MxMIndia

Tag: Amit Verma

  • With the tagline 'Smart ho, toh Rapido'

    Rapido bike-taxi app rolls out campaign

    By our Staff

     

    The recently launched bike-taxi aggregator Rapido has rolled out a six-week campaign for its promotion. The platform had released two television commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi-speaking market (Non-HSM) – in two phases as part of the campaign. The ad films directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) featured megastars Ranveer Singh and Allu Arjun.

     

    Expounding on the campaign’s success ‘Smart ho, toh Rapido’, Amit Verma, Head of Marketing, Rapido, said, “At Rapido, we realised the problems posed by heavy traffic and narrow lanes in the country. We launched bike taxis to cut this clog of traffic and provide the most timely, convenient, and pocket-friendly solution. We are glad that our campaign ‘Smart ho, toh Rapido’ has increased our numbers. Megastars like Ranveer Singh and Allu Arjun have helped us establish the idea of Rapido as the alternate as well as the regular mode of city transportation for the masses.”

     

     

  • Launches #NoStressSawari drive to address public transport commuter woes

    Magixengage campaigns for Rapido taxi aggregator

    By Our Staff

     

    Rapido, the bike taxi platform, has announced the launch of its new digital marketing campaign #NoStressSawari. The three short 20-second films were conceptualised in-house, the script was written by Enormous Brands and brought to life by Magixengage.

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said: “The idea of adjusting for everything has become an Indian norm. Everyday commuters go through harrowing experiences from waiting in line for hours for the next auto or bus to traveling in unhygienic conditions in the local trains. With #NoStressSawari, we want to make commuters aware of the many benefits of availing a bike taxi like convenience, safety, affordability, navigating quickly through traffic. Our campaign urges people to choose their daily commute smartly, where the seat is theirs alone. We aim to provide safe and affordable transport to people who don’t want to struggle daily to commute and avoid crowded modes of transportation.”

     

  • Launches #ZarooriHaiKya campaign

    Rapido asks people to step out only if necessary

    By Our Staff

     

    Rapido, the bike taxi platform, has announced the launch of its new digital marketing campaign titled #ZarooriHaiKya. The campaign aims to drive awareness on how essential services like home deliveries, ride-sharing and home services should be used responsibly in the pandemic

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said, “The idea to do such a responsible marketing campaign stemmed from the consumer behavior seen across the country during the pandemic. Accelerating our delivery service or promoting our bike taxi services may be beneficial to us, but at Rapido, we also feel responsible for the lives of our Captains and essential delivery partners. As the nation prepares for unlock, we want to urge everyone to act responsibly and think about the frontline warriors. Through #ZarooriHaiKya, we would like to plead to the sensibilities of our users to not book that ride, to not ask your friend to deliver that item, to not call home services guys to fix a thing that you do not need at the moment, and thereby saving someone’s life.”

     

    The campaign and storyline were conceptualized in-house and the script was written by Enormous Brands.

     

  • The idea was conceptualised by Rapido and executed by Magix Engage

    Rapido releases new digital campaign capturing gully cricket fever

    By A Correspondent

     

    Rapido, the bike taxi platform, has unveild a new campaign #CaptainsOfTomorrow. The film runs through the streets of real India, showcasing people across ages- children, youth, adults- indulged in gully cricket as Rapido Captains manoeuvre through them with ease making its users reach their destination safely and on time.

     

    Announcing the campaign, Amit Verma, Head of Marketing, Rapido, said: “Love for gully cricket runs through the country and we wanted to highlight how Rapido is also part of that gully ecosystem now. The film builds on the passion of cricket and rap music – both having their roots in the Gully culture, amongst the youth in the country. We want to highlight that like gully cricket, Rapido has mastered the Indian Gullies with the ease at which it manoeuvres through any gully. With its ease of availability, convenience and affordability, Rapido is the perfect mobility partner to take you from your gully to your destination.”

     

    The idea was conceptualised by Rapido and executed by Magix Engage. The rap is performed by Piyush Ambhore, with lyrics from Chinmay Deshpande and music by Mannan Munjal.

     

     

  • Showcases Rapido’s intent to protect the bond it shares with its customers

    Rapido prompts embracing bonds for protection

    By A Correspondent

     

    Rapido, the bike taxi platform, unveiled its first video campaign, #PromiseofProtection, showcasing its intent to the safety and protection of its users, through an understanding of different relationships in our lives.

     

    Said Amit Verma, Head of Marketing, Rapido: “Our priority and commitment as India’s largest Bike Taxi platform is to provide an affordable, accessible and safe mobility option to our users. A lot of Indians struggle with last-mile connectivity in cities across India and travel intracity using Rapido. With this campaign, we want to tell them that we are committed to their safety and are going beyond the regular measures of using masks, sanitizers and regular checks of Captains, to ensure that their ride with Rapido is safe and their bond with us is protected. We have recently announced Rapido Safety Shields, first time ever for any bike taxi company in India, to further limit the touch points during a ride.”