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Tag: Amitabh Agnihotri

  • The campaign is based on the actor-director camaraderie where Anurag pulls a prank on Ananya

    Ananya Panday roped in as the new face for Cadbury Perk

    By A Correspondent

     

    No, this isn’t an update on whether Kartik Aaryan and Ananya Panday are dating each other (see, we are fairly up and about with the goss). Cadbury Perk has launched its latest campaign ‘Masti ka Daily Dose’ featuring Panday and director Anurag Kashyap. Conceptualised by Ogilvy and Mather, the campaign is based on the actor-director camaraderie where Anurag pulls a prank on Ananya to get her to shoot for a Cadbury Perk commercial.

     

    Commenting on the same, Anil Vishwanathan, Director – Marketing (Chocolates), Mondelez India, said: “Cadbury Perk is a brand that believes in infusing fun into the mundane and our new campaign lives up to that in an exciting, youthful way. In the past, we have had vivacious personalities like Preity Zinta, Genelia D’souza, and Alia Bhatt who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. As the new face for Cadbury Perk, Ananya Pandey was our natural choice for the brand as she is seen as a rising youth icon and brings alive the brand purpose to life so effortlessly. The brand has a good connect with the youth and with Ananya on board we believe this connect will only get stronger.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy India: “Cadbury Perk is known for its light hearted pranks and masti-ful approach for the last few years. Now with Ananya Panday as the new face of the brand, and both she and Anurag Kashyap playing themselves in the campaign, the brand has pushed the envelope in every aspect of communication. This time the whole campaign unfolds as if shot behind-the-scenes and in an unscripted style. I hope our audience will enjoy the campaign as much as we loved creating it.”

     

     

  • A campaign to promote ZAP Subscribe was launched in the form of TVC, print, outdoor, and digital media across India

    Zoomcar goes big with ATL campaign

    By A Correspondent

     

    Zoomcar has rolled out its new ad campaign that has been conceptualised and created by Ogilvy India highlighting Zoomcar’s car subscription model ZAP.

     

    Speaking on the campaign, Varun Jha, Sr. Vice President & Head-Marketing at Zoomcar said: “This is our first ever big bang ATL campaign since we launched in 2013. Therefore, the focus as was to work with the best in class creative and media partners in order to produce world class content. We roped in Ogilvy as our creative partner and prepared the entire campaign in under three weeks. The same rigour was shown by Motivator (GroupM) while deploying media. With the shift towards long-term rentals and not buying cars anymore, it’s an apt time to launch ZAP Subscribe. That being said, building a new category is long drawn process and needs constant hammering across consumer touch points. Zoomcar is committed to the Indian market when it comes to mobility solutions and wants to dominate the hockey stick growth curve that will happen in car subscription services over next few years.”

     

    Commenting on making the film, Amitabh Agnihotri, Group Creative Director at Ogilvy said: “Car subscription is a fairly new concept to most Indians. It needed to be conveyed through a simple creative idea. Proposal with a twist is such an idea. And the idea and the script allowed us to make it in an epic style. Like a scene out of a film. All these things put together make it a memorable film that you want to watch again and again.”

     

    The integrated campaign has been conceptualized by Amitabh Agnihotri, the Group Creative Director at Ogilvy India. He also penned the lyrics for the brand anthem which is on air on across radio stations in 15 cities. The TV ad been directed by Abhinav Pratiman of Early Man Films.

     

     

  • Mondelez India aims to build on its market leadership in the countline segment

    Ramesh & Suresh back to charm the viewers for Cadbury 5 Star 3D

    By A Correspondent

     

    Cadbury 5Star has unveiled a new campaign ‘Lost in Taste at a different level’ for its new Cadbury 5Star 3D. The new TVC has been conceptualised by Ogilvy & Mather.

     

    Speaking on the launch, Prashant Peres, Director – Marketing (Chocolates), Mondelez India, said: “Being the market leader in the chocolate category in India, we are committed to paving the way for the growth of countline segment in the country. Cadbury 5Star has been one of our strongest legacy brands that has consistently offered consumers an irresistible combination of chocolate, caramel and nougat for close to five decades. With Cadbury 5Star 3D, we aim at widening the brand’s play in the category as we add another dimension of ‘Crunch’ to the mix and hence the name ‘Cadbury 5Star 3D’. Ramesh-Suresh have become synonymous with Cadbury 5Star and even as we enter the twelfth year of our campaign, they continue to tickle the funny bone of the viewers.  We are confident that they will further help the brand generate strong cut through and continue to be much loved by our consumers.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy & Mather said, “Cadbury 5Star is an iconic youth brand and we connect with our consumers through the entertaining ‘lost’ exploits of Ramesh & Suresh. With the launch of Cadbury 5Star 3D, ‘lost’ gains a new dimension. The launch TVC takes everything; from entertainment to humor, to look & feel; onto a whole new level. We hope that people will enjoy Ramesh & Suresh getting lost on a different level.”

     

     

  • The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes

    Dr. Fixit unveil new TVC during World Cup

    By A Correspondent

     

    Pidilite Industries launched its second campaign during the ICC World cup 2015 during the India-South Africa match. The new TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes.

     

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit offers a range of waterproofing products which address all the critical areas of waterproofing.  With this new TVC, we are educating consumers about preventive waterproofing, using Dr. Fixit LW+‘Tonic for Cement’ while building their homes. Dr. Fixit LW+ is advocated to be added to cement to build healthy homes.  The new TVC is humorous and encourages the consumers to adopt proactive, preventive approach to waterproofing and supports our efforts at educating them through our ‘Leak Free Home’ initiative.”

     

    Commenting on the concept, Amitabh Agnihotri, Sr. Creative Director, Ogilvy – Mumbai, says, “The idea was to shake people out of their indifference towards their waterproofing needs. We decided to make it in a manner that people remember the brand and mix LW+ with cement while building their homes”.

     

    The ad film is set in a village and opens with a dacoit threatening a villager at gunpoint. The other villagers are seen to be scared and crying for help. “Police ko kisne bataya,” the Dacoit asks the villager. Just as he is about to shoot him, a voice says “Main batata hoon.” The crowd of onlookers’ parts and a young man is seen standing there. He looks around and starts singing a song,