MxMIndia

Tag: Amorepacific India

  • To amplify the brand’s presence

    Innisfree Korean beauty brand gets Wamiqa Gabbi as Brand Ambassador

    Innisfree, a Korean skincare brand, has roped in actress Wamiqa Gabbi as its first brand ambassador in India.

    Commenting on the endorsement, Managing Director and Country Head of Amorepacific India, Paul Lee, said: “Innisfree is the first brand that entered India with 100% FDI and has been growing rapidly since then. We have recently been certified with PETA certification, and by welcoming Wamiqa as a brand ambassador, we remain committed to our philosophy of environment-conscious and vegan skincare.”

    Added Mini Sood Banerjee, Assistant Director and Head of Marketing & Training, Amorepacific India: “We’re thrilled to have Wamiqa onboard with us. She is a perfect blend of natural charm, talent, and authenticity. Her commitment to inspiring others to embrace their unique individuality, self-expression, and radiate confidence from within makes her the ideal partner for us. Her role will not only strengthen our brand presence but also resonate deeply with our customers across India who value authenticity and quality.”

  • To connect with target audience

    Etude ropes in Palak Tiwari as its Brand Ambassador

    Etude, a Korean beauty brand, has roped in actor Palak Tiwari as its Brand Ambassador.

    Said Paul Lee, Managing Director and Country Head of Amorepacific India: “Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience. Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.”

    Added Mini Sood Banerjee, Marketing Head & Assistant Director at Amorepacific India: “Etude’s decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can’t wait to see Palak Tiwari bring Etude’s fun and creative spirit to life.”