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Tag: Amita Karwal

  • The agency won the account following a multi-agency pitch

    Vizeum appointed AOR for TCL Corporation

    By A Correspondent

     

    Vizeum, the media agency from Dentsu Aegis network, has been appointed as the Media AOR for TCL Corporation. The agency won the account following a multi-agency pitch.

     

    TCL Corporation, a global corporate group focused on the production of smart products and the provision of online application services, has announced its entry into the Indian market with the launch of a range of Smartphones and Televisions through an exclusive tie up with Amazon.

     

    On a global footprint expansion mode, TCL is looking towards India as a strategic market with substantial growth opportunities in India. They will be launching a range of advanced technology oriented convergence products in the country. TCL looks forward to broaden the presence of its mobile Internet products designed for enhancing Indian consumer’s digital lifestyles.

     

    Commenting on the partnership with Vizeum, Praveen Valecha, Regional Director – TCL, said, “The agency has demonstrated deep understanding of the categories, with an offline and online integration for the launch, and we believe their ‘digital at its heart’ approach will help us in building a brand we look forward to partner with Vizeum in this journey of launching a comprehensive mobile and Television portfolio.”

     

    Amita Karwal, COO, Vizeum, on the partnership with TCL said, “Delighted to be given an opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to supporting the brand across all the marketing communication platforms.”

     

    Shripad Kulkarni, MD Vizeum added, “We are happy that TCL has chosen us as their AOR. We understand the challenges in scaling up in this category and are setting up a bespoke team comprising specialists across relevant Communication Platforms for TCL.”

     

    It is estimated that the marketing spends will be around Rs.35 Crores.

     

     

  • Karwal has earlier worked with Zenith Optimedia, Initiative Media, DDB Mudra Max as well as Samsung and Reckitt Benckeiser

    Vizeum appoints Amita Karwal as COO, North & South

    By A Correspondent

     

    Vizeum, the media agency from the Dentsu Aegis Network, has roped in Amita Karwal as Chief Operating Officer, North and South. Karwal has worked with Zenith Optimedia, Initiative Media as well as Samsung and Reckit Benckiser. Prior to this, Karwal was executive vice president, North and East at DDB Mudra Max.

     

    Karwal will be responsible for heading all businesses in the North and South and will report to Shripad Kulkarni, Managing Director, Vizeum.

     

    Speaking on the appointment, Kulkarni said, “Currently, we are on an extremely strong growth trajectory, especially in Delhi, and Amita’s joining will bring in fresh momentum to this pace. Amita’s experience in leading the media marketing discipline for blue chip global brands Samsung and Reckitt Benckiser will add tremendous value to our clients business.”

     

    Karwal added, “Today Vizeum is ranked as the fastest growing media network in the world and I am extremely proud to be joining this network. Backed by the Dentsu Aegis network, I look forward to offering clients new-gen integrated solutions that will not only be futuristic but also clutter breaking.”

     

  • The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home

    DDB MudraMax executes innovative outdoor campaign for PNB Housing Finance

    By A Correspondent

     

    With the intent to familiarize audiences with the revamped image of PNB Housing Finance Limited, the brand along with DDB MudraMax has initiated a multi-media campaign.

     

    The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home. Thus, the key message of the campaign is – the door to your dream home opens easier with PNB Housing. Launched in January 2016, the campaign is spread over many cities, both Tier I and Tier II. It has been directed towards the social economic class A and B, especially the audience in the age group of 30-45 years.

     

    Bringing into use an extensive visual show of exotic birds and animals in their unique dwelling, this campaign draws parallel between animals and human beings. It attempts to establish the fact that Mother Nature has not made provisions for a rented accommodation and thus animals make their own homes, but human beings tend to live in rented homes. PNB HFL believes that every human being has the right to own a home and this can be made easier with the hassle free and easy service of PNB Housing.

     

    Using the Weaver Bird’s nest as the key element to draw focus on the concept, innovations around key strategic OOH formats – billboards, installation in airports and malls have been created. The agency fashioned a real nest formation and a weaver bird for the OOH medium. Everyday, one piece of the nest is added to the structure to show the gradual development of the nest over a period of time. The medium has been strategically placed on roads which is frequented by the same set of commuters. Touch points like arterial roads, major junctions, market places, malls, airports, metro and offices and other commonly visited areas have been chosen to execute the campaign. Recently to spread the campaign further, the nest was also hanged in prominent malls across India. The agency also created an installation at Mumbai Domestic Airport which experiences one of the highest footfalls amongst airports along with creating contextual branding on security doors at the key malls across India.

     

    Apart from OOH, this concept is also being amplified using TV, Radio, Digital and Print across all the major Indian cities. The agency has brought in several digital innovations to play to enhance the brand recall.

     

    Quoting on the campaign, Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”

     

    Added Amita Karwal, EVP-Media, DDB MudraMax, “Through this campaign the effort has been to create a differentiated imagery for PNB Housing Finance in the category. The media strategy has leveraged the brand insights across key touch points that will result in buzz and word of mouth.”

     

  • Amita was last with Samsung where she led their Media Marketing function

    DDB MudraMax appoints Amita Karwal as EVP

    By a correspondent

     

    DDB MudraMax Media has roped in Amita Karwal as Executive Vice President to head its North & East Operations. Amita was last with Samsung where she led their Media Marketing function.

     

    Amita, with over two decades of diverse experience across media marketing functions and allied areas, has worked with blue chip organizations including Reckitt Benckiser where she not only led the Media Marketing division but also represented South West Asia at Global media forums. On the agency side, Amita has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

     

    Sathyamurthy Namakkal

    In an allied area, she’s also had a couple of  years of experience in Media Auditing with Spatial Access and the Global agency R3 where she set up the first-of-its-kind Auditing practice in Delhi, and also launched the first Agency Image study in India.

     

    Sathyamurthy Namakkal, President, DDB MudraMax – Media, said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team.”