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Tag: Amrita Randhawa

  • The new responsibility is in addition to his existing role

    Amit Misra expands role to CEO, MSL South East Asia

    By Our Staff

     

    Amit Misra
    Amit Misra

    Publicis Groupe has announced the appointment of Amit Misra as Chief Executive Officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia. As part of his expanded responsibilities Amit will drive MSL’s growth in the South East Asia markets.

     

    Misra, who has steered MSL India for more than eight years, will work  to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.

     

    Speaking on the appointment, Amrita Randhawa, Chief Executive Officer, Publicis Groupe South East Asia, said: “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”

     

    Added Misra: “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”

     

  • Both roles are based in the agency’s Regional Singapore Office and effective immediately

    Mindshare announces senior appointments for APAC

    By A Correspondent

     

    Mindshare has announced two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of Prashant Modi to become Asia Pacific Chief Operating Officer. Modi, who was previously Chief Commercial Officer for Mindshare in Asia Pacific, will take on the broader responsibility of managing the Singapore hub and working with Mindshare Asia Pacific CEO Amrita Randhawa on future-proofing the overall company structure and offering.

     

    Modi has been with the agency and GroupM for over 16 years working across both GroupM and Mindshare in its India and regional office in Singapore. Commenting on the appointment Randhawa said: “There are few people who care about our people and our company as much as Prashant. He is the beating heart of Mindshare and one of our absolutely finest minds. I am delighted that this role is going to give him the canvas he deserves to make an even bigger impact on our organization and on our people.”

     

    Prashant Modi

    Speaking on his elevation, Modi said: “16 years with Mindshare and it still is a dream place to work with great colleagues and clients. Mindshare has always provided a very open atmosphere to fuel personal growth and I am looking forward to continuing to contribute to our achievements and growing our business further”

     

     

    Rohan Lightfoot

    The second appointment is that of Rohan Lightfoot as Chief Growth Officer of Mindshare Asia Pacific. His role is focused on developing high growth opportunities for new and existing clients with an emphasis on new products, innovation and digitisation.

     

    Speaking on Lightfoot’s appointment, Randhawa said: “Rohan’s been on my must-hire list for years! He is uniquely placed having spent solid time in China, having a blend of creative, media and digital craft experience as well as working on some of the region’s biggest accounts. He understands the changes that the agency needs to deliver in order to continue to be a valued partner for our clients.”

     

    Added Lightfoot: “I am so excited to be taking on this new role. It’s a perfect fit for my experiences and passions in my career. The breadth and depth of capability at Mindshare is staggering. The challenge of keeping the world’s leading media agency always ahead was impossible to turn down. I’m already loving being part of the team that Amrita is building.”

     

    Both roles are based in the agency’s Regional Singapore Office and effective immediately.

     

     

  • CEO South Asia Prasanth Kumar 'PK' to also head MENA & Africa. Amrita Randhawa is CEO – APAC

    Mindshare elevates PK, Amrita Randhawa

     

    By A Correspondent

     

    Mindshare, the global media agency network from WPP’s GroupM stable, has today announced two major leadership changes.

     

    Amrita Randhawa is promoted to Asia Pacific CEO. Randhawa, who was previously the CEO for Mindshare Greater China will remain based in Shanghai, where she will continue to manage Mindshare China as its Executive Chairperson, in addition to her overall Asia Pacific duties.Prasanth Kumar (PK) is promoted to the position of CEO for MENA and Africa in addition to his current role as the CEO for South Asia. It may be recalled that Ravi Rao, earlier CEO South Asia, held the role of CEO, Mindshare MENA. Although we do not have any official word on this, according to the information we’ve received, Rao will take charge of a new cluster.

     

    Randhawa has been with the agency for over 12 years working across elhi, Mumbai, Beijing, Shanghai and APAC Regional office in Singapore. During her time, as Greater China CEO she oversaw the elevation of the agency to its current dominant position in China topping every league in the market including the RECMA qualitative and quantitative leagues, R3 AgencyScope and making the China office the global lead contributor to Mindshare’s new business wins. She has also since taking on the remit of Greater China last year worked with the leadership in both Taiwan and Hong Kong to transform both markets. Randhawa’s leadership has been recognized at several forums including the inaugural Women Leading Change Awards, Campaign 40 under 40, Ad Age China’s Women to Watch and Campaign’s Greater China Agency Leader of the Year.

     

    In her new role she will focus on the agency’s product, especially delivering the balance of brand and demand services for marketers and ensuring that Mindshare adapts and evolves in line with client’s needs first and not agency agendas.

     

    Commenting on the appointment Randhawa said: “We often say Mindshare has an Asian heart with our first office being in Taiwan. Asia is the star of our network and I take this responsibility with an incredible sense of humility. Sitting at the crossroads of data, content, technology and analytics, this is the time for the media agency. Working with the incredible leadership team we have in each of the APAC clusters especially in Himanshu, Katie and PK, our focus will be to ensure that Mindshare is ahead of the pack and charts the path for what is possible for media agencies today and tomorrow. The media landscape is changing in every corner of Asia at an incredible speed and working with the amazing breadth of talent we have in this region to create our future is a phenomenal opportunity.”

     

    PK has been CEO for South Asia, where he oversaw rapid expansion in the market bringing the agency to a dominant position according to RECMA.  During his time as the Mindshare India CEO he developed a record for not just the most number of new business wins by a single market, but also a tradition of external accolades, which included such highlights as a Glass Lion at Canes and an average of over 250 external awards per year.

     

    Commenting on his appointment, PK said: “This recognition in the context of the strong talent profile we have built in the purple family means a lot to me as it reflects our commitment to focus, serve and collaborate with our clients fueling their business growth. Marketing is morphing and so are we in terms of how we think, act and behave for our clients and their business outcomes. This expanded role gives me the opportunity to widen my perspectives and cross-pollinate our learning and initiatives for smarter, faster, better practices for our clients and our purple talent. I am thrilled and excited to be working with the new markets – Middle East and Africa, as these markets along with India and South Asia are probably the fastest growing economies on the planet. I am very proud and confident of my team. Together we will make the purple flag fly newer heights!”

     

    Randhawa and PK in their new role will continue to work with Ashutosh Srivastava, the Executive Chairperson & CEO for Growth Markets, comprising of APAC, MENA, Africa & Russia/CIS.’

     

    Commenting on the appointments, Srivastava said, “Amrita and PK represent the very best of Mindshare. They have both been transformative in their leadership approach to two of our biggest markets and have made Mindshare the dominant force it is today. These two represent the future of Mindshare for some of our most important markets globally. I look forward to them continuing to transform Mindshare’s vast network of offices in this region to stay relevant and highly valued business partners to their clients.

     

    Both roles are effective immediately.

     

     

  • MICA graduate Amrita Randhawa returns to Mindshare China to lead the GroupM agency’s key Asian market

    Indian Amrita Randhawa to head Mindshare China

    By A Correspondent

     

    Mindshare veteran and regional Client Leader Amrita Randhawa has been appointed President, Mindshare China. Ms Randhawa will report jointly to Bessie Lee, GroupM China CEO, and Ashutosh Srivastava, Mindshare CEO of Global Emerging Markets and Chairman for Asia Pacific.

     

    Based out of Shanghai, Ms Randhawa will lead the agency’s China operations across Shanghai, Beijing and Guangzhou, working alongside the agency’s clients and leadership team to drive the agency forward in the market. Prior to taking on this new role, she had overseen regional and global client relationships including Nestlé, PepsiCo, Yum!, L’Oréal on both a Mindshare and WPP level.

     

    “Amrita is one of the brightest and most effective managers in our network. Her strategic thinking along with her tenacity and experience in the China market will give Mindshare and its clients an unparalleled advantage,” said Mr Lee.

     

    When asked about her plans for the agency, Ms Randhawa said, “I am delighted to return to the Mindshare China family. This is a market that continually excites, challenges and sets new norms for the media industry. We have a talented and passionate team powered by the Mindshare advantage of innovation and technology. I look forward to working with them to deliver powerful ideas, seamless execution and financial value to our clients’ business.”

     

    Said Mr Srivastava, “We’ve been lucky to have someone of Amrita’s caliber as a trusted advisor to key Mindshare clients across Asia Pacific, and she’s the right person to drive the agency forward in one of our most critical markets.”

     

    Ms Randhawa who has worked in India at Mudra, Mindshare and Starcom graduate from MICA in 2000 and earlier studied at Delhi University’s Kamala Nehru College and Air Force Bal Bharati School (Source: Linkedin profile).

     

    Additional to Ms Randhawa’s appointment, Mindshare also announces two other promotions.  Linda Lin, currently Vice President, Mindshare China, will be the agency’s new Chief Operating Officer, reporting to Ms Randhawa. She’ll continue to focus on streamlining the agency’s operations; managing key commercial functions and will continue to drive the agency’s work forward with critical international and domestic Chinese accounts.

     

    Karl Cluck, currently Chief Strategy Officer for China, will become the Chief Strategy Officer for Mindshare, North Asia. His remit will expand to include Japan, Korea, Taiwan and Hong Kong in addition to his current responsibilities in China. He will report to Deepika Nikhilender, Leader for Business Planning, Mindshare Asia Pacific, and will continue to be based in Shanghai.

     

    “With these appointments, I feel we have a best-in-class team to ensure Mindshare remains one of the most respected and valued strategic communications agencies in China – delivering the best thinking, solutions and value to our clients,” said Mr Srivastava. All appointments are effective January 1, 2013.