mumbai dailies from November 27-30, 2008
Page of some Mumbai dailies – Nov 27-30, 2008
http://www.mxmindia.com/2013/11/front-pages-of-some-mumbai-dailies-november-27-30-2008/
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Amul ads on the terror attack & after
The creatives we see on Amul Butter’s billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging.
http://www.mxmindia.com/2013/11/amul-ads-on-the-terror-attack-after/
Ranjona Banerji is a senior journalist and commentator. She is also Consulting Editor, MxMIndia. The views here are personal
By A Correspondent
You know how much we at MxMIndia love to re-tell stories via Amul ads. Whether it’s Sachin Tendulkar’s long innings as a cricketing great or India winning the World Cup, we go to the Amul topics to help reflect on the times. Here we bring you eight Amul ads that tell the IPL 2018 story… from Star bagging the coverage rights to Dhoni& Co turning champions. Enjoy!
You know how much we love to tell various stories via Amul ads. Over the years, they’ve indeed been the true chronicler of the times. Given the growing interest in the FIFA World Cup, there have been 12 ads created by da Cunha Associates for Amul Butter for the just-concluded championship in Brazil… six more since we had the first instalment of this feature on June 30. There have also been some classics over the years, though we couldn’t locate our favourite on Paolo Rossi from 1982 (Pau lo Roz hi) on the Amul website. Enjoy
And here are some classics:
You know how much we love to tell various stories via Amul ads which have over the years been true chronicler of the times. Given the growing interest in the FIFA World Cup, there have been six ads already created for the ongoing championship in Brazil. But there have been some classics over the years, though we couldn’t locate our favourite on Paolo Rossi from 1982 (Pau lo Roz hi) on the Amul website. Enjoy
And here are some classics:
The creatives we see on Amul Butter’s billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging
Khatron Ke Khiladi was indeed a show that got everyone talking about Colors
Getting Amitabh Bachchan as the ‘pop philosopher’ for Bigg Boss was a big coup
Guests on Bigg Boss reality show have always grabbed headlines
Khatron ke Khiladi is now part of everyday Indian lexicon
Had he not won the Bigg Boss show, Vindoo may not have grabbed headlines they way he did in the recent spotfixing scandal. Don’t miss the Bigg Boss’s eye in this Amul ad
By AN Chorrea
There are many who believe that the Indian Premier League’s fifth edition is not as much of a rage as its earlier editions were, but there’s no denying that the IPL does dominate discussions in the advertising, marketing and media frat.
Given the huge response to our feature tracking Sachin Tendulkar’s career via Amul ads, we dug into the archives to bring you these Amul ads on the cricketing league.
1. On outstanding performers of Rajastan Royal Cricket team (Apr 2012)
2. On the commencement of Indian Premier League 5 (Apr 2012)
3. On BCCI terminating franchise of Team ‘Kochi Tuskers Kerala’ for default of payment (Sep 2011)
4. On Chennai Super Kings winning the finals of IPL 4 (May 2011)
5 .The West Indian cricketer in top form in IPL 4 (May 2011)
6. Hype around the relationship between Shane Warne and actress Elizabeth Hurley (Apr 2011)
7 .Preity Zinta’s cricket team winning an IPL match (Apr 2011)
8. SRK performs after his team wins an IPL match (Apr 2011)
9. At IPL auction last year, Saurav Ganguly was not bid for (Jan 2011)
10. On the auction of cricketers ahead of IPL 4 (Jan 2011)
11. On the termination of two IPL franchises from IPL 4 (Oct 2010)
12. On the victory of Chennai Super Kings over Mumbai Indians in the IPL 3 final
13. Controversy surounding IPL Commissioner Lalit Modi (Apr 2010)
14. Several cricketers drop out of IPL due to injuries (Mar 2010)
15. On the glamorous women being co-owners of some of the IPL teams (Mar 2010)
16. Rain plays spoilsport during the IPL2 matches being played inSouth Africa(Apr 2009)
17. Venue of IPL shifts fromIndiatoSouth Africa(Apr 2009)
18. IPL cricketers in race for top positions – Delhi Daredevils batsman Gautam Gambhir top run-getter, Rajasthan Royals captain Shane Warne leading wicket-taker & Chennai Super Kings captian M S Dhoni bastman for the most boundaries segment (May 2008)
19. Shah Rukh Khan sings for Indian Premier League (IPL) music video ‘Run Just Run’ his franchisee IPL Kolkata Knight Riders cricket team – (Apr 2008)
20. Indian Premier League (IPL) franchisees ranging from Indian business tycoons to Bollywood stars bid for top Indian & International Cricketers during an amazing price auction (Feb 2008)
