MxMIndia

Tag: AmitaKarwal

  • The agency will be driving the brand’s ATL, OOH and Experiential marketing activities

    DDB MudraMax wins the media mandate for PNB Housing Limited

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing Limited. The agency will be driving the brand’s ATL, OOH and Experiential marketing activities.

     

    PNB Housing is the 5th largest housing finance company in terms of loan asset size and also 2nd largest in terms of deposit book. PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB).

     

    Quoting on the appointing DDB MudraMax, Shaji Varghese-General Manager and Business Head, PNBHFL said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership.  With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”

     

    AmitaKarwal, Executive Vice President, DDB MudraMax said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”

     

  • The account will be managed by the agency's North team

    DDB MudraMax wins the media mandate for Modi Naturals

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media mandate for Modi Naturals, one of India’s fastest growing FMCG companies, with innovative products in the edible oil category. The account will be managed by the agency’s North team.

     

    The company’s flagship brand ‘Oleev’ has been launched in four variants. One of the variants- Oleev Active is a healthy blend of Olive and Rice Bran Oil, specially created to fulfill the demands of modern lifestyle. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.

     

    Touted as a multi-crore account, Modi Naturals has been built by the young scion Akshay Modi in the last 5 years and has aggressive future plans.

     

    Talking about the product, Akshay Modi, Director, Modi Naturals, “Oleev is already giving stiff competition to market leaders across retail channels in the country.”

     

    Commenting on the association with DDB MudraMax, he further added, “We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof.”

     

    Commenting on the account win, AmitaKarwal, EVP, DDB MudraMax- Media quoted, “We are delighted to be associated with Modi Naturals which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand.”