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Tag: Amritanshu Khaitan

  • The refreshed look was unveiled by actor and brand ambassador Akshay Kumar

    Eveready unveils new revamped look

    By A Correspondent

     

    Celebrating 25 years of its tag line ‘Give Me Red’, Eveready Industries India Limited, (EIIL) has unveiled a new logo. The refreshed look was unveiled by Akshay Kumar, actor and brand ambassador of EIIL.

     

    Speaking on the occasion, Amritanshu Khaitan, Managing Director, Eveready Industries India said: “The brand Eveready is synonymous with power and energy. Over the years, the brand has evolved to address the needs of young India and speak their language. Twenty-five years of ‘Give Me Red’ is a milestone which we are extremely proud of. It reiterates our commitment to ensuring that every Eveready product is trustworthy, reliable and authentic.”

     

    Speaking on the refreshed avatar, Anil Bajaj, Senior Vice President – Marketing and Sales said: “Even today through our product offerings, we want to better people’s lives, be it through DigiLED technology in our flashlights, 100% brass flashlights, or the best in class Lumens/Watt for our LED bulb range. The unique designs and features in our appliances are few of the many technological advances brought to India in our endeavour to give cutting edge solutions to our consumers.”

     

     

  • This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights

    Eveready unveils new TVC for LED bulb

    By A Correspondent

     

    Rediffusion Y & R has unveiled a new campaign that showcases Eveready’s new product line- LED bulbs.

     

    Speaking on the new product launch and campaign, Amritanshu Khaitan, Managing Director, Eveready Industries India Ltd, says, “Eveready has forayed into the LED segment early this year. This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights. LED’s are fast moving products in today’s urban landscape and the product promises the consumer better light output at an affordable price. Therefore the objective of this campaign is to encourage consumers to adopt change and switch to the brightest range of LEDs while remaining true to the essence of the brand that is all about power and energy.”

     

    Anil Bajaj, Vice President Marketing, Eveready Industries India Ltd, says, “Eveready touches the lives of millions daily. This commercial is a step to demonstrate the power of GIVE ME RED. How it affects their lives and makes it more vibrant. This time we have tried to present our very own GIVE ME RED in a more sophisticated, lively and interactive way, keeping the essence of power and energy the same.”