MxMIndia

Tag: Amit Wadhwa

  • Re-establishes the brand’s belief, “leadership that inspires the world”

    Rajnigandha focuses on leadership skills in latest ad film

    By A Correspondent

     

    The Dharampal Satyapal (DS) Group has rolled out a new TVC for pan masala major Rajnigandha. Conceptualised by Dentsu Impact, the new commercial showcases Rajnigandha as a brand, which believes in leadership that inspires the world.

     

    Commenting on the campaign, Rajeev Jain, VP Marketing, DSL said: “Rajnigandha has always applauded success, aspiration and winning spirit and the accompanying modesty that is inspiring. The brand Rajnigandha has remained a perfect companion of achievers for decades. This TVC effectively reinforces communication line ‘Kuch Kar Aisa, Duniya Banna ChaheTere Jaisa’, a philosophy that the brand advocates. True Achievers believe that achievement is not just about only achieving self goals, but also understands responsibility to bring positive change in the system we live in.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Rajnigandha is an iconic brand and it has managed to redefine the advertising space in its category. Carrying forward the brand message of ‘Kuch Kar Aisa, Duniya Banna Chahe Tere Jaise’, the intent behind the campaign was not only to showcase the product as a symbol of success but to spread the message of achieving success to a level that inspires others around you. What we are really proud of is that while, the film has scale but it also has a soul to it which we are sure will help people connect with the brand,” said

     

     

  • Binodan will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Binodan Sarma

    By A Correspondent

     

    Dentsu Impact has roped in Binodan Sarma as Vice President, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Amit Wadhwa, President, Dentsu Impact.

     

    Commenting on his new role, Sarma said: “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

     

    Talking about the appointment, Amit Wadhwa, President, Dentsu Impact added: “The entire landscape of creative agency is changing and we at Dentsu Impact realized this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”

     

     

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • Brand ambassador, Varun Dhawan has been roped in to launch the vehicle

    Dentsu Impact rolls out brand campaign for Maruti Suzuki Ertiga

    By A Correspondent

     

    Dentsu Impact has rolled out a new integrated brand campaign for Maruti Suzuki Ertiga. The campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the vehicle.

     

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualizing and executing the language which will certainly resonate well with the TG”.

     

     

  • Bollywood superstar Varun Dhawan is the face of the campaign

    Dentsu Impact launches brand campaign for Maruti Suzuki Arena

    By A Correspondent

     

    Dentsu Impact has rolled out a brand campaign for Maruti Suzuki Arena. Actor Varun Dhawan is the face of the campaign.

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: ‘Maruti Suzuki is the undisputed leader in passenger cars. And as a leader, it has been setting benchmarks across all aspects for its customers – design, technology, and experiences. Maruti Suzuki Arena is one of the great milestones of Maruti Suzuki in India, and as their partners we are excited in being a part of this new car buying experience come to life through this campaign.’

     

  • Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner

    Dentsu Impact wins creative mandate for Mobiistar in India

    By A Correspondent

     

    Aniruddha Deb

    Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has awarded its creative duties to Dentsu Impact.

     

    Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar. With an aim to be one of the leading handset brands in the sub 10k segment, the company is in process of roping in over 3000 employees and bolstering its presence pan India. Additionally, the company has already partnered with 600 distributors across the country and has over 1000 service centers pan India.

     

    “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category,” said Aniruddha Deb, Chief Marketing Officer, Mobiistar.

     

    Commenting on the win, Amit Wadhwa, President, Dentsu Impact says “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”

     

    Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner.

  • The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck

    Dentsu Impact unveils campaign promoting Super Carry

    By A Correspondent

     

    Dentsu Impact has created a new campaign to celebrate the pan India launch of Super Carry, the commercial vehicle (LCV) from the house of Maruti Suzuki.

     

    The campaign has been themed ‘Mera Dumdaar Yaar’, highlighting the powerful features of the mini truck that depicts easy handling and stability of the deck across different geographical terrains, excellent mileage, comfortable drivability of the vehicle throughout long commutes and the reliability of the vehicle with the trust of Maruti Suzuki.

     

    Said RS Kalsi, Senior Director, Maruti Suzuki: “With Super Carry, we target to fulfill the business needs of our customers. Super Carry is a robust load carrying vehicle that is made for carrying large loads yet offers high fuel efficiency. Moreover, our strong service network brings a huge assurance to the customers.”

     

    Added Amit Wadhwa, President, Dentsu Impact: “Maruti Suzuki is a leader when it comes to passenger cars. So, when a company like Maruti Suzuki decides to launch a commercial vehicle, it has to be special in terms of the product and its communication. Super Carry being the reliable mini truck, deserves a communication that connects with its audience. This campaign according to me, does just that.”

  • While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative

    Dentsu Impact starts Bengaluru ops

    By A Correspondent

     

    Dentsu Impact has expanded its footprint to Bengaluru. The agency has set up a team of business, creative and strategy leads to run its operations in the city.

     

    Amish Sabharwal
    Krittika Chakraborty

    While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, Montu, Amish and Krittika will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.

     

     

    Amit Wadhwa
    Soumitra Karnik

    Commenting on the expansion, Amit Wadhwa, President – Dentsu Impact and Soumitra Karnik, Chief Creative officer – Dentsu Impact said, “We have picked the best talent from inside and outside our organisation to take care of our Bengaluru operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”

     

     

  • He will report to Amit Wadhwa, President, Dentsu Impact

    Aditya Kilpady joins Dentsu as NPD

    By A Correspondent

     

    Aditya Kilpady

    Dentsu Impact has strengthened its strategic planning function by roping in Aditya Kilpady as the National Planning Director.He will report to Amit Wadhwa, President, Dentsu Impact with a dotted line reporting to Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies, South Asia.

     

    Talking about Kilpady joining the team, Devanathan said, “Over the past few years, there has only been one mantra behind Dentsu Impact’s stellar delivery to and beyond client expectations—a tight-knit group of talented people who believe in teamwork, and in together innovating the way brands can be built. Aditya is a stellar addition to the team—as much for his attitude as for his aptitude and experience. He will be instrumental in helping the agency create brave new solutions for a brave new world.”

     

    Commenting on his new role, Kilpady said: “Marketers are expecting an integrated and synergistic approach to improve business and overall effectiveness. In this respect, collaboration is so crucial. Dentsu Impact has triggered a transformation with a singular vision to innovate the way businesses and brands are built. By bringing synergies in integration and seamlessness in ‘one solution’, I am looking forward to create a fantastic future for brands with my client and network partners. In continuing with my ‘Truly Asian’ spirit, I am now hoping to find love with Japan!”

     

     

  • As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware

    Dentsu Impact bags creative mandate for Roca and Parryware

    By A Correspondent

     

    Dentsu Impact has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.

     

    As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware.

     

    Commenting on the association, Mayuri Saikia, Marketing Head, Roca Bathroom Products, said, “We are elated to have Dentsu Impact onboard to handle our creative mandate. They are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”

     

    Speaking about the account win, Amit Wadhwa, President, Dentsu Impact, said, “Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact:  “Every brand and category comes with unique challenges and opportunities. The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas that helped us win this one. We look forward to partner with them and bring some interesting ideas to life.”

     

  • Dentsu was already handling Hindustan, Mint and Shine.com

    HT Media hands over complete portfolio mandate to Dentsu Impact

    By A Correspondent

     

    Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM &Nasha FM, which are handled by Ogilvy & Mather.

     

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

     

    Commenting on the association, RajanBhalla, Group Chief Marketing Officer, HT Media, said: “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

     

    Amit Wadhwa, President, Dentsu Impact, said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact: “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

     

  • Swati Ratnakabegan her career working as a journalist with India Today Group

    Dentsu Impact strengthens its digital leadership

     

     

    Dentsu Impact has strengthened its team by roping in Swati Ratnakar to lead content and strategy on its digital mandate for Maruti Suzuki. She joins as VP – Planning on the account and will be reporting directly to Kartikeya Srivastava. Ratnakar began her career working as a journalist with India Today Group. With a total of 12 years of experience she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organisations she has worked with are DDB, Weber Shandwick and Contract.

     

    On her appointment Kartikeya Srivastava, Senior VP & Head – Strategy, Digital and CRM commented, “Holding both India and an international experience I believe Swati can add tremendous value to the approach we are wanting to take on digital as an agency. At DentsuImpact we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”

     

    Echoing a similar sentiment Amit Wadhwa, President, Dentsu Impact said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”

     

    On her appointment, Ratnakar commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives. I am excited about the role as it’s a challenging and dynamic role. Having a 360 experience in online and offline will allow me to see brands from multiple lens and add value.”