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Tag: Amruta Khanvilkar

  • Endemol debuts in regional cinema with this production

    Endemol Shine India & Planet Marathi get together for a biopic

    By Our Staff

     

    Endemol Shine India and Planet Marathi have joined hands for a regional production. The film will be a sports biopic based on the life of long-distance runner Lalita Babar.

     

    Bollywood and Marathi cinema actress, Amruta Khanvilkar has been roped in to play the titular role of the film. Hailing from a small village in Satara, Lalita Babar competes in the 3000 meters steeplechase and is the current Indian national record holder and the reigning Asian Champion.

     

    Endemol Shine India will step into the regional cinema space for the first time with this film. On the other hand, Planet Marathi, a name behind spectacular Marathi productions, will produce its first ever biopic. Raising standards and putting the spotlight on Marathi cinema, Planet Marathi has given gems like magnum opus ‘Chandramukhi’, national award winning ‘Goshta Eka Paithanichi’ and ‘Pondicherry’ to name a few. With qualities like Endemol’s pan-India scale combined with Planet Marathi’s regional expertise, the collaboration of both entities adds an extra special touch to the production.

     

    Akshay Bardapurkar, Producer and Founder, Planet Marathi shared his thoughts on the association: “We are committed to the idea of telling disruptive stories that propel our industry to create a league of its own. The journey of Lalita Babar, which started from Satara, is a proud and epic moment for our Marathi community. It is important to note that though the story has a regional core, it has pan-India and global resonance. We are happy to give the project the scale it deserves in collaboration with Endemol Shine India, who share our sentiments for the film.”

     

    Added Gaurav Gokhale, COO, Endemol Shine India: “We at Endemol Shine India are working aggressively to diversify our portfolio in the scripted space. We are moving towards creating a strong foothold with regional content and this Marathi film reinforces our commitment to deliver world class content.It is a compelling story of a contemporary sportsperson, a subject which can inspire more women in sports. Planet Marathi’s track record of portraying regional stories distinctively has been impeccable which makes them great partners in this journey we have embarked on.”

     

    The film is produced by Akshay Vilas Bardapurkar, Rishi Negi, Gaurav Gokhale, Ronita Mitra and the film  is scheduled to release 1 year from now, i.e. on 26th January 2024.

     

  • Supported by a list of actors who came forward to spread the message

    EORTV launches anthem to “change” people

    By Our Staff

     

    EORTV, the Video on Demand, Over The Top (OTT) media service platform, introduces an anthem #BeginsWithYou to bring about a change in people. The anthem is supported by a list of actors who came forward to spread the message to the world. The message is simple – to bring the change, you must change the way you think. A tad over the top, one may think.

     

    Talking about the campaign. actor Amruta Khanvilkar said: “It was a great experience to be associated with EOR TV for this beautiful Anthem, the world needs such kind of positivity. I hope the messaging will reach out to the audience and everyone will accept and give love to each person. EORTV through this anthem has beautifully shown how we should love each and every one and accept them the way they want to be.”

     

    Added youth Icon Siddharth Nigam: “I think EORTV has come up with a great and a generous thought. The world of entertainment has a lot of power to bring change and I am confident this anthem will change the perceptions. The anthem has a powerful and meaningful message which we all should understand and gasp.”

     

    Said CEO of EOR TV Deepak Pandey: “This anthem has given me immense happiness, I am glad we did this project which is talking about a very positive messaging. We have to love and accept each personality. I think it’s necessary to send out such messaging about not discriminating any personalities and loving each and every one and treat them as a part of our world. Having a great star cast to work with has been great. I am thankful to each who has been a part of this Anthem for showing so much love and support.”