MxMIndia

Tag: Amogh Dusad

  • Multiplayer Video Quiz, Augmented Reality and 100+ Show based games

    SonyLIV to launch OTT gaming destination with AR and show-based games

    By A Correspondent

     

    SonyLIV announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner. With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination. These games are curated around some of Sony Pictures Networks’ (SPN) biggest IPs across channels like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko & Super Speedo, amongst others.

     

    Said Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said: “India houses 10 per cent of the world’s gamers and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next four years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

     

    Added Amogh Dusad, Head – Content, Partnerships & New Initiatives, Sony Pictures Networks: “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”

     

     

  • From differentiated marketing to programming strategies, channels try their level best to capture maximum eyeballs

    Exclusivity is an attractive proposition to not only viewers but also sponsors: PIX

    By A Correspondent

     

    Over the past few years, competition in the English movie channels genre has intensified. However, the genre still enjoys a limited audience. Therefore, each channel has to out-do its competition to stand out in the crowd.

     

    From differentiated marketing to programming strategies, channels try their level best to capture maximum eyeballs. MxMIndia spoke to Amogh Dusad – Programming Head at PIX which showcases various festivals to find out how well has this mantra worked for the channel…

     

    PIX keeps coming up with ‘festivals’ like the 3 Legends. What is the rationale behind it?

    We at PIX strive to provide popular and interesting content to our viewers. 3 Legends is a new programming block we have created this month which will showcase movies of the three martial art legends – Bruce Lee, Jackie Chan and Jet Li. Similarly, Sunday Breakout, Awesome Saturdays, Hand PIX and Super PIX are blocks created to offer variety and meet the ever-growing appetite for Hollywood films. Also, festivals break the monotony on a channel as they always offer something interesting to look forward to for the viewers.

     

    Why is it important to have these festivals?

    Blocks and festivals create a sense of excitement and appointment amongst the viewers towards the slot, in specific, and the channel, in general. They also bring uniqueness to the channel, which simply means that at any given point of time you will not see more than one channel programming or treating a particular genre, cast, theme or local festival in the same fashion. This ‘exclusivity’ is an attractive proposition to not only the viewers, but also the sponsors.

     

    How has been the response on this from viewers?

    Our viewers often write to us about how unique they find PIX – whether it’s our titles, promotions or even hoardings. The response from the market too has been good, since sponsors know they will get a good response by choosing our programming festivals as a media vehicle for their brands. Our viewers between the ages of 15 to 25 years are most vocal about their feedback, which we often get to know through our Facebook community and our youth community called the PIX Movie Club.

     

    How do you chalk-out the plan for a year? And when?

    At the start of the fiscal, we set out goals for ourselves, but we are not rigid and are always open to making changes as per evolving viewer needs.

     

    Which has been the most successful festival package, so far? Why?

    Over the past few months, Sunday Breakout and Hot Summer Collection have performed very well in terms of numbers and viewer engagement. Sunday breakout is a slot programmed on Sundays from noon to early evening wherein two tiles with a single break are scheduled, targeting the entire family. Another successful slot has been Hot Summer Collection which was programmed during summer vocations and was directed toward school and college students.

     

    What else can we expect from the channel?

    We will be showcasing the biggest animation movie of the year next month for which we are all very thrilled! Going forward you will see many big ticket properties of the creme de la creme of Hollywood.

     

     

  • In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies to the viewers, says Amogh Dusad

    The Anchor: 5 ways to keep audiences coming back to your channel

    By Amogh Dusad

     

    Extensive variety in offerings

    India remains largely a single TV market. Therefore, a channel should offer an array of genres and appeal to all members of the family. Variety also ensures that viewers find the channel fresh and vibrant.

     

    Extending beyond the TV screen

    Gone are the days when television channels just aired promos and expected to keep viewers glued. The need of the hour is to create brand extension programs. It is also important to be a part of local festivals and important historic days which make the viewers feel closer to the channel – for example Christmas or Independence Day

     

    Exclusive content – premieres

    In the age of hyper-competition, it is important to be the first and the only one to offer great content /movies. Television premieres make the viewers look forward to channel announcements and promotions along with making the channel an exciting destination.

     

    Enjoyable viewing experience

    Watching a channel must be enjoyable for it viewers, otherwise they will simply move onto another channel. Therefore, it is essential that the content is showcased in a viewer friendly style to enhance viewing experience.

     

    Engaging the viewer – starting conversations

    A channel has to interact with its viewers to keep them glued to the channel. A consumer today is constantly bombarded with one-way conversations through print, outdoor, radio, and television but how much of it really resonates in their mind! One must engage with the viewers and remain in constant dialogue with them. Digital is great medium to create conversations.

     

    Amogh Dusad is Programming Head, PIX