MxMIndia

Tag: Amitabh Pande

  • The pitch is “Home Is where it all begins"

    Ikea rolls out new campaign

    By Our Staff

     

    Ikea launched a new integrated campaign, the second in the series of the creative platform – “Home Is where it all begins”, across television, OOH and digital channels. The 360-degree campaign will be live on TV, OOH (outdoor) and digital (YT, FB, IG) and will run on TV in both Telangana and Mumbai markets on regional channels.

    Said Amitabh Pande, Marketing Head, Ikea India: “More than ever, our homes have become our entire world. The home is the source of who we are, what we do, and where we are heading in our lives. Is it any wonder that any change we wish to make in our lives, needs to start at home? Because with change, comes new possibilities and new beginnings. That’s why, ‘home is where it all begins’. This second campaign in the series speaks to one of the most important changes in the living situation of a family – coming of a new baby, and that too during the time of pandemic. When both parents are working (from home), and there is very little help, the only way is for everyone to pitch in. They say it takes a village to raise a baby! This story is about a father playfully training his young son to contribute to taking care of the baby that is due to arrive soon. And how Ikea, through its wide range of functional and affordable home furnishing solutions, is a key enabler to make this journey of change easy and even fun. Because when we share the responsibilities, we grow together as a family. And Make our Everyday Brighter.”

     

     

  • Campaign designed on the principles of Ikea’s six dimensions of sleep

    Ikea’s new campaign urges Indians to sleep better

    By A Correspondent

     

    Swedish retail furniture and home products chain Ikea has launched a new integrated campaign ‘Let’s Celebrate Sleep, Everyday’. Through this campaign the brand wants to urge consumers to sleep well in order to get ready for the festive times.

     

    The ‘Let’s Celebrate Sleep, Everyday’ TVC is followed by a series of digital films which talk about the six key ingredients required for a peaceful sleep, which are comfort, light, temperature, sound, air quality, color and furnishing.

     

    Commenting on the ongoing campaign, Amitabh Pande, Marketing Head, I Ikea India said: “Through this campaign, we want to focus on sleep as a key ingredient to enable us to do all the things we want to do in our lives. Especially during the festive season, when the day’s activities demand higher energy levels from us. In this scenario, a good night’s sleep can help us make the best of our times, spent with friends and family. We are taking small steps to help our people adopt a healthy lifestyle through our wide range of beds, mattresses and sleep accessories, catalyzing the importance of sleep.”