MxMIndia

Tag: AMNET India

  • The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio

    Dentsu X, Amnet launch programmatic audio campaign for AMFI

    By A Correspondent

     

    Dentsu X has joined hands with the group’s programmatic expert Amnet to launch the In-Read Audio campaign for the Association of Mutual Funds in India (AMFI). The campaign, titled #Mutualfundsahihai, has been executed in collaboration with Rappio, a digital audio advertising platform, to raise awareness on mutual fund investments in India.

     

    “Listening to music is a very personal and immersive experience. An advertisement which violates that space, can have a jarring impact on the listener. On the other hand, while listening to audio podcasts / news, a user is more open to receiving other information, if they are targeted correctly. Programmatic audio on non-music platforms helped us do exactly that – reach the right audience in the right frame of mind. The results are encouraging and have strengthened our belief in programmatic audio. We look forward to leverage this further,” comments Punit Dharamsi, Vice President – Marketing & Investor Education, Association of Mutual Funds in India (AMFI).

     

    Commenting on the campaign, Divya Karani, CEO, Dentsu X said: Dentsu X believes in the power of experience over mere exposure. We design consumer-centric experiences basis data-driven insights. The growth in voice marketing in India is a testament to our consumers’ comfort and preference with auditory media. Harnessing the power of audio with programmatic, we took an innovative approach of embedding digital audio within our messaging on news partner platforms. This really paid off, with very encouraging results, proving the success of combining sensory cues strategically.”

     

    Added Salil Shanker, Chief Operating Officer, Amnet India: “Digital audio advertising in India is still very nascent.  It has the potential to help brands and marketers grow when used with new-age voice assistant devices like Google assistant and Amazon Echo. With Rappio, we are bringing this innovation of Programmatic Audio by personalising brand messages for a viewer which will be delivered at the right time and place via audio content, programmatically.”

     

     

  • It is an Artificial Intelligence (AI)-based insights engine for programmatic audience performance

    DAN Programmatic launches ‘DAN Explore for Programmatic’

    By A Correspondent

     

    DAN Programmatic has collaborated with Amnet, the network’s programmatic arm, to launch DAN Explore for Programmatic. It is an Artificial Intelligence-based insights engine for programmatic audience performance, which merges with their flagship insights engine – DAN Explore.

     

    Salil Shankar

    Commenting on the launch, Salil Shankar, Vice President – Amnet India said: “Despite the obvious benefits of the ecosystem, when it comes to programmatic advertising, the environment is mainly opaque. With the tech still being very much of a black-box, the lack of transparency still remains a major point of concern for publishers, brands and marketers. With its unique ability to provide more understanding to audience cohort performance, DAN Explore for Programmatic will be one step closer to our vision of making this ecosystem more transparent as well as providing us with the insight to sharpen our audience buys and set new performance benchmarks.”

     

    Added Gautam Mehra, CEO- DAN Programmatic & Chief Data Officer- South Asia, Dentsu Aegis Network: “Armed with the right algorithms, DAN Explore for Programmatic aims to become a translator in conversations by bringing trust between industry stakeholders in the programmatic space. With its unique access to data and proprietary logic frameworks, DAN Explore for Programmatic will help classify programmatic audiences accurately and reliably to analyse the performance of audience cohorts in line with marketing objectives based on thousands of real-time data points – forming a base for future planning and real time optimization of programmatic campaigns.”

     

     

  • As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region

    Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia

    By A Correspondent

     

    Isobar has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar – South Asia.

     

    As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

     

    Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said: “Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

     

    Added Shams on his new role: “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world.”

     

     

  • As part of the mandate, Isobar India will manage the account from its Delhi office

    Isobar India bags digital media mandate for V-Guard

    By A Correspondent

     

    Isobar India has been appointed as the digital media partner for V-Guard. As part of the mandate, Isobar India along with Amnet India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Nandagopal Nair

    Speaking on the occasion, Nandagopal Nair, Vice President – Corporate Communications, V-Guard said: “V-Guard is coming off a massive brand transformation exercise, which symbolises the brand’s endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India added: “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”

     

     

  • The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category

    Isobar India wins a Gold & Bronze at Clio Sports 2018

    By A Correspondent

     

    Isobar India was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated: “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

     

    Commending the win, Silvia Tallon, Senior Marketing Director, Reebok India added: “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

     

     

  • AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour

    Dentsu Aegis Network launches Amnet in India

    By A Correspondent

     

    Dentsu Aegis Network announced the launch of AMNET in India. AMNET is the state-of-the-art global trading desk in response to the technology driven revolution in digital media buying. This will transform the way digital investments are made in India. AMNET’s services will be exclusively available for the benefit of Dentsu Aegis Network clients.

     

    As part of its offerings, AMNET will fuse the best demand-side platform (DSP) technology to buy highly targeted audience-specific digital media across display, mobile and video.

     

    Ashish Bhasin

    AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers’ on-line behaviour. Digital footprints allow the right ads to be delivered to the right people, at the right time. Before the launch of AMNET, it was not possible to do that in India at a very large scale when compared to world standards.

     

    Said Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network, “This is a very exciting investment that we are making for the benefit of our clients. For the first time in India, Dentsu Aegis Network clients will exclusively have access to programmatic buying at this scale and with such levels of sophistication. As a leading player in digital, with market-leading agencies like iProspect, Isobar, Dentsu Webchutney and WATConsult in our group, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring AMNET to India.”

     

    Sumit Aggarwal

    Industry veteran Sumit Aggarwal will be leading this effort as the Country Head for AMNET India, reporting to Ashish Bhasin. He comes with 17 years of experience across M&E and the Telecom industry. Sumit was earlier serving as VP monetisation for multi screen advertising platform at Reliance Jio and prior to that has led Search, Display Ad Sales and Ad Product teams at Yahoo! India.

     

    Further, Salil Shanker will now handle the operational aspects of AMNET India as Business Head and will be based out of Dentsu Aegis Network’s Gurgaon office.